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The dark side of social media 2012 @DUIVESTEIN EN @BLO2M | Vision Inspiration Navigation Trends

The Dark Side of Social Media 2012

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The Dark Side of Social Media 2012 is a trendreport that @duivestein and @BLO2M have written. This presentation accompanies the report. The Dutch version of the report can be downloaded here: http://bit.ly/AoRnCo An English version of the report will be available at the end of February 2012. Please follow us at http://www.twitter.com/duivestein and http://www.twitter.com/blo2m to get updates about our report. Aslo stay tuned for our book The App Effect, http://www.theappeffect.org

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Page 1: The Dark Side of Social Media 2012

The dark side of social media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 2: The Dark Side of Social Media 2012

1. ALARMBELLS 2. ANALYSIS 3. WAY-OUT

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 3: The Dark Side of Social Media 2012

the single most frequent failure in the history of forecasting has been grossly underestimating the

IMPACT OF TECHNOLOGIES

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 4: The Dark Side of Social Media 2012

the INFORMATION REVOLUTION came

without an INSTRUCTION MANUAL

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 5: The Dark Side of Social Media 2012

We are moving from the MECHANICAL AGE OF SPEED into the DIGITAL AGE OF REAL TIME

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 6: The Dark Side of Social Media 2012

from ATOMS to BITS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 7: The Dark Side of Social Media 2012

1 ALARMBELLS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 8: The Dark Side of Social Media 2012

SOFTWARE is EATING THE WORLD

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 9: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 10: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 11: The Dark Side of Social Media 2012

INFORMATION OVERLOAD

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 12: The Dark Side of Social Media 2012

ATTENTION is SCARCE

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 13: The Dark Side of Social Media 2012

CONTINUOUS PARTIAL ATTENTION

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 14: The Dark Side of Social Media 2012

SNACK ECONOMY

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 15: The Dark Side of Social Media 2012

EVERYONE IS ADDICTED IN 2020

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 16: The Dark Side of Social Media 2012

INFORMATION is the new HARD DRUG

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 17: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 18: The Dark Side of Social Media 2012

“MY WORLD DIES”

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 19: The Dark Side of Social Media 2012

INFORMATION is the new RELIGION

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 20: The Dark Side of Social Media 2012

from NOISE to SIGNAL

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 21: The Dark Side of Social Media 2012

2 ANALYSIS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 22: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 23: The Dark Side of Social Media 2012

ALONE TOGETHER

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 24: The Dark Side of Social Media 2012

A squirrel dying in front of your house may be

MORE RELEVANT TO YOUR INTERESTS right now than people dying in Africa.

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 25: The Dark Side of Social Media 2012

FILTER BUBBLE

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 26: The Dark Side of Social Media 2012

MENTAL ILLNESS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 27: The Dark Side of Social Media 2012

Our overloaded brains FREEZE

when we have to make decisions

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 28: The Dark Side of Social Media 2012

MEMORY is FADING

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 29: The Dark Side of Social Media 2012

RIOTS IN LONDON

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 30: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 31: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 32: The Dark Side of Social Media 2012

THIN LINE between information and SENSATION

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 33: The Dark Side of Social Media 2012

REALTIME is the new PRIME TIME

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 34: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 35: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 36: The Dark Side of Social Media 2012

PRIVACY is the new ATOMIC BOMB

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 37: The Dark Side of Social Media 2012

SKULLCAM

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 38: The Dark Side of Social Media 2012

3 WAY-OUT

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 39: The Dark Side of Social Media 2012

TECHNOLOGY is an EXTENSION OF MAN

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 40: The Dark Side of Social Media 2012

“All media are extensions of some human faculty. Mental or physical. The wheel is an extension of the foot. Book is an extension of the eye. Clothing is an

extension of the skin. Electric circuitry is an extension of the central nervous system. The

extension of anyone's sense, displaces the other senses and alters the way we think. The way we

see the world and ourselves. When these changes are made, men change.” - McLuhan

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 41: The Dark Side of Social Media 2012

It´s not information overload, it´s FILTER FAILURE

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 42: The Dark Side of Social Media 2012

It´s not information overload, it´s INFORMATION OVERCONSUMPTION that´s the problem

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 43: The Dark Side of Social Media 2012

SOCIAL is the NEW CAPITAL

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 44: The Dark Side of Social Media 2012

SOCIAL BUSINESS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 45: The Dark Side of Social Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

For the new book The App Effect

Social is the New Capital please visit

http://www.theappeffect.org

Page 46: The Dark Side of Social Media 2012

Download the Dutch trendreport The Darkside of Social Media 2012 at

http://www.frankwatching.com

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 47: The Dark Side of Social Media 2012

Sander Duivestein and Jaap Bloem are both working for the New Technology Research Institute (VINT) of Sogeti. Sander and Jaap are both authors, strategic advisors and international keynote speakers. Their presentations are very visual, humorous, confrontational and visionary. Please contact them for more information.

Sander Duivestein Jaap Bloem

M [email protected] [email protected]

T +31 6 25 02 60 20 + 31 6 22 90 18 41

Tw @duivestein @blo2m

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Page 48: The Dark Side of Social Media 2012

QUESTIONS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends