Business Model Innovation

and Digital Heritage

OpenCulture 2011Birmingham, 8 June 2011

Marco de NietThe DEN Foundation

ACT

PLAN

DO

CHECK

Project planning

User studiesHighlights

Heavily usedcollections

Mass DigitisationEvaluation

Information plans

Quality in digitisation

Sour

ce: w

ww

.num

eric

.ws

Information plans vs. budget

ACT

PLAN

DO

CHECK

Project planning

User studiesHighlights

Heavily usedcollections

Mass Digitisation

Evaluation

Benchmarking

Information plans

Quality in digitisation

Benchmarking

(2007-2009)

(2011-2013)

ACT

PLAN

DO

CHECK

Project planning

User studiesHighlights

Heavily usedcollections

Mass Digitisation

Evaluation

Benchmarking

Information plans

Quality in digitisation

Business ModelInnovation

BMI as management tool

The missing link

Written and published byKennisland, DEN & Ministry of Culture (NL),December 2009

analog ‘in house’

digital ‘in house’

digital in a controlled network

‘out there’ on the web

New value propositions

Business Model Canvass

Sour

ce: A

lex

Ost

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Major obstacles for CH

1. Organisation 3. Copyright

2. ICT-infrastructure 4. Revenue

1. Organisation in transition

cultural heritage

Audience

Professions & Traditions

TechnologyQuality Efficiency

Supp

ly

D

eman

d Media behaviour

Innovation

NetworksValu

e cr

eatio

n

Digitisation

2. Open ICT-infrastructure

3. Clearing copyright

4. Creating revenue

3. Digital curator: the heritage institution providing the context

2. Digital original: the heritage institution as a digital heritage broker

1. Original: the heritage institution creating the experience

4. Digital branding: the heritage institution creating the reputation and building the brand

5. Product bundle: trans-media combination of various sources of income

Business Model Innovation

Sour

ce: A

lex

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