Creating a Brand - Synergy and Cross Media Convergence

By Amirul Islam

Jessie J’s Album Cover - Alive

Jessie J created her new image from her bald head which is seen in all her new music videos and singles.

The colour white in the background is something common in all her music videos whilst she includes a bit of black.

Her name on her covers are always the same in terms of colour and text.

Jessie J – Alive PosterThe poster has the same image of Jessie from the album cover, which makes the album cover familiar to the public also it reinforces her new image on larger scale.

There is a huge use of white colour especially for the background like the album cover has.

The same text of Jessie J’s names is used in this poster like it is used in all how album and single covers. Also the album name is the same as the one on the album cover.

Jessie J Synergy – Wild and It’s My Party

Bald Head

The colour white and

white background

Her name

The colour black is also

present

Jessie J – Wild

This songs music video did use synergy with the album cover. The video has a lot of white in it as the whole video is saturated and has the monochrome effect. The white background is also used just like in her album and single covers which demonstrates the cross over. The single cover and the music video share the same costume which

emphasises their association with each other. Lastly the biggest aspect

of synergy in the music video and album cover is the bald head which is obviously the biggest use of synergy.

Jessie J – It’s My PartyThis music video has some aspects of syngery but not as obvious as “Wild”

although there are some aspects from the album cover such as the bald head and

some scenes in a room white a background and some smaller things. The music video is mainly in a passage/room which hasn’t got a

lot of white however you can notice the whiteness outside the windows. So in some case you can consider it as synergy due to

the fact the whiteness is there but as obvious. Also this music video is a lot

brighter than “Wild” as it has red, purple, blue etc.. whilst the other is black and white. Lastly this Music video features

similar earrings to the one in the album cover. Also the colour red is used in this

video just like the single cover for this song has Jessie J wearing red shoes.