fundamentals of public relations

Ronald M. Quileste, School of Education, February 2016

nature of

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Communication may be defined as a process

concerning exchange of facts or ideas between

persons holding different positions in an organization to achieve mutual harmony

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ELEMENTS OF THE COMMUNICATION

Process

1

1 SENDER

2

2 IDEAS

3

ENCODING

3 ENCODING

3 ENCODING

4

COMMUNICATION

CHANNEL

4 COMMUNICATION CHANNEL

4 COMMUNICATION CHANNEL

5

RECEIVER

5 RECEIVER

5 RECEIVER

6

DECODING

6 DECODING

7

FEEDBACK

7 FEEDBACK

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Your ability to communicate effectively increases

productivity , both yours and your organization

With good communication skills , you can anticipate problems , make

decisions , co-ordinate work flow , supervise others , develop

relationships and promote products and services

Communication acts as tool for the effective work related flow of

information

You can shape the impressions you and your company make on colleagues , employees ,supervisors , investors ,and customers in

addition to perceiving and responding to the needs of these without effective communication

, people misunderstand each other and misinterpret information

Ideas misfire or fail to gain attention and people and

companies flounder

Your organizations need for effective reach of company name and public promotions are based on effective

promotional material such as advertisements , bill boards , online add ,

posters etc. are all communicated for effective message delivery and meaning

Giving advice is based on individual-oriented and work-

oriented ,advice should not given to the person for pinpointing his

mistakes rather it should be helpful for his improvement

Effective advice promotes understanding and it can be a

two way process if the subordinate staff given

freedom

Order is an authoritative communication pattern and it

is directive to somebody always a subordinate to do

something

Orders will be written and oral orders , general and specific

orders ,procedural and operational orders , mandatory

and discretionary order

Order should be clear and complete ,execution

should be possible and given in a friendly way

Suggestion is supposed to be very mild and subtle form of communication

Suggestions are welcomed for it is not obligatory to accept them , it can be voluntary and

anonymous and submitted through suggestion boxes

Persuasion may be defined as an effort ‘ to influence the attitudes , feelings ,or beliefs of others , or

to influence actions based on those attitudes , feelings , or

beliefs

Education is a very conscious process of communication ,it involves both teaching and

learning by which organizations provide to their employees in the

form of training

Education is given for management , employees

and outside public

If the employees do not abide by the norms of the organization

warning is a power communication tool and it can be

general and specific

Specific warning should be administered in private and after

thorough investigation

The aim of the warning should be the

organization betterment

Morale stands for mental health and it is a sum of

several qualities like courage , resolution ,

confidence

High morale and effective performance

go hand to hand

Motivation is a process that account for an individual intensity, direction , and

persistence of effort towards attaining a goal

Communication’s main idea is to give and receive information because

managers need complete , accurate and precise information to plan and

organize employee need it to translate planning in to reality

Information will cover all aspects of

the business

Counseling is given to solve employees mental stress and improve the

employees productivity

Finally discipline is the foremost part of any

business communication

The various disciplinary codes are effectively communicated

to employees through disciplinary codes

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Communication generally and mass communication in particular has a great deal

to serve a diversityof purposes human beings

have always wished to achieve

The strong effects of striving to achieve purposes of human

communication are visible and helped bring harmony

of living in a number of ways

EFFECTS OF COMMUNICATION

Discovery

The immediate effect of communication is to discover

something – from an individual to an idea to physical exploration –as a consequence of generating

a message

Relationship

Next to discovering, the most important effect of

communication is to create relationship with people

and things around

Helping Out Others

Hallmark of communication effects has been the human

effort to provide assistance to other fellow beings

At a lower scale as well, a piece of communication

works miracle to save lives of many

Stimulation

An advice from a teacher may effect into activating students to work more seriously, or conduct

research on a given topic

Relaxation

Among effects of communication one huge area is the relief which is effective when

an exchange of ideas or even receiving of messages is done in

common life

Social Growth

Growth of social values, physical structures and increase in the overall intellectual level of a society are result of the net

effect it receives from the every day communication

Time and Space

Effects of communication are not limit to present day

activities but as a matter of fact they go beyond the limits

of time and space

Most scientific inventions, like radio, are the result of a multiple pieces of communication made

by scientists over a period of 150 years

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Common barriers

Categorization of barriers

Common Barriers to Effective Communication

1

The use of jargon

1 The use of jargon

Using over-complicated, unfamiliar and/or technical terms

2

Emotional barriers and taboos

2 Emotional barriers and taboos

Some people may find it difficult to express their emotions and

some topics may be completely 'off-limits' or taboo

3

Lack of attention, interest, distractions, or

irrelevance to the receiver

3 Lack of attention, interest, distractions, or irrelevance to the receiver

Ineffective listening lead to misunderstandings and a

breakdown in communication

4

Differences in perception and

viewpoint

4 Differences in perception and viewpoint

Differing perceptions, beliefs and attitudes of people often lead to miscommunication or

standoffs

5

Physical disabilities such as hearing problems or

speech difficulties

6

Physical barriers to non-verbal

communication

6 Physical barriers to non-verbal communication

Not being able to see the non-verbal cues, gestures, posture and general body language can

make communication less effective

7

Language differences and the difficulty in

understanding unfamiliar accents

8

Expectations and prejudices which may lead

to false assumptions or stereotyping

8Expectations and prejudices which may lead to false assumptions or stereotyping

People often hear what they expect to hear rather than what

is actually said and jump to incorrect conclusions

9

Cultural differences

9 Cultural differences

The norms of social interaction vary greatly in

different cultures, as do the way in which emotions are

expressed

Categories of communication barriers

SIX RULES OF EFFECTIVE

COMMUNICATION

SIX RULES OF EFFECTIVE

COMMUNICATION

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Thank YouNamaste!!

REFERENCES

REFERENCES