Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products? 

I used convention of having a large recognizable masthead. The masthead is bold and the mixture of light blue with a white shadow constants with the black night sky. The contrasting colors will make the masthead clearer to buyers passing by and easier to identify. However unlike many other regional magazines I have decided to incorporate a logo into my masthead this is in order to attract my target audience which are younger, so it makes it more visually appealing.

The Image I used was chosen because the main focus of the image to the left so I was able to place text round the sides so the focus isn't disrupted in anyway which is usually the way published magazine set out their front covers.

I have also followed the convention of using a landmark or a place in the local area.

I followed the convention of colour schemes; the use of a white font with a pale blue, which complements the colours of the main image, this colour scheme is continued through out the magazine. I decide to use the pale blue as it stand out clearly against the black night sky and compliments the purple/white lights of the London Eye.

Front Cover

I also followed the convention of having the magazine’s logo at the top of the page. This is for brand recognition with audiences. I also used the convention of using the month issued as the main masthead seen in many magazines I researched.

Contents

The black font for the heading, then grey and pale blue for the numbers and articles clearly separates the information for easier navigation, this is also done by the use of a larger font in upper case for the subheadings for the different groups of articles so the audience can look at what they are interested in and find it all in the same place on the contents. I followed the convention of using a

serif font which is easily read but also makes it look sophisticated and formal. This is used in many regional magazines

I used the convention of advertising a subscription to the magazine. This will help navigate the audiences who liked my magazine and want to get every issue.

I included the convention of using pictures related to the articles. This helps the target audience to get a more specific idea of what the articles are about and also helps the contents page to look more aesthetically pleasing.

I have followed the convention of fashion adverts of stating what product is features in the magazine and its price. This will appeal to the target audience because it is useful information and gives them a resource to know the name and price of the product so they can find it easier and buy it and this links with the uses and gratifications theory of surveillance because the audience can gain information from the information.

Advert Page

A convention I followed for my advert is having the image brightly lit; the high key lighting on the models face makes it the focus part of the model, where the product is placed. This advertises the sunglasses effectively, and means the producer is more likely to receive a preferred reading.

I also followed the convention of having a bold logo. The contrasting black logo on the white background makes it stand out against the rest of the advert. With the logo being the brand iconic logo; including its font, this shows brand recognition as audiences would be able to recognize this high fashion brand.

Features Page

I followed the convention of having a main picture take up about a 4th of the page. This makes the page more visual to the audience and also links the text to a visual image of what its about.

I followed the convention of having my text in columns this makes for easier navigation and allows audiences to follow along easily.

I followed the convention of having the masthead as the title of the article and followed the other convention it of pairing it with a anchor text giving a short and snappy insight into the article.

I used the convention of having my logo on the page this contributes to professional consistency along with having the same house style carried onto my features page.

Magazine – Home Page I have followed the convention of including ‘Log in/Sign Up’ button at the top of my webpage, so members can look at their subscriptions and see when the next issue is available as well as receiving e-mail updates about the site.

I included the convention of having the masthead at the top of the webpage. This creates a greater brand recognition for the audiences.

I also used the convention of having articles on the home page of my website, this will appeal to my target audience because they can read up on what is happening in the local area. It will be one of the first things that is seen on the website so it will link with the uses and gratifications theory of surveillance because the audience can gain information from these articles.

I have also used the convention of a menu bar at the top of the webpage, this will appeal to the audience because it means easier navigation around the website and its features.

Magazine – Subscribe and Contact Link

I have used the convention of including the magazine’s social media accounts. The links to the social media pages will appeal to my target audience because they are younger than the norm and will be more willing to click on links and ‘Like’ or ‘Follow’ the pages to receive updates and news. Reception theory can be applied because a large proportion of my target audience will have at least one social media account which means they will respond positively and will appeal to them.

I followed the convention of having a link to when my audience can subscribe to the magazine. This links my main production to my website. It gives the audience an insight to the magazine, with text and showing them a previous issue, linking it to surveillance as they are gaining information. Its also quick and easy to subscribe as it has the but down in the corner

Billboard

I followed the convention of having a large recognizable logo which is easy to read. It’s a bold logo and the black font stands out on my signature duck egg blue background making it easier for the target audience to identify the magazine.

I used the convention of having a slogan which tells the audience exactly what the product is, this links with the uses and gratifications theory of surveillance because the audience can gain information about the product. It is also on all my other products so shows professional consistency.

I added the magazine’s website because this convention will appeal to my young target audience as they would be more up to date with modern technology and will be willing to use it. This links with the uses and gratifications theory of surveillance because the audience can gain information about the magazine from its website.

I followed the convention of using images of the product on my billboard in different media forms; this shows that the magazine is available online as a digital copy as well as being able to pick up a physical copy of the magazine in the shop.