A Presentation by : Prakash jha

ID: AD/RH/WM/09-15/23Submitted By: Prakash jhaSubmitted To: Mr. Rajesh YadavTopic: Google Analytics

Access to the Internet Access to your website’s HTML Basic HTML knowledge

What it does Daily, monthly, yearly tracking of web visits• Graphed over time

Which pages they go to, how long they stay• Bounce rate• Entrance pages

How they got there• Search engines and Search terms used

Location, operating system, monitor resolution

How it works Sign up for Google Analytics• https://www.google.com/analytics/

They return code to you You paste the code just below the </head> tag Put it on EVERY page• Edit>Find and Replace is easiest option

Put it in your template pages, so it will be automatically on every page

Go to the Analytics dashboard page to see daily metrics

Useful Reports Visitors:

Map overlay, Browsers, Operating systems, Screen resolution, Connection speed

Traffic sourcesDirect links/Referring links/Search engines,

Most frequent search words used Content

Top content, Site overlay

Home

Reporting

Admin

Admin Account

Goal: a page which a visitor reaches once they have completed an action

you define goals based on the purpose of your website and the actions you want your visitors to take. Goals are often called conversions.

Easily see how many visitors reach a page Understand where visitors may be falling

off the path along the way Use this information to improve site

content and design Goals help you make smarter decisions

about your marketing efforts by telling you: Which marketing campaign or referral converted the most visitors. Geographic location of converted visitors. Keywords that lead to goal conversion.