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CeBIT Conference
Sandi Logan
National Communications ManagerDepartment of Immigration and Citizenship
Canberra
eManagement
1 June 2011
In 2010
• More than 28 million passengers crossed our border.
• More than four million visas were issued.
• 120 000 conferrals of Australian citizenship.
Department of Immigration and Citizenship
2
Of 154 government agencies we found:
• 44 with active accounts
• 26 with active accounts
• 22 with active channels
• And 15 with active accounts
Social media innovations
3
Department of Immigration and Citizenship
Australian Film Television and Radio School
Australian Human Rights Commission
Australian Institute of Marine Science
Australian National Maritime Museum
Australian War Memorial
National Archives of Australia
National Film and Sound Archive
Social media innovations
Department’s use of YouTube
5
Department’s use of YouTube
6
Department’s use of YouTube
7
No to People Smuggling
8
No to People Smuggling
9
The Smuggler
No to People Smuggling
10
No to People Smuggling
11
No to People Smuggling
12
Left Behind
YouTube - growing numbers
13
No to People Smuggling
14
DIAC Newsroom
15
DIAC Newsroom
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DIAC Newsroom
17
DIAC Newsroom
18
Statistics views
Government policy on Web 2.0
• Informing
• Engaging
• Participating
Department of Immigration and Citizenship
19
The Department on Facebook
20
The Department on Twitter
21
The Department on Twitter
22
The Department on Flickr
23
The Department on Flickr
24
The Department on Facebook
25
• More than 600 subscribers in the first month, currently around 1500
• More than 170 000 hits to date
• Currently getting more than 24 000 hits a week
• Received almost 500 comments and likes
Farmer wants a life
26
CeBIT Conference
Sandi LoganNational Communications Manager
Department of Immigration and CitizenshipCanberra
www.facebook.com/DepartmentofImmigrationandCitizenshipTwitter:@SandiHLogan
www.flickr.com/diacimageswww.newsroom.immi.gov.aue: [email protected]
t: (02) 6264 2080
1 June 2011
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