BENCHMARKING OF VANILLA ICE CREAMS

Khushbu Dahiya Kiran Meena

Kirti B GaikwadDeepu R Unnithan

ICE CREAMDefinition:It is a frozen food made from a mixture of

dairy ingredients containing at least 10% milk fat, before the addition of bulky ingredients, and must weigh a minimum of 4.5 to the gallon

Vanilla FlavourVanilla has the characteristic of producing

a very pleasing and palatable aroma and flavour in a food like the ice cream. 75% of all ice creams contain vanilla.

STANDARD NUTRITIONAL VALUES The general nutritional values of ice cream is given below. Percent daily values are based on 2000

calorie diet. Nutritional values are based on USDA nutrient database SR18

Nutritional Facts 66 g (1/2 cup)Calories 145

Total Fat 7.92 g

Cholesterol 32 mg

Sodium 58 mg

Potassium 143 mg

Total CarbohydratesDietary FibreSugars

16.99 g0.5 g15.28 g

Protein 2.52 g

Vitamin A 6 %

Vitamin C 1 %

Calcium 9 %

Iron 0

VADILAL Industries Limited“Happinezz Ka Swaad”

From a small outlet in Ahmedabad over 80 years back, Vadilal Industries Ltd has today emerged as India’s second largest ice cream player. The company is also one of the largest processed food players in India with significant exports of frozen vegetables and ready to eat snacks, curries and breads. Established in 1907.

VADILAL ICE CREAMProduct Name: Super Vanilla

Description: Medium Fat Frozen DesertNutritional Facts 100 g

Energy 186 kcal

Protein 3.5 g

Total Carbohydrate 25 g

Added Sugar 14 g

Fat 8 g

Saturated Fat 5.6 g

Trans Fat 0 g

CREAMBELL“Bells Of Joy”

Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.). It is produced by Devyani Food Industries Pvt. Ltd. Cream bell is amongst the top 5 ice cream brands of India.

Cream BellProduct: Vanilla Ice Cream

Description: Medium Fat Frozen Desert

Nutritional Facts 100 g

Energy 280 kcal

Protein 3.8 g

Total Carbohydrate 23 g

Added Sugar 16.5 g

Fat 7 g

AMUL ICE CREAM“Real Milk, Real Ice Cream”

Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/catering packs. It became the largest ice cream maker in the country in 2001 and continues to be in top position. Today the market share of Amul ice cream is 38% share against the 9% market share of HLL, thus making it 4 times larger than its closest competitor

AMUL ICE CREAMProduct: Amul Ice Cream, Vanilla Flavour

Description: Made from fresh milk, no vegetable oil

Nutritional Facts 100 mlEnergy 115 kcal

Energy From Fat 64 kcal

Total Fat 7.1 g

Saturated Fat 4.9 g

Cholesterol 18.9 mg

Total Carbohydrate 10.7 g

Added Sugar 8.0 g

Protein 2.0 g

Calcium 95 mg

Queen Dairy

A Uttar Pradesh based local industry. Produces ice creams and supplies in local market

Queen DairyProduct: Vanilla Ice Cream

Description: Medium Fat Frozen Desert

Nutritional Facts 100 gEnergy 175 kcal

Protein 3.5 g

Total Carbohydrates 17.5 g

Fat 6 g

Calcium 150 mg

MOTHER DAIRY

• Mother Dairy, set up in 1974, is a wholly owned subsidiary of the National Dairy Development Board (NDDB) of India. It is the third largest ice cream company after Amul and Kwality Wals

Mother DairyProduct: Dietz Sugar Free Ice Cream-Natural Vanilla

Description: Vanilla flavour frozen milk product proprietary food (milk product)

Nutritional Facts 100 gEnergy 112 kcal

Protein 4.8 g

Fat 5.2 g

Carbohydrate 11.5 g

Sugar 0 g

Dietary Fibre 3 g

Calcium 185 mg

Haagen-Dazs“Made Like No Other”

• An Ice cream brand established in New York in 1961. Häagen-Dazs ice cream holds the distinction of being one of the few commercial ice cream brands not to use stabilizers such as guar gum, xanthan gum, or carageenan.

Haagen-Dazs Product: Ice Cream – Vanilla

Description: Premium Medium Fat Frozen Desert

Nutritional Facts 100 gEnergy 224 kcalProtein 3.8 gFat 15.2 gSaturated Fat 9.3 gTrans Fat 0.8 gCarbohydrates 18.1 gSugar 12.8 gSodium 55 mg

INGREDIENTS COMPARISONVadilal Queen

DairyCream Bell

Mother Dairy

Haagen Dazs

Amul

Water Y Y Y Y Y YSugar Y Y Y Y Y YMilk Solids Y Y Y Y Y YEdibile Vegetable Oil Y Y Y N Y NLiquid glucose Y Y N N N/A N/AMaltodextrose Y N Y N N/A N/AEmulsifiers & Stabilizers

E471,E412,E407,E466

E471,E412,E407,E466

E471,E412,E407,E466

E412,E410,E466,E433,E407

Y Y

Oligofructose, Fructose, Modified Starch, Calcium Caseinate, Sucralose

N N N Y N N

NUTRITIONAL STATS COMPARISONNutritional Fact Highest Lowest

Energy Cream Bell (280 kcal) Mother Dairy (112 kcal)

Protein Mother Dairy (4.8 g) Amul (2 g)

Total Carbohydrates Vadilal (25 g) Amul (10.1 g)

Added Sugar Cream Bell (16.5 g) Mother Dairy (0 g)

Fat Haagen Dazs(15.2 g) CreamBell (6 g)

Sensory & Price EvaluationVadilal Cream Bell Amul Queen

DairyMother Dairy

Haazen Dazs

Flavour 3.5 2 4.5 1 4 4Texture 4 3.5 4 1 4.5 3.5Hardness(Least hard)

3.5 2 4 4 4 4.5

Sweetness 4 4.5 3 4 3 3.5After Taste 3.5 2 4.5 1 4 3Meltability(Easiest)

3 2.5 4 4 4 4

OVERALL 21.5 16.5 24 15 23.5 22.5

Vadilal Cream Bell Amul Queen Dairy

Mother Dairy Dietz

Haazen Dazs

Price per 100ml

Rs.9.50 Rs.12.50 Rs.10.50 Rs.12.50 Rs.22 Rs.225

Market Share

VERDICTOverall, people preferred Amul Ice Creams the

most followed by Mother Dairy, Haazen Dazs, Vadilal and Cream Bell respectively, The local

ice cream brand Queen Dairy was least preferred

THANK YOU