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A communications strategy outline for K-State Research and Extension staff to help them determine appropriate ways to deliver content through social media
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Delivering Great Content Via Social Media
Elaine EdwardsNews Media and Marketing Leader
Your goals…
• Information to clients when they need it• Information to clients where they are• Repurpose content: create once, share many
times• Share good, research-based, trusted
information in a variety of forms• Listen, ask questions, be a part of the online
conversation
One way, start with a blog…
Sharing K-State Resources
Repurposed, connected.
It got really cold, in April…
Special edition of the newsletter
…shared on Facebook
Article was shared online
Localized in the media
Localized and posted to blog
Newsletter update
Blog post: April 12
Twitter – April 12
Facebook – April 12
On the radio – April 12
On Ag Manager – sharing info from Reuters…a trusted source
…with photos
Tweeted and Retweeted…
Extension agents can:
• Tweet the KSRE article• Share the media article• Localize the information from the news
release and share via Facebook, Twitter, or press release
• Share brochure on your Facebook page• Tweet it• Post it on partners’ pages• Tag partners• Tag sponsors, thank them for it!• Tweet from event• Post photos from event• Write a news release, newsletter
follow-up article• Share the news story through Social
Media
Post relevant info from trusted sources
About.eXtension.org
eXtension Resource Areas
www.extension.org/people/
Find colleagues
slideshare
NDSU slideshare
www.ksre.ksu.edu
• YouTube: KSREVideos• Twitter: @KStateResExt• Facebook: facebook.com/KStateRE• Publications and Factsheets:
www.ksre.ksu.edu/bookstore/• News: www.ksre.ksu.edu/news/
Want to blog?
• K-State Research and Extension supports Wordpress blogs
• Experiment in the “Sandbox”• Official branding• Contact Joe Lear or Gamage Dissanayake to
start: [email protected] or [email protected]
Other great options
• Pinterest: share images to drive people to your web content
• Slideshare: share your powerpoints, pdfs • Linked in: create groups for sharing content,
can be private• Flickr: share photos
