EDU120 Principles of Instructional Design

Stephanie Parlee, MAT, MSCE

Week Overview

Reading◦Chapter 8◦Chapter 9◦Chapter 10

Discussion◦Effective Messages

Discussion◦Learning Objectives

Week 4 Quiz

Week 4 Learning Outcomes

Explain influences that may affect a learner’s interest and ability to

learn.

Understand practical techniques to make

learning events meaningful and

memorable.

Characteristics of Effective Branding

Do you think of the company

when you see the logo or even a similar picture?

Does the image become

synonymous with the company?

Is the catch phrase applicable and memorable?

Education as Marketing?

In many ways marketing is the study of motivating others – even against their desire. Can we learn any tools and techniques from marketers to make use more effective instructional designers? How does this graphic and the one referenced below compare to the graphic on page 110 of the text?

Here is one description of the marketing process from this site: http://www.smshawaii.com/con_market.asp

I think that I like this one even better though I cannot embed it in our presentation: http://www.business2community.com/marketing/the-marketing-plan-development-process-flow-0344956

Clarify for Marketing & Education

• What are your specific learning outcomes?• Ask yourself what the learner will master in this

training.

What is the goal of your project?

• What learning activities will best support your learning outcomes?

• Have you considered the individuality of the learner in your design?

How will you deliver the material?

• What assessment methods will you employ?• Does you assessment address the learning

outcome or some other aspect of learning?

How will you measure your success?

Updating our Product?

Telling a Story? – When should the objective of

the lesson become apparent to the

learner?

Engaging the learner? -- Grab their attention or

make them care?

Commit to

memory?

What new

ways does e-

learning bring

to aid

memorization?

In Chapter 9 the author explains Clark’s jaded view of Gagne’s commandments of design. He looks at the constructs of the previous page, and rejects them as predictable and boring. He sees design as a process of story telling. We need to engage the learner, not grab their attention.

Can we tell our story without knowing the information?

Discussion – Effective Messages

Our first discussion this week looks at Effective and Ineffective training. Be sure to include 2 examples of each in your main response and analyze each site based on the criteria presented.

Here is one site that I found that had many initial characteristics that speak of effective training for me: http://www.lynda.com/ In the next slide, I examine what engaged me at this site. Does it engage you too? Why or why not?

Effective Training? What catches your attention?

Details up front – and the right details. I can see what the

product is, how I

access it, and the

rules of the road.

Summary of the numbers -- a description of the library,

number of members and a breakdown of the costs.

Actual testimonials that give me feedback on the quality as well as giving me more details about the structure of the instruction.

At the bottom of the page I get ever

more detail. I am able

to see more specifics regarding

content and access

company links.Visually appealing,

polished appearance.

Ineffective Messages…

Here is a site that I found to be ineffective at getting my attention. http://foundationcenter.org/getstarted/training/online/

There are things that I like… I like the color scheme of the site and their logo, and yet I am not engaged by the site. Why? Does it engage you? In the next slide I examine what characteristics leave this site out of my Bookmarks.

Ineffective Training? Was your experience similar to mine?

The color scheme of the site is visually pleasing, but overwhelmed by the sheer

volume of text.

Poor use of visual space. There are no blank spaces. This does not allow the eye to categorize the layout. Sections bleed

together.

Entry point has at least 5 specific ways to engage the site, but it is not clear where

and how a first time user should proceed – or why they would want to. Do I want the Get Started clink in the arrow bar or the Get Started Menu bar on the left side?

Quick Tutorials – how quick? Do I have time to do it today? Do I want to do

it today? Do you have any feedback from

learners?

Cluttered & Overwhelming

Are learning objectives for us the designers or for the learner? How can we use them to make a project more successful?

Learning Objectives

Define our project

Guide the learning activities

Shape the Assessments

Communicate Purpose

Joe Sabia– TED Talk

Teaching as story telling takes on a decidedly different appearance. The course becomes a journey of the mind. There is a sense of anticipation and tension created when we do not know exactly where we are headed. It quickly becomes an engaging exploration that can hold our attention and spurn us to devote ever more time and energy to the journey. I think of Plato pondering the world’s wonders and Pythagoras working to construct mathematical models. Where has the journey gone?

My favorite TED Talk on this subject is perhaps not appropriate for the classroom. It has a vulgar introduction, and so I will not post it. If you are interested in the talk as a whole, you can Google it. It is given by Andrew Stanton – the writer responsible for most of Pixar’s successes. It is captivating and informative. If you would like to skip the vulgar introduction fast forward to about 2 minutes into the 19 minute presentation. He shares a number of strategies that seem to me to be equally applicable in our design work. In our guidance itself, I share a different, more classroom appropriate TED Talk by Joe Sabia on The technology of storytelling. This TED Talk is wonderfully appropriate for us as we work to adapt our methods to take advantage of new technologies today, and throughout our careers.

Enjoy – and have a great week!

Stephanie