I was inspired by the H&M adverts as the

advertisements caught my attention instantly. I

decided to promote a H&M advert in my music

magazine as the majority of my target audience

shop in H&M, therefore this will attract a wider

audience. These three images are my main

inspirations when I create my own advert. To

make my advert relevant to my music magazine I

will add a quote from a song which represents my

model gaze.

In my advert I will combine two photographs

together to make the advert more interesting

which will appeal to a wider audience. I will

keep the typeface the same as the front cover of

my music magazine to keep a consistency. I will

add a quote from the song Stop and stare by One

Republic as this relates to the photo I will

use. This will make my music magazine more

recognisable and powerful.

This is a medium, high angle shot. The

impact of this intimidates the audience

and makes the model superior to the target

audience. this reinforces eye-contact and

effective communication. I have chosen

this photograph because it is a high

quality and professional photograph, which

will be suitable for an advert for H&M. I

edited this photograph in Photoshop. I

adjusted the brightness and contrast to

make the background white, as I was

inspired by a previous photo of a model

photo-shoot. This was the main focus for

my advertisement. I inserted the H&M logo

in the bottom right hand corner as this is

the standard positioning in their other

adverts. Therefore this will make my

advert look professional and realistic.

This is a long shot photo-graph. I chose this

photograph as it has excellent shading and

lighting, therefore it is not necessary to add

artificial effects in Photoshop. I combined this

image with the main model gaze to make this

advert different from other H&M advertisements.

This will attract a wider audience and will

enhance the appearance of my music magazine. I

set this photograph the background of my

advertisement. In Photoshop I changed the opacity

to 28%, therefore this image blended behind the

main image which made the image more interesting.

As this photograph was layered on top of the main

image, I used the eraser tool to remove areas of

the images which covered the face of the model

gaze. I also removed some parts of the image

which overlapped the clothing, however, not all

areas more erased. This was significant as I am

promoting clothes from H&M. This made direct

contact with the audience and made the overall

advert more appealing and professional.

With inspiration from H&M and

professional photo shoot, I have

produced the advertisement which

will be in my music magazine. I

have created this in Adobe

Photoshop.