History of Bollywood…

• Raja Harishchandra

(1913), by Dadasaheb

Phalke, was the first

silent feature film

made in India.

• In the 1930s, the

industry was

producing over 200

films per annum. The

first Indian sound film,

Ardeshir Irani's Alam

Ara (1931), was a

major commercial

success

• 1940s to the 1960s is

regarded by film

historians as the

"Golden Age" of Hindi

cinema. Colour movies

become a popular

feature in the late 1950s

Modern Cinema

• In the 1970s, Themes

revolved around gritty,

violent films about

gangsters and bandits.

Amitabh Bachchan was

known for his "angry

young man" roles

• During the 1980s, the

pendulum swung back

toward family-centric

romantic musicals

• 1990s witnessed the

emergence of stars of a

new generation of

actors (Aamir Khan,

Salman Khan and

Shahrukh Khan) and

actresses (Sridevi,

Madhuri Dixit and Kajol)

Components of the Industry…

• Production Houses

Components of the Industry…

• Actors & Actresses

Components of the Industry…

• Directors

Components of the Industry…

• Miscellaneous

• Bollywood is no more a ‘Made in India’ brand; Bollywood has become an

international brand having its global presence in Asia, Africa, Europe,

America and Australia.

• Bollywood produces more than 1000 films per year and has more than

fourteen million viewers who visit theatres daily to watch Bollywood

movies all over the world.

• Bollywood movies compete with Hollywood movies for their slots in

theatres

• The volume of Bollywood movies released worldwide has become twice

the number of Hollywood movies

• Bollywood gives employment to many lacks of people around the world

• Low budget movies have generated more revenues in box office hit

Weakness

• When referring to “Value vs. Volume” growth, Bollywood has more volume of movies released every year but very few movies get back their return on investments

• Many movies fail to make even a little impact to the audience as the movie release per month is very high

• Repetition of story script and duplication of music tracks seldom makes people to lose interest for movies

• Bollywood movies spoil the rich Indian values and sentiments and inflict wrong culture in younger generation’s mind by influencing western practises and lifestyle

• Small producers cant shell out more money for their movie promotions and advertisements

Opportunities

• Viewers for Bollywood movie are increasing

every year

• Peoples are adopting culture

• Youth and mostly children's are getting

permission to go and enjoy movie

• Increasing numbers of multiplex

• Collaboration with Hollywood technology

Threats

• Government and sensor board regulations are becoming high due to the increase of adulthood and violence scenes in movies

• Pirated CDs and DVDs impose a major threat for this industry

• Movies are watched and shared across internet

• Many movies face legal issues and threats from political parties during their releases

• Negative reviews on websites and social media are major threats

Conclusion

• Indian cinema, despite all its peculiarities, has

been a reflection of the socio-economic,

political and cultural changes that took place

in the country. Here's hoping that Indian

movies continue to entertain us the way

they've been doing since 10 decades.