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ASP 2012
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Effective Usage of Social Media for Dark Skies Awareness
Ameé J. Hennig – Program Manager, IDAThilina Heenatigala – Project Coordinator, AWB
Dr. Connie Walker – Program Director, GaN
GLOBE at Night & Social Media
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Goals:
• Awareness• Understanding• Participation• Sharing• Action
Active Days:
• For Announcements: Tues. to Thur. (Not Mon. – 1st workday) (Not Fri. – start of weekend)
• For Articles: Weekends (people more likely to take time to read)
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To Do (Setup):
• Integrate official website with social network(s).• Make the website “Social-Media-Friendly”—allow “sharing”
capabilities• If few people available to run, connect sites for automated posting• If possible, have multiple people run multiple sites for better coverage
To Do (Posts):
• Post consistently, but with time gaps to avoid subscribers seeing it as “spamming”
• Post interesting, relevant, and/or recent/breaking news, articles, videos, pictures, and websites
• “Pretty Pictures” and recent/breaking news get the most attention
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To Do (Interactions):
• Plural Posts—speak using “we” to give a team presence rather than personal
• Connect with similar groups—tag them, like them, share them, and they will reciprocate
• Respond to questions/comments promptly, thoroughly, and nicely• Reach out to specific locations/groups—Ex. After Japanese Earthquake
tragedy GaN observations continued to come in from Japan. We recognized them and Facebook users shared support.
• Expect greater reach/interaction during “campaign” periods—post and respond accordingly
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Finding Posts:
• Vimeo & YouTube (exciting videos!) - vimeo.com & www.youtube.com • Google Alerts - www.google.com/alerts
Google AlertsAdvantages – • Easy to setup• Check each day• Organization meant
for a quick look• Time-saver• Google does the
work for you!
Disadvantages – • Can fill up inbox• “Junk” news
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Twitter – Wordle (Most words used) – www.wordle.net
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Total Facebook Likes Facebook Insights
• View statistics quickly and easily
• Determine what posts are popular/unpopular
• Download data to perform studies on the site’s success
• Simply click “Export Data” and load it into an excel (or preferred program) to analyze
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www.twittercounter.com - Increase of twitter followers from Feb – Jul 2012
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Facebook – Demographics and Location Twitter – www.peoplebrowsr.com
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Facebook Insights
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Total ReachTotal ImpressionsTotal Impressions of your posts
Reach – 797,203 friends of fans, up from 500,000 at time of abstract
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Image Credit: William Boyd Watterson, Calvin & Hobbes Comic strip
Take 1, 30 June 2012! GLOBE at Night facebook: 598 Shares, 333 Likes, 12 CommentsTake 2, 23 July 2012! IDA facebook: 286 Shares, 329 Likes, 25 Comments
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Twitter – www.peoplebrowsr.com
Twitter – www.tweetstats.com
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http://cheezfailbooking.files.wordpress.com/2011/07/funny-facebook-fails-some-people.jpg
http://www.theairbrushforum.com/attachments/website-bugs-suggestions/8520d1343953786-alot.jpg
Our Sites!
www.GLOBEatNight.org
www.facebook.com/GLOBEatNight
www.twitter.com/GLOBEatNight
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