ECONOMIC ANALYSIS OF

Arun Icecreams

Presented

by

Vignesh.C

(1491054)

Stealth

INTRODUCTION & HISTORY

OF THE COMPANY Arun Icecream was established in the year 1970

under the name M/s.CHANDRAMOHAN & CO., for

the manufacture and sale of Ice Creams and Milk

and Dairy based Products .

The business grew rapidly and the Firm's turnover

increased from Rs.1.00 lakh in 1970 to Rs.29.52

lakhs in the year 1986.

In 1987, Mr. R.G. CHANDRAMOGAN allowed the

Company to register the Brand Name "ARUN

Icecream"

The Company has changed its Name to HATSUN

MILK FOOD PRIVATE LIMITED and Certificate to

this effect was obtained from the Registrar of

Companies, Tamil Nadu, Madras on 07.08.95 and

subsequently converted into Public Limited

Company

FOUNDER OF ARUN-

ICECREAM

R. G. Chandramogan is the chairman and managing director of Hatsun Agro Product Ltd, which is the manufacturer of branded milk and ice cream and the largest private dairy in India.

His family sold some property for 13,000

rupees with which he started RG

Chandramogan & Co in 1970.

In 1986, RG Chandramogan & Co the firm was

established as ‘Hatsun Agro Products Ltd’.

His son C. Sathyan has been named executive

director of Hatson Agro since 2002

He is one of the first generation of

entrepreneurs from Sivakasi.

He is one among the 41 Indian Billionaires

WONDERS OF ARUN ICE

CREAM In just over four decades has become India's

largest private sector company in the Dairy

Industry.

Dairy ingredients exported to 38 countries in the

American, Middle East and South East Asian

Markets

Holds various Quality Standard Certifications

including the prestigious ISO 9001 & ISO 22000

Producing and marketing a wide range of Dairy

Products – Dairy Whitener, Skimmed Milk Powder,

Agmark Certified Ghee, Butter, Cooking Butter,

Milk, Varieties of Curd, Paneer and Buttermilk

through the Brand Hatsun Milk & Milk Products.

PRODUCT PROFILE

ROYALS EXOTICS

DELIGHTSCUPS

PROMOTERS OF ARUN ICE-

CREAM

Chairman & Managing Director

Mr.R.G. Chandramogan

Mr.K.S. Thanarajan

Joint Managing Director

Mr.C. Sathyan

Executive Director

ORGANISATION CHART

CEOCEO

Director

HRM

Joint

Managing

Director

Executive

Director

Manager

Finance

Sub

Ordinates

FINANCIAL STATUS

The company's sales have grown from INR

2127.30 lakhs in 1997-98 to INR

160470.90 lakhs in 2011-12.

The equity base with reserves stand

at Rs.10771.49 lakhs and gross asset base stand

at INR 54865.30 lakhs.

SHARE DETAILS

SHARE VALUE

BALANCE SHEET

REASONS FOR THEIR

SUCCESS Ideal and convenient location

Well-decorated parlours where cleanliness given

top priority

Regular maintenance of freezer to keep them

functioning at optimum levels

Courteous and unmatched service

Knowledge of product/variety among the staff

Ability to understand customers' needs so as to

satisfactorily cater to their tastes

Novel and innovative promotions

SWOT ANALYSIS

STP

Competitor