1Trust, Fun and Quality
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INTRODUCING NEW FEATURES AND CHARACTERS
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Mickey Mouse became Disney’s most Famous character
Mickey Mouse
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Disneyland Theme Park
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Feature Films Tv Networks
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TURNED INTO A BRAND
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Animated ClassicsDisney’s
Smashing Success of cartoons with Sound
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THIS FILM HAS WON
A Major Breakthrough
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TARGET THE CONSUMERS
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FAMILY Disney mainly targeted
family sector especially the children with ANIMATED MOVIES
ANDTV SERIES
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Business Segments
Parks and Resorts Consumer Products
Studio Entertainment Television Networks
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THREE KEYS TO SUCCESS
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TRUSTTrust – one main thing that a consumer must have on the company or company should make consumers have on it
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FunEven though you're growing up,you should never stop having fun.
Famous Thought
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Quality Products and Services Creates a little trust on companies in consumer’s mind
Quality
Disney Difference
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CONNECT WITH CUSTOMERS
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In DisneylandMickey Mouse man greeting the customers
Stickers to Children
Maps to Adults
Customer Connect
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Pixar Marvel
Lucas films
Disney .
Star Wars Spiderman Iron Man The Hulk
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New EraAllowed Customers to play with many of the Disney characters at the same time
Fight against Villains
Andy Monster
Jack Sparrow
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Greatest Challenge is to maintain its 90 year old pride
Consumers spend 13 Billion HoursWith Disney Brand each year
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• Introducing new features and characters• Turned into a brand• Target the consumers• Three keys to success• Connect with customers
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DisclaimerCreated by.
R.Rahul , PSG College of Technology Coimbatore during a marketing internship by Prof.Sameer Mathur, IIM Lucknow (www.IIMInternship.com)