WAKEUPTO

FLY

25 October,198

5Dubai

60 destinations42 countries

THE TAKE-OFF

Market Mission

High Quality commercial air transportation

Relevant Data

So much Success!!

HOW?

Strategic FormulationExcellent Service

Trained CrewEfficient Fleet

Customer Oriented

WE WERE NOT

ALONE

ALLIANCES

we

evolved CARGO

PREMIUM

HOTELS

grade-A fleet

analysed risks

Simulated returns

Altered marketing strategy

we were strong

Enhanced

equity

continuous growth

also weak…..

not for budget

travellers

flaws in

marketing strategy

we had hopes

To innovate&

expand the fleet

things were scary…..

Fuel prices soared

labor requirements

stiff competition

we found our lacunas

disregard to competitorslabors were not well paid

oil price fluctuation

Increased profitsAttract budget customers

Enhance services

fuel prices decline

we adapt to changing markets

new investmentsfinancial forecasts

pricing collaborations

sustainable

growth

fuel-efficient fleetless emissions

fund charitable trusts

SnapsThat

DefineUs

Obstacles

SUCCESS

STRATEGY

RECAP

DISCLAIMER

Presentation by:-Asimanshu Das

NIT,Rourkela

MARKETING INTERSHIPPROF. SAMEER MATHUR

IIM,LUCKNOW