Slide 1

im lovin it(and youll love it too!)So, lets begin

McDonaldssserved over 80 billion, since 1955.

WHOA!Market Shares

So, what made it so charming back then?

Extravagant Menu

2. The lucky mascot-*Ronald McDonald*

3. Its not just the business, but also *relations* that they build.

BUT, what went wrong?

Aggressive Expansion

2. Poor Customer Service

McDonalds decided to step up its strategy to get back in the game!Come Back Model- PLAN TO WINPeopleProductsPromotionsPricePlace

Oh yeah!The game is on!

Lets strain our brain muscles...1. What are McDonalds core brand values? Have these changed over the years?

2. How has McDonalds grown its brand equity over the years? Has McDonalds changed in different economic times or in different parts of the world?

3. What risks do you think McDonalds will face in the future?

1.QualityCleanlinessServiceValueNO.

2.McDonalds has strategically segmented its market across the world and built a strong customer based brand equity.

3.Competition from local outletsHealthy food seeking consumers might shit to some other brandChange in lifestyle and tastes

SUMMARYTimeline of McDonaldsMcDonalds strong market positionThe setbacksAnd what made it possible?Discsussion

DISCLAIMERCreated by Smriti Tomar, NIT Bhopal, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.