1Trust, Fun and Quality

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INTRODUCING NEW FEATURES AND CHARACTERS

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Mickey Mouse became Disney’s most Famous character

Mickey Mouse

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Disneyland Theme Park

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Feature Films Tv Networks

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TURNED INTO A BRAND

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Animated ClassicsDisney’s

Smashing Success of cartoons with Sound

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THIS FILM HAS WON

A Major Breakthrough

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TARGET THE CONSUMERS

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FAMILY Disney mainly targeted

family sector especially the children with ANIMATED MOVIES

ANDTV SERIES

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Business Segments

Parks and Resorts Consumer Products

Studio Entertainment Television Networks

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THREE KEYS TO SUCCESS

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TRUSTTrust – one main thing that a consumer must have on the company or company should make consumers have on it

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FunEven though you're growing up,you should never stop having fun.

Famous Thought

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Quality Products and Services Creates a little trust on companies in consumer’s mind

Quality

Disney Difference

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CONNECT WITH CUSTOMERS

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In DisneylandMickey Mouse man greeting the customers

Stickers to Children

Maps to Adults

Customer Connect

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Pixar Marvel

Lucas films

Disney .

Star Wars Spiderman Iron Man The Hulk

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New EraAllowed Customers to play with many of the Disney characters at the same time

Fight against Villains

Andy Monster

Jack Sparrow

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Greatest Challenge is to maintain its 90 year old pride

Consumers spend 13 Billion HoursWith Disney Brand each year

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• Introducing new features and characters• Turned into a brand• Target the consumers• Three keys to success• Connect with customers

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DisclaimerCreated by.

R.Rahul , PSG College of Technology Coimbatore during a marketing internship by Prof.Sameer Mathur, IIM Lucknow (www.IIMInternship.com)