Founded by Walt and

Roy Disney in 1923.

Was a struggling cartoon studio initially for its first two decades, but created Mickey Mouse, who went on to become the world’s most famous character.

After the passing of

both the brothers in

1971, the company

stumbled for many

years, until the release

of

‘ The Little Mermaid ’

Our objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.

Mission Statement

Core Brand Values

Fun

Family

Entertainment

Trust

Disney

Parks And Resorts

StudioEntertainment

&Media Networks

Should

we see

some

questions

What does Disney do best to connect

with its core consumers?

• Promotes customer engagement in a manner to ensure that their needs are met and in a way preferred by them.

• Employees are trained to be assertively friendly.

• Usage of technology across every platform in a consistent manner to stay in constant touch.

• Marketing campaign focused on making unforgettable memories.

What are the risks and benefits of

expanding the Disney brand in new ways, such as video games or superheroes?

• More expansion and revenue

• Increased popularity

•Success in the market

•Brand image may get tarnished

Consumers

spend 13 billion

hours

immersed in

the Disney

brand every

year.

IT is the 13th

most powerful

brand in the

world, with a

whopping

revenue of $45

billion.

DISCLAIMERCreated by Swaha Kar, MIT Manipal, during a Marketing Internship under the guidance of Professor Sameer Mathur,

IIM Lucknow.