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In this session, we’ll identify top tweeters in retail and commercial real estate and show what they’re doing right. You’ll see strategies in action so you can adopt them as part of your social media networking.
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TWITTER TITANS
TWITTER TITANS: Rock it Out Like the Industry’s BestBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate
ENTHUSIAST VS. GURU
BY THE NUMBERS
• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoo
combined• 34% of marketers have generated leads • 39% of companies don’t track social mentions• 56% of customer tweets ignored
Sources: globalwebindex.net, technology-in-business.net, movingsocial, website-monitoring.com, alltwitter.com, invesp.com
BRAND IMPACT
Source: www.website-monitoring.com
DO:
1. Know your audience2. Be consistent3. Engage4. Be yourself5. Think before you tweet
1. KNOW YOUR AUDIENCE• Strategy dictates• Use hashtags
• Industry or sector• Market centric• Event related• C-suite
• What interests your prospects?
1. KNOW YOUR AUDIENCE
2. TIME SAVERS
• Use tools to time your tweets• Hootsuite• Tweetdeck• Bufferapp
3. ENGAGE!!
@bobarronccim
@davelewand
@Michael_MBA
@AngelaSweeney
3. ENGAGE!!
• Use settings to alert you to mentions• Two-way conversations• Ask & answer questions• Show timely gratitude• Re-tweet others with credit• Be a connector
4. BE YOURSELF
• Brand = reputation• You are what you tweet!• Colorful vs. off color• Authentic voice• Clean & professional• Easier for individuals than brands
5. THINK BEFORE YOU TWEET
• Instantaneous = blessing and curse• Use forethought• Doubly critical as brand/corporate
spokesperson• Viral: Horror stories of brand tweeter
faux pas
DON’T:
1. Post listings2. Self promote3. Neglect a chance to
take it offline4. Overly automate5. Stray (far) from your
strategy
1. POST LISTINGS
2. SELF PROMOTE
2. SELF PROMOTE
• Marketing vs. sales medium• Make asks, but infrequently • First impressions: Is your bio a turnoff?• Build credibility through:
• Knowledge• Quality• Critical perspective• Supporting others
3. NEGLECT A CHANCE TO TAKE IT OFFLINE
“Business value of social media is the connection” ~ Coy Davidson, Colliers
Tweetup – Planned meeting with others from Twitter
#crejavaclub
4. OVERLY AUTOMATE
• No deposit, no return…• No hashtags…• No engagement…• Avoid autoreply ask…
(subscribe, ‘like’)
4. OVERLY AUTOMATE
5. STRAY (FAR) FROM YOUR STRATEGY
• Be diligent & consistent• Find the right balance
• Highlight personality• Color your brand• Improve engagement (approachable,
relatable)
• Niche to complement business focus• Sports• Hobbies• Coffee (#crejavaclub)
