Foundation Presentation

GMS Alumni Program

GMS Alumni have a clear commitment to “giving back” to the GMS

community, continuing their personal and professional development, and

helping to build the GMS brand.

As the program has developed plans for a framework that best facilitates and

maximizes Alumni involvement, a number of opportunities have emerged.

Components of the Alumni Relations Program are designed to:

Ensure the impact of GMS and its Scholar/Alumni community beyond the twilight of the program

Provide infrastructure for Alumni self-governance

Serve as a mechanism through which companies and outside organizations can build direct collaborative relationships with the

GMS Alumni Program

Direct Donations

Merchandising

Corporate

Underwriting-Events

Resume Service to

Companies

Motivational/Speake

r Bureau

Opportunities

GMS/Self

Sustainability &

Shared Revenue

Merchandising

• T-Shirts

• Shirts

• Sweat Shirts

• Scarves

• Polo Shirts

Clothing

• Screen Saver

• MousepadComputer

• Portfolios

• Folders

• Paper Weights

• Pencils

• Backpacks

• GMS Calendars

Office/School Supplies

Advertising & Marketing

GMS has access to audiences that are often sought after by educational and

community organizations as well as the corporate and commercial

communities.

Virtual marketing opportunities are available through GMS Imagine,

Scholar Connection and the GMS website, while GMS hosted events offer

in-person opportunities.

Printed Materials such as the GMS Newsletter, Outreach flyers and conference

and event programs can be a great resource for advertisers seeking to reach our

audiences.

*Documents such as the GMS Nomination Booklet, the trifold brochure and the annual

report would not be among the list of printed materials available for advertising

opportunities.


GMS ImagineTarget: High School

Students/Parents/Counselors

What: GMS Imagine allows students from the 8th

grade to receive regular messaging relevant to their grade level and academic calendar.

Colleges, universities, organizations that offer middle/high school educational support services, may choose

to market in this arena.


Scholar ConnectionTarget: Gates Scholars

Opportunity: Marketing

opportunities with

Scholar Connection’s

may include online

chats

and virtual

workshops. The

GMS website may offer an

opportunity for job,

internship and event

postings.


GMS Print Materials

Outreach/Event Programs/

Newsletters

Target: Gates Scholars/Alumni,

Middle/High School

Students,

Educational and

Community-

Leaders

Opportunity: Advertising,

opportunities in printed

materials


GMS Hosted Events

Conferences/Graduate School Institutes/Academies/Outreach

Target: Audience will vary

Opportunities: In-person

or virtual

marketing

opportunities may

exist according

to the event type.

Corporate Underwriting

Colleges, universities and corporations seek to diversify their

respective communities. Educational institutions have enhanced

their financial packages to attract high talent students of color, and

corporations implement diversity recruitment initiatives to achieve

the same objective

Through Leadership Development and outreach events, GMS

can

provide diversity recruitment opportunities


Corporate Underwritin

g

LDP EVENTS

Academies

GSIs

Conferences

Future Events

Target: Gates Scholars

and Alumni

Activity: Supports

Diversity

Recruitment

Corporate Underwriting-Male Initiative

Target: Middle & high

school males of

color, Gates Scholars, and

educational organizations

focusing on males of

color


MALE INITIATIVE

Bridge Builder Forums

Conferences

Corporate Underwriting-Early Outreach

Events

Target: Middle &

high

school students,

and educational

organizations

Partnerships

There are several organizations, like GMS, that have an objective

of providing

academic and professional development support.

While the GMS Program targets Gates Scholars and

Alumni, collaborating with

other organizations that target broader or similar audiences can

produce cost

efficiencies.

Partnerships with other Organizations

= Shared Costs

Partner with organizations to conduct joint events to address target audiences

Grant Focus Grants from foundations, organizations and institutions who share GMS’

mission and vision for minority youth development are potential sources of partnership and revenue

GMS may seek grants to promote and support research by Scholars and Alumni in their areas of academic discipline, especially those related to the seven funded areas

Grant support may be sought to underwrite GMS events such as outreach and conferences

With a wide population of students committed to STEM disciplines, geared toward community service, and trained in research, GMS has important resources that may be of interest to grantors. GMS is well suited to be a grants administrator for other grant types that may benefit Gates Scholars and their academic interest, social concerns and professional development

GMS’ focus on underrepresented individuals in key academic disciplines provides an opportunity to offer specialized training to Gates Scholars and other people of color in the disciplines. Additionally, the broad reach of the alumni population provides opportunities for similar engagements

Grant Focus

• Scholar Research

• Alumni ResearchResearch

• Outreach

• Conference on Male Initiative

• Early OutreachEvents

• Start-ups

• Community Projects

• ResearchGrant Administration

• Alumni Association

Specialized Training

Opt-In Data Membership

GMS has over 12,000 Scholar data to date and over 40,000 Non

Select Applicant data in a given year which institutions,

corporations, and organizations can have access to these data

as long as students opt-in to participate. GMS can set up a

membership fee and provide access to the outside entities so

that institutions, corporations, and organizations can recruit the

students for their appropriate endeavors

To comply with Title VI, Federal government agencies would not

be allowed to participate in the Opt-In Data Membership

opportunities

Opt-In Data Membership

Product Target

Scholar Data

Grad Scholars

Undergraduate

Scholars

Nominations Data

Non-Selects

Institutions

Corporations

Organizations

Consulting Services

GMS has over ten years of experience in outreach and

recruitment of students of color, scholarship management, and

increasing student retention in colleges and universities

With vast range of experiences gained in managing the Gates

Millennium Scholars Program, GMS can provide consulting

services to the administrators at the undergraduate and graduate

school levels, high schools, and other organizations

Consulting Services

Graduate Schools

Undergraduate

Schools

High Schools

Diversity Recruitment

Outreach

Scholarship Awarding

Process

Retention

Non-Cognitive and

Candidate Evaluation

Process

Nomination Process

Scholarship Management

Scholar Tracking Database

Software Platforms/Hosting

GMS Scholar Tracking Database and the GMS Imagine

applications have received positive feedback from institutional

and organizational representatives who have also expressed

interest to GMS to expand these two software platforms to

accommodate their program needs.

Therefore, GMS can provide software platforms and hosting

services to interested institutional and organizational

representatives to manage their audiences.

Software Platforms/Hosting

-Scholar Tracking Database

-GMS Imagine

Institutions & Organizations