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Foundation Presentation

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Foundation presentation on 3/25/2008

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Page 1: Foundation Presentation
Page 2: Foundation Presentation

GMS Alumni Program

GMS Alumni have a clear commitment to “giving back” to the GMS

community, continuing their personal and professional development, and

helping to build the GMS brand. 

As the program has developed plans for a framework that best facilitates and

maximizes Alumni involvement, a number of opportunities have emerged.

Components of the Alumni Relations Program are designed to:

Ensure the impact of GMS and its Scholar/Alumni community beyond the twilight of the program

Provide infrastructure for Alumni self-governance Serve as a mechanism through which companies and outside

organizations can build direct collaborative relationships with the Alumni community

Page 3: Foundation Presentation

GMS Alumni Program

Direct DonationsMerchandisingCorporate

Underwriting-Events

Resume Service to Companies

Motivational/Speaker Bureau

Opportunities

GMS/Self Sustainability & Shared Revenue

Page 4: Foundation Presentation

Merchandising

• T-Shirts• Shirts• Sweat Shirts• Scarves• Polo Shirts

Clothing

• Screen Saver• MousepadComputer

• Portfolios• Folders• Paper Weights• Pencils• Backpacks• GMS Calendars

Office/School Supplies

Page 5: Foundation Presentation

Advertising & Marketing

 GMS has access to audiences that are often sought after by educational and

community organizations as well as the corporate and commercial

communities.

Virtual marketing opportunities are available through GMS Imagine,

Scholar Connection and the GMS website, while GMS hosted events offer

in-person opportunities.

Printed Materials such as the GMS Newsletter, Outreach flyers and conference

and event programs can be a great resource for advertisers seeking to reach our

audiences.

*Documents such as the GMS Nomination Booklet, the trifold brochure and the annual

report would not be among the list of printed materials available for advertising

opportunities.

Page 6: Foundation Presentation

Advertising & MarketingGMS Imagine

Target: High School Students/ Parents/Counselors

What: GMS Imagine allows students from the 8th grade to receive

regular messaging relevant to their grade level and academic calendar.

Colleges, universities, organizations that

offer middle/high school educational support services, may choose to market in this arena.

Page 7: Foundation Presentation

Advertising & Marketing

Scholar ConnectionTarget: Gates Scholars

Opportunity: Marketing opportunities with Scholar Connection’s

may include online chats

and virtual workshops. The GMS website may offer an

opportunity for job, internship and event postings.

Page 8: Foundation Presentation

Advertising & Marketing

GMS Print MaterialsOutreach/Event Programs/

Newsletters

Target: Gates Scholars/Alumni,

Middle/High School Students, Educational and Community- Leaders

Opportunity: Advertising, opportunities in printed materials

Page 9: Foundation Presentation

Advertising & MarketingGMS Hosted EventsConferences/Graduate School Institutes/Academies/Outreach

Target: Audience will vary

Opportunities: In-person or virtual marketing

opportunities may exist

according to the event type.

Page 10: Foundation Presentation

Corporate Underwriting

Colleges, universities and corporations seek to diversify their

respective communities.  Educational institutions have enhanced

their financial packages to attract high talent students of color, and

corporations implement diversity recruitment initiatives to achieve

the same objective

Through Leadership Development and outreach events, GMS can

provide diversity recruitment opportunities

Page 11: Foundation Presentation

Corporate Underwriting

Corporate Underwriti

ngLDP

EVENTS

Academies

GSIs

Conferences

Future

Events

Target: Gates Scholars and Alumni

Activity: Supports Diversity Recruitment

Page 12: Foundation Presentation

Corporate Underwriting-Male Initiative

Target: Middle & high school males of color, Gates Scholars, and educational organizations focusing

on males of color

Corporate Underwritin

gMALE

INITIATIVE

Bridge Builder Forums

Conference

s

Page 13: Foundation Presentation

Corporate Underwriting-Early Outreach Events

Target: Middle & high

school students, and educational

organizations

Page 14: Foundation Presentation

Partnerships

There are several organizations, like GMS, that have an objective of providing

academic and professional development support.

While the GMS Program targets Gates Scholars and Alumni, collaborating with

other organizations that target broader or similar audiences can produce cost

efficiencies.

Page 15: Foundation Presentation

Partnerships with other Organizations

=

Shared Costs

Partner with

organizations to

conduct joint

events to address target

audiences

Page 16: Foundation Presentation

Grant Focus Grants from foundations, organizations and institutions who share GMS’

mission and vision for minority youth development are potential sources of partnership and revenue

GMS may seek grants to promote and support research by Scholars and Alumni in their areas of academic discipline, especially those related to the seven funded areas

Grant support may be sought to underwrite GMS events such as outreach and conferences

With a wide population of students committed to STEM disciplines, geared toward community service, and trained in research, GMS has important resources that may be of interest to grantors.   GMS is well suited to be a grants administrator for other grant types that may benefit Gates Scholars and their academic interest, social concerns and professional development

GMS’ focus on underrepresented individuals in key academic disciplines provides an opportunity to offer specialized training to Gates Scholars and other people of color in the disciplines. Additionally, the broad reach of the alumni population provides opportunities for similar engagements

Page 17: Foundation Presentation

Grant Focus

Research • Scholar Research• Alumni Research

Events• Outreach• Conference on Male Initiative• Early Outreach

Grant Administration

• Start-ups• Community Projects• Research

Specialized Training

• Alumni Association

Page 18: Foundation Presentation

Opt-In Data Membership

GMS has over 12,000 Scholar data to date and over 40,000 Non Select Applicant data in a given year which institutions, corporations, and organizations can have access to these data as long as students opt-in to participate.  GMS can set up a membership fee and provide access to the outside entities so that institutions, corporations, and organizations can recruit the students for their appropriate endeavors

To comply with Title VI, Federal government agencies would not be allowed to participate in the Opt-In Data Membership opportunities

Page 19: Foundation Presentation

Opt-In Data Membership

Product Target

Scholar DataGrad ScholarsUndergraduate

Scholars

Nominations DataNon-Selects

InstitutionsCorporationsOrganizations

Page 20: Foundation Presentation

Consulting Services

GMS has over ten years of experience in outreach and recruitment of students of color, scholarship management, and increasing student retention in colleges and universities 

With vast range of experiences gained in managing the Gates Millennium Scholars Program, GMS can provide consulting services to the administrators at the undergraduate and graduate school levels, high schools, and other organizations

Page 21: Foundation Presentation

Consulting Services

Graduate SchoolsUndergraduate

SchoolsHigh Schools

Diversity Recruitment Outreach Scholarship Awarding

Process Retention Non-Cognitive and

Candidate Evaluation Process

Nomination Process Scholarship Management Scholar Tracking

Database

Page 22: Foundation Presentation

Software Platforms/Hosting

GMS Scholar Tracking Database and the GMS Imagine applications have received positive feedback from institutional and organizational representatives who have also expressed interest to GMS to expand these two software platforms to accommodate their program needs. 

Therefore, GMS can provide software platforms and hosting services to interested institutional and organizational representatives to manage their

audiences. 

Page 23: Foundation Presentation

Software Platforms/Hosting-Scholar Tracking Database-GMS Imagine

Institutions &

Organizations