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GOOGLE EARTH
Presented by
Ganga Prasad Khanal
MBA 2nd semester
INTRODUCTION
Google incorporation
Google is an American multinational corporation
specializing in Internet-related services and
products. These include search, cloud computing .
software, and online advertising technologies. Most
of its profits are derived from AdWords.
What is GIS?
Geographical Information Systems(GIS) are
computer-based systems that enable users to
collect, store, process, analyze and present spatial
data.
INTRODUCTION CONT…
Google Earth is a virtual globe, map and
geographical information program that was
originally called EarthViewe 3D created by Keyhole,
Inc, a Central Intelligence Agency (CIA) funded
company acquired by Google in 2004.
Available in :45 languages
Type: Virtual globe
License :Freeware
Website :earth.google.com
INTRODUCTION CONT….
Original author(s): Google Inc.
Developer(s): Google Inc
Initial release: June 11, 2001; 13 years ago
Latest version :Google Earth 7.1 - June 26, 2013
platform only)
ADVANTAGES AND DISADVANTAGES OF GOOGLE EARTH
Advantages
Get Productive
Make better decisions
Share with others
3D Picture of needed
location.
Extremely detailed
information about
needed location.
Disadvantages
Less developed
countries poorly
presented.
Some blurring on
images.
Needs high bandwidth
for best performance.
Requires Internet access
Requires certain PC
specification.
USES OF GOOGLE EARTH
BankingGovernme
ntInsurance
Oil & Gas
Real Estate Traspotatio
n
Retail Travel
Utilities
Telecommu
nication
USES OF GOOGLE EARTH FOR SERVICE
SECTOR
Flexibility, customization options and the global
coverage of Google Maps are the main reasons
why service sectors chose Google technology.
1. Customer Analytics
CUSTOMER ANALYTICS CONT…
Understanding customers
Create profiles for current or potential customers
and score them based on financial behaviors.
Target locations
Understand and visualize different areas that might fit
certain products and customer needs.
2.Mitigation and Governance
Improve risk management
Lower risks through increased responsiveness to
emergency situations and effective threat detection.
Visualize locations
Improve how risk is managed with analytic tools to
determine which locations have high risk potential.
Improve emergency response
Easily send alerts to emergency operations centers,
helping to re-establish critical business functions.
3.New Locations
Identify market segments
Visualize and understand new markets opportunities
by mapping buying trends, demographics and
household income.
Plan new branches and ATMs by banks
Visualize and identify optimal locations for new sites
and ATMs based on demographics and foot traffic.
USES OF GOOGLE EARTH FOR
MANUFACTURING SECTORS
1.Pipeline Management (specially for oil and gas)
Monitor flow rates
Use a unified operating model to monitor all pipeline
flow rates, helping personnel prepare for current
and future situations.
Get real time updates
Help field workers and operators make decisions and
respond more quickly
Share data internally
Easily link pipeline data to physical locations and
share task information with employees in the field.
2.Maintenance and Repair
Organize maintenance teams
Monitor and track information about assets, by pinpointing a specific
team and maintenance location.
Improve repair efficiency
Streamline your process with one centrally located database for
efficient allocation of tasks and field personnel.
3.Construction
Manage future projects
Use modeling to improve project management,
shorten completion times and lower costs.
Improve monitoring
Monitoring construction under one unified system
allows for quick response times, reducing risks and
lowering costs.
Analyze sites
Identify the most effective locations for future
construction sites for faster and cost lowering
projects.
CONCLUSION
Main task of Google earth is to display the location
so that the organization could get the ‘better off’
of the venue. It could be of both geographical and
technical aspects.
Thank youfor your attention…
Any Questions?
