World of Google

The Empire Strikes Gold?

Percentage of US Searches Among Leading Search Engine Providers

Domain Mar 2007 Feb 2007 Mar 2006

www.google.com 64.13% 63.90% 58.33%

search.yahoo.com 21.26% 21.47% 22.30%

search.msn.com 9.15%* 9.30%* 13.09%

www.ask.com 3.48% 3.52% 3.99%

(Source: Hitwise)

World of Google: : 2008 Stats

Largest media company

10 years old

31% profit gains over 2007

4.04 billion net revenues

20,123 employees

80% of UK searches

65% of US searches

400 million people a month

15% growth forecast

Monopoly & Microsoft

World of Google : The Competition?

SCIRUS

Infomine

Ask

Yahoo

MSN

Altavista

Silobreaker

SearchMash

Webbrain

Zapmeta

OAIster

Dogpile

Cuil

Factbites

RedZee

Collarity

Mooler

AlltheWeb

Turbo 10

Complete Planet

Live Search

etc.

World of Google : Search Tools

Images

Scholar/Web Search

Directory

Chrome

Desktop Search

Google Books

GDrive

Google Catalogs

Google Local

Blog Search

News & Archive

Google Reader

Google Energy

Google Maps

Google Earth

Google Labs

Google Adwords

Google Finance

World of Google : Communication & Web 2.0

Mobile Links

Docs & Spreadsheets

Groups

Apps & Analytics

Translate

Picasa

Gmail

YouTube

Google Alerts / RSS

Google Sites

Froogle

Google TV

T-Mobile G1

IGoogle

World of Google: Top 10 Subdomains

1. www.google.com Search 126,269,8042

2. images.google.com Images 43,023,2403

3. maps.google.comMaps 36,914,6804

4. mail.google.com Gmail 24,895,3545

5. news.google.com News 13,356,7586

6. video.google.com Video 10,204,5877

7. books.google.com Books 7,927,7488

8. clients1.google.com  Clients 6,706,0519

9. picasaweb.google.com Picasa 298,61610

10.groups.google.com Groups 4,635,581

(Users for Nov 08)

r(Source: Compete )

World of Google: Ubiquity Rules?

Global brand recognition

Market leader

Perceived ease of use

Fast

Efficient

Asynchronous

Currency

Free text searching

Simplicity

Instant gratification

Improve your ranking

Synchs with multiple intelligences (Gardner)

Complements learning styles (Honey & Mumford)

Multilingual

Less popups / spam

Researcher Potential

Free subdomains

Precludes expertise

Cross generational

World of Google

• iGoogle

World of Google Google Scholar: Research to Go?

Includes open access journals e.g BioMed Central

Scans PubMED

Includes content from scholarly publishers e.g. Blackwell, IEEE, Nature, Springer and Wiley.

Links to material in IRs and new digitisation e.g. JISC Common Information Environment

Links to Ingenta & OCLC WorldCat

Libraries can use linking providers to link to their subscribed full text Google Scholar/16th most used Google subdomain

World of Google: Google Scholar: Caveat Scriptor?

Not indexed by people, no authority control / peer reviewMay give different results on and off-campus.Lacks thesaurus & complex limiting features Older articles often come up first / ranking issuesCoverage of publishers’ doesn’t match publisher site. ‘Cited by’ has limitationsFull-text frustrations

World of Google : Commercial Databases

Google Scholar V.

1. Advanced Search

2. Full Text Linkers

3. References

4. Cited By function

5. Import into Endnote

6. Multilingual

7. Results don’t match WoS

8. Strategic Students

ISI Web of Science1. Advanced Search2. Full Text Linkers3. References4. Cited By Function 5. Endnote / EndnoteWeb Direct Imports6. Refine Search Limiters7. Field Tags8. Cited Reference Searching9. The Analyze Tool / Impact Factors10. Researcher ID / professional

networking links11. E-tutorials12. Personalisation13. Coverage14. Search History/ Saved Searches15. Alerts16. Controlled Vocab

World of Google: Invisible Web

Not indexing hidden web URLS e.g. OAIster

Not indexing all of the web

Open Access

Preservation

World of Google : Future Shock / Future Proofing?

Web 3.0?

Competition: Uneasy lies the head that wears the crown?

Credit crunch concerns : growth forecasts too high?

Interim meta-search facility?

World of Google: Intelligent Use

Critical thinking

Balance

Awareness

Evaluation

Information skills

Exploit

Bibliography

Brabazon, T. (2008) The Revolution Will Not be Downloaded. Chandos: Oxford.Brabazon, T. (2007) The University of Google: Education in the (post) information age. Ashgate: Burlington, VT.Bradley, P. (2007) How to use Web 2.0 in your Library. London: FacetCarr, N. (2008) ‘Is Google making us stupid?’ Atlantic July/August [online] http://www.theatlantic.com/doc/200807/googleCIBER (2008) Information Behaviour of the Researcher of the Future. BL & JISC [online] http://www.bl.uk/news/2008/pressrelease20080116 Google Is Making you Dumber (2008): Business Week [online] http://www.businessweek.com/debateroom/archives/2007/05/google_is_makin.htmlGraham, L. & Panagiotis, T.M. (2003) ‘Of course it’s true I saw It on the internet: critical thinking in the internet era’. Communications of the ACM vol 46. (5) pp.71-75.Grimmelman, J. (2008) The Google Dilemma. [online] http://james.grimmelmann.net/publications Hagedorn, K . (2008) ‘Google still not indexing hidden web.’ DLIB Magazine. July/August. [online] http://dlib.org/dlib/july08/hagedorn/07hagedorn.html.