Opposite are two examples of Digipak’s for

Rihanna’s and Lady Gaga’s album. Digipaks need to fit in with the brand identity you create for your artists. Rihanna’s digipak uses romantic images which feature in one of her videos and the colour scheme is pinks and reds and is consistent throughout. It is important

for Digipaks to be consistent, including images, colour and font, these are all typical conventions in order to create brand identity. Your digipak also needs to

represent your chosen genre, Rihanna is a pop artist so her digipak uses bright colours and creates this fantasy world and uses flattering close up images of her which makes audiences idolise her.

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-9IPikVUx5d3mM&tbnid=AZb7UfpYsyKyvM:&ved=0CAUQjRw&url=http://s204.photobucket.com/albums/bb216/Bull_the_Great/bull_the_great%20web%20site/?action=view&current=fire.jpg&mediafilter=images&ei=Fo40Ufy4NI-U0QWf8YDgAQ&bvm=bv.43148975,d.d2k&psig=AFQjCNGM0iqcOKRJFUTMBZm_x29uhwagxw&ust=1362485136358016

This image is ideal for my album cover and magazine advert. The image directly addresses the audience and the close up image makes the artist central focus, very typical in pop. The expression is sexy, which fits in with aspects of voyeurism in Pop. The image will also be used for “Disc 1”

This image will be used as my back cover. The colours are bright and stand out which is typical for a pop digipak. The flames also play a central role in my music video. Keeping consistency throughout.

This image will be used for my “Disc 2”.

The image below will be used for three inlays across the back of the two CD’s. I will use an online editing tool to create the kaleidoscope effect which features in my music video.

I started by making the inside inlays. Using an online editing tool Tuxpi.com, I added a kaleidoscope effect to my black and white image. I then separated the image into three equal squares, to be the right, middle and left inside inlay. On the middle and right hand inlays will be 2 CD’s, disc one and disc two. The images of these CD’s will be the album cover and an image taken from the fire sequence in our music video. L R To make these images into CD’s we opened them in paint and using a very basic tool, created two equal circles on the images, one which created the outline of the CD, and the other being the centre of the CD.

I then uploaded all three images to fotoflexer, I chose to use Fotoflexer over Photoshop as I was already very familiar with the programme and it carried many similar tools to Photoshop. (Prior to this I had already used Fotoflexers cut tool to put the fire background behind my artist for the second cd). Using the CUT tool I cut around the circle template I had made, using the invert option for the inner circle. I was then able to take the two CD’s and put them on the middle and right inlays.

I then inserted this image into a word document and began adding the text. I decided on a sophisticated font I downloaded off the internet to match my video style. To each CD I added “Disc 1” or “Disc 2” and “ADELE”. I also inserted a DVD logo into the word file and removed the background using words handy tool. I then added this to each of the CD’s

I then began to edit the back cover of the album. I used the fire image seen within my music video and used for my “Disc Two” in order to create continuity throughout my digipak. I added the text to the image which included 11 tracks and used the same font as before. I then added a “Terms and Conditions” to the left hand corner of the image, an FBI warning against copyright, a barcode and multiple Logo’s. These are all typical conventions of a digipak so it was essential that they appeared on my own one.

The final part of my digipak was to edit the album cover. This was the most simple part as it was just image and text. I decided on the image where the artist is directly addressing the audience. I altered the contrast slightly and then added the text “ADELE” “RUMOUR|HAS|IT”.

The final stage was to create a magazine advert. Although typically the magazine advert uses the album cover image. We decided to use a different image. A landscape longshot from the bedroom scenes. Although the image is different from our album cover there is still consistency and brand identity as the image is in the same location. An example of this is Katy Perry’s “One of the Boys” album and advert. They use two different images, however are both in the same location to keep consistency and brand identity.

I added text to my magazine advert, including the name of the artist and album. I also included a rating and comment from “Look Magazine”, as readers of this magazine are our typical audience. Having a rating is a typical convention of a magazine advert. I also added logo’s to the bottom of my magazine advert, again another typical convention. I will later add a website and release date to finish off my magazine advert.