FACTORS THAT INFLUENCE

PERCEPTION

Perception is dependent upon the

interaction of the individual with the

stimulus.

STIMULUS CHARACTERISTICS

(External Cues)

1. INTENSITY- the more intense the stimulus, the more likely it is to be attended to and perceived.

2. REPETITION

- repeating a fundamental motif is more effective. 

3. CONTRAST- means an intensified difference from the immediate surroundings.

4. CONTINUITY- maintain a flow of regularity are better perceived than discontinuous irregular stimuli.

5. CLOSURE- previous experience facilitates closure.

6. MOVEMENT

- moving stimuli are more likely to attract attention than stationary ones.