DARK SOCIAL

The website traffic that is not seen!

Dark Social is..

Social sharing of content that occurs outside

of what can be measured through web

analytics

The term “DARK SOCIAL” is coined by

Alexis C Madrigal, who is a senior editor

at Atlantic.

What actually happens?

People share links via

email or messaging and

not over social networking

sites which makes it

difficult to measure the

website traffic.

Source: www.forbes.com

HOW TO MEASURE

DARK SOCIAL SHARING

Is it possible to measure?

One cannot use Google Analytics to track

hidden web traffic, but tools like Tynt or Rio

SEO could be utilized to track dark social

sharing, increase awareness and traffic and

improve SEO.

Dark social is a nagging problem in the

measureable digital world, but one could

still make the best of the situation by

recognizing that it exists and measuring as

much as they could.

THANK YOU!