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inspire
What’s an entrepreneur?
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Are they born or made?
Tenacious
Courageous
Rule breakers
Independent
Charismatic
Problem solvers
Action takers
Nimble
Courageous
Visionaries
High energy
High risk appetites
Resourceful
Competitive
Driven
Focused Stubborn
Creative
Passionate
Strong self belief
Talent spotters
Good communicators
Tough
Leaders
value
Technology
• Mobile technology has enabled us to do business globally, easily & cheaply.
• Social media has enabled us to be connected & educated - ANYTIME.
• We’re sharing, supporting & moving from TRANSACTION to COLLABORATION.
• We’re entering a brave new world.
Nearly 1 in 4 use social media GLOBALLY
Your ability to attract, influence & communicate
online is NOW of
major importance.
Social capital is the new currency
FINANCIAL
SOCIAL INTELLECTUAL Known, liked,
trusted
Your asset/ network of personal &
professional contacts
Your learning & development of
skills & expertise
Your accumulation of
wealth
How can you track & measure your influence?
Recruitment tool
Where do you start?
#1. Know your objective so you can fulfill the mission.
#2. Pick your tools
#3. Be the bait!
Perception is everything & reality is nothing
Create the right image
• Success or failure so often comes down
to perception and presentation. So start
off on the right track by presenting
yourself well. Get dressed for being
online.
Good headshots
Think of your message
Photos of “Jimmie” by Timothi Photography http://Timothi.com/
Think of your bios
• A picture paints a 1000s words but after your profile has been viewed, your bio & headline are next.
• You need to make these eye grabbing. You only have seconds to keep your viewers interest.
Create a professional profile
• NEVER confuse professional with formal, cold & distant.
• Create a profile that's likeable & trustworthy.
• Keep buzzwords out of it!
#4. Share great content.
Give before you get & become known as the source or “hub” as this positions you as an influencer/ leader.
Remember the 3 E rule…
Entertain. Empower. Educate.
What content?
• Blogs
• Articles
• White papers
• Surveys & reports
• Presentations
• Videos
• Posts & tweets
• Chapter extracts from your book
• Podcasts
• Press releases
• Interviews
• Competitions
• Webinars
USE OPC
USE IMAGES
USE STORIES…
#5. Ask them to take action
Influencers get others to take action.
Use the power of images
#6. Get on your influencers radar
• Find the influencers in your market. If you’re not sure who they are go here: http://topsy.com
• Connect with them & work on building a relationship with them. Retweet their Tweets.
Gayle Lemmon
#7. Network
Start now & see the returns unfold.
Have a system that works & be consistent
Ordinary things consistently done = Extraordinary results
idea
The effects
• When women are politically & economically empowered societies are more stable.
• When women succeed in business the gender gap closes &this has huge implications for the global economy:
• GDP increases by:
• 9% in the US
• 13% for Europe
• 16% for Japan (Goldman Saachs report).
• There’s more diversity in the workforce, more contributions to charities & more support of local businesses.
State of the economy
12m UK graduates last year. The gap in gender pay expectations has increased by 44% since 2003.
The confidence gap
Evidence shows that women are less self-assured than men—& that to succeed, confidence matters as much as competence.
5% of all editors in the UK are women.
Broadcast ready have pledged to UK broadcasters that 30% of the experts on their programmes should be female experts.
Fierce competition
What if there was a way to change this?
Would you be interested?
Madeleine Albright (former US Secretary of
State & US Ambassador to the UN)
questions
