Using Real Media Conventions

Approach

• You need to discuss the progression from AS to A2

• You can outline how challenged real media conventions alongside discussing how you included them in your productions

• Relate to the wider context and you knowledge of genre, narrative

AS Prelim Task

• Here you would need to discuss how this task was an intro into the course

• Limited textual analysis skills, if any

• Basic learning of the language of the medium

• Masthead, Sell lines, basic photography composition, institutional - barcode, issue No’.

• Be reflective - how did you project not conform to real media conventions?

Moving Image Prelim• http://www.youtube.com/watch?v=kV0lAqJ9aFg• Again, limited textual analysis skills• Which fed into no real planning.• Used OCR videos about 180 degree rule, match on

action and shot distances. • No filming experience• How were these incorporated into sequence?• Camera Shake?• Did, like this video, you break the 180 degree rule

through lack of experience?• Had you not thought about sound levels and

lighting?

AS Main Task• For the Main Task strong answers would

discuss developing skills in textual analysis following work on the TV drama unit.

• Think about the study of semiotics (connotation/denotation).

• Learning a range of different shot distances and composition techniques (rule of thirds, depth of field, framing).

• Watching OCR introductory videos.

Print: Features to discuss• Masthead• Skyline• Sell Lines• Banners• Main image (composition & mise-en-scene (inc.

costume, make-up, pose)• Any graphic elements, brushes etc. • Alignment• Curning & Leading• Font Size and Variety of Font Faces• Page Layout

Video: Features to discuss • Editing Pace (number of shots, length of

shots)• Use of Intertitles, logos.• Use of locations (variety)• Lighting• Characters (type, how many)• Costume• Use of dialogue• Sound (diegetic & non-diegetic)

Bring in some theory

• Think about how your skills in textual analysis helped you at AS, in particular semiotics.

• How did you think about the genre of the music - how did this relate to your decisions about mise-en-scene (costume, look of the model etc.) or did you neglect this?

A2 Cross Media Package• Firstly you need to ensure that you talk about your

progression.• Learning critical theory in order to deconstruct

real media products in more depth• Genre (Genres repertoire, viewers textual schema

– expectations – familiar pleasures etc.)• Narrative (Character types, themes, binary

oppositions)• Representation (stereotypes, realism,

objectification, identification etc.)

Micro Detail

• You discuss the macro (genre & narrative) features of your work by discussing the micro detail:

• Print – masthead, title, sell lines, institutional info, layout, alignment, image composition, font, banners, colour, mise-en-scene etc.

• Video – editing, cinematography, mise-en-scene & sound

Cross Media• The need for continuity

between products• Choosing mise-en-scene,

fonts etc with a particular set of connotations.

• https://www.youtube.com/watch?v=K0LLaybEuzA

Being Reflective

• Remember to state how using real media conventions or challenging them benefitted your production.

• Refer to;• Professional practice• Aesthetic appeal of your work• Does it fit the genre?• You could refer to audience feedback to

help you with this.