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Presentation given at internal community call at Open Knowledge Foundation, 27th February
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Out of TwitterEeeking a bit more...
Marieke GuyPRESENTED BY
Anatomy of a Tweet
How do you find the url link for a tweet?
Anatomy of a Tweet
X
Anatomy of a Tweet
https://twitter.com/psychemedia/status/438253464171606017
OKF Tweets
Who knows the Twitter account for everyone in the OKF?
OKF Tweets
https://twitter.com/okfn/lists
Multiple Accounts
How do you manage several accounts in one go?
Multiple Accounts
● You can only be logged in to one Twitter account at a time, in the same browser, if you're accessing Twitter via the web
● If you'd like to be logged in to multiple accounts at the same time, you can do so by using different browsers
● ...or you can use a twitter client: desktop app, or phone app
Multiple Accounts● Tweetdeck● Metrotwit● Janetter● HootSuite● Nambu● Twirl● Tweetie● Twibble ● Seesmic● Brizzly● Twitterific● Twitterfeed● ...
Twitter Retweets
How do you find out your most popular retweet?
Twitter Retweets● Search twitter using rt @username - issues with Twitter search● http://www.retweetrank.com● http://mytoptweet.com ● Twitter search API - free access to
search results are limited to the last 7 days
● https://dev.twitter.com/docs/rate-limiting/1.1/limits● https://dev.twitter.com/docs/api/1.1/get/search/tweets●
Twitter Analytics
Where do you get your Twitter analytics?
Twitter Analytics● http://www.twitonomy.com - really excellent dashboard, pro account● Twittercounter.com● Tweetreach.com - the reach of your tweets● http://www.tweetstats.com - good basic stats● http://www.tweetails.com - fun stats● http://twxplorer.knightlab.com/ - helps with best hashtags to promote
● https://engineering.twitter.com/research/data-grants
Twitter Analytics
Preserving Tweets
How do you look after your tweets long-term?
Preserving Tweets
● Can now request an archive (user account > settings >request your archive)
● TAGS (Twitter Archiving Google Spreadsheet) http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/
● Twubs, Eventifier, Tweet Archivist, TweetDoc
http://mashe.hawksey.info & http://blog.ouseful.info
Final Thoughts...1. Twitter engagement for brands is 17% higher on weekends2. Tweets with image links get 2x the engagement rate of those without3. Tweets with less than 100 characters get 17% more engagement4. Twitter’s fastest growing demographic is 55–64 year-olds5. Tweets with hashtags get 2x more engagement6. 66% of user-generated tweets that mention brands come from mobile
users7. Your tweets have a 12x higher chance of being retweeted if you ask for it,
and 23x higher if you actually spell out the word “retweet”8. Tweets that include links are 86% more likely to be retweeted
http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers