Squeezing every last drop

of potential out of…

The Potential Rewards

• Forge lasting relationships in a community of similar minded individuals.

– Industry Authorities

– Potential customers

• Unique content ideas and sharing of ideas

• A soap box for displaying our content to a specific captive audience.

• The increasing importance of social signals.

So where do we Stand?

Ecobuild

The Eco Experts:Content is King!

• Ecobuild was a winner in so many ways…

– Unique quality content.

– Multiple areas where this content can be exploited.

– A great means of hitting the streets and building and nurturing valuable relationships for link building and content op’s in the future and now.

– Hopefully will underline the amazing power of video as a stellar use of resources.

And the Results…

93

398

Visual Storytelling

• “Visual storytelling is integral as a means of spreading a marketing message.”

• It’s now become an unavoidable but exciting part of the social networking landscape…

The Basics…

• An eye-catching cover …• Your way of shouting to the crowded hallway of content

you’re competing against.

• 851 x 315 pixels

• Get creative, focus on your brand identity and think about your target audience.

• However beware the wrath of Zuckerberg!• Price or purchase info

• References to FB features and actions

• Contact info

• Call to action

Stars, Pin and Hide

Star, Pin and Hide

• Star’s give your lovely posts a little boost.

• If you’ve something the world needs to hear then the pin’s your new best friend.

• Or if you want something slightly less desirable on your site to magically disappear…

Notes

Milestones

• Milestones of your brands history in 843 x 403 pixels

• Industry milestones to highlight your position as an expert and providing a valuable resource.

Apps

• Another means of providing exclusive content and engaging your audience.

• Promote different areas of your site with “Add to Favourites”.

• Sneakily dodge Facebook’s rules.

Creating Apps

• Facebook developer tutorials.

3rd Party Apps

• Tonnes of 3rd party FB page creation tools on the market.

• Comes at a price however free ones are available but with restricted features.

Community

• Build a community around common goals/causes/scandals.

• Monster Military

• Make use of events to provide a diary for your industry and once again provide the infrastructure for a community to grow.

Getting Stuck in

• Post at least twice a day.

• No Facebook page is an island, it’s a two way street.

• The devil’s in the detail.

• Brand identity is everything.

• Responsiveness is key to success.

• Just because “Content is King” doesn’t mean it has be yours.

• Developing your brand personality.

Content Ideas

• Let your audience see behind the curtain.

• Worst and best work experiences or asking people to record their journey.

That’s prettymuch it!

Just get out there, start talking and most importantly get

experimenting!

Thank you!• http://developers.facebook.com/docs/appsonfacebook/pagetabs/• http://blog.hubspot.com/Portals/249/docs/ebooks/guide_to_facebook_business_page_timelines.pdf• http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners/• http://www.pagemodo.com/• http://fanpageengine.com/