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To view the actual webinar, it's available on YouTube: http://www.youtube.com/watch?v=9PbIO5UNmUs&feature=share Learn how to deliver a great web experience to your customers. Whether you are planning a new site or gearing up for a redesign, Andrew and Merrily from PINT, Inc.'s marketing department explain key trends and concepts to help you get started.
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Delivering Great Web Experiences
A guide to creating sites that engage users and grow your online presence.
Agenda
IntroductionAbout PINT
Keys to a Great Web ExperienceDesign & Information Architecture
Functionality TipsTechnical Details and Security
Marketing Best Practices
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Introduction
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We make awesome happen.Websites. Applications. Problem solving. You name it.
Purpose
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Deliver great user experiences.Help users find the right information. Create engagement. Drive conversions.
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Design & IAPlanning for usability and delight
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Learn more at http://go.pint.com/avsr
Design & IA: Responsive
PINT Webinar
Learn more at http://go.pint.com/avsr
Design & IA: Responsive
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Big images are in.The most important content should stand out the most.
Design & IA: Hero Images
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Design & IA: Full-Width
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Design & IA: Full-Width
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Design & IA: Static Navigation & Scrolling
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Design & IA: Static Navigation & Scrolling
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Design & IA: Flat Design
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Design & IA: Flat Design
Design & IA: Forms
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Good forms make for good user experiences.
Don’t do this: http://badforms.com/one-of-the-craziest-form-layouts-ive-ever-seen/
Design & IA: Forms
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Make decisions easier.Select by increasingly specific categories, rather than one broad one.
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FunctionalityBrochure sites are so 2004
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Functionality: Forms
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Functionality: Forms
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Functionality: Interaction Effects
Functionality: Interaction Effects
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Hover effects can drive interaction
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Functionality: Integrations
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Functionality: Integrations
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Functionality: Quality Assurance
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Functionality: Quality Assurance
Tech: Making your site work well
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Tech: CMS
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The hunt for the best CMS.There is no “best CMS,” just ones that are best fits. Read more at http://go.pint.com/cms
Tech: Security
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Don’t leave the doors unlocked.Web security breaches account for X amount in damage every year.
Tech: Speed
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Slow sites cost sales.Users have short attention spans and little patience.
Tech: Speed
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Best practices will reduce load times.Perform a page speed test and see where you site could use improvement.
Tech: Speed
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Mobile users on the rise.Sites need to load quickly, even on slower connection mobile devices.
Tech: Flash
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Flash is on the way out.HTML5 has all but replaced Flash as the go-to technology for interactive sites.
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Marketing: Making all the work pay off
Marketing: SEO
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There is no magic.There is no secret to placing high in search engines.
MAGIC
Marketing: SEO
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It’s all about the content.Content with your keywords that is valuable to users and easy to share.
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Marketing: Writing for the Web
http://www.nngroup.com/articles/how-users-read-on-the-web/
Marketing: CTAs
Testing is okay - and necessary.Don’t be afraid to be wrong. Testing CTAs will ensure a more effect site.
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Recap
Design and Information ArchitectureResponsive, Hero Images, Full-screen Width, Static Navigation, Flat Design, Form Setup
FunctionalityForms, Interaction Effects, Integrations, Quality Assurance/Browser Compatibility
TechCMSs, Security, Speed, Flash
MarketingSEO, Content, Writing for Web, CTAs, Testing
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QUESTIONS
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We are here to help
www.pint.com858.270.2086
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Merrily [email protected]
Andrew [email protected]
