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A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per customer for marketing, greater buzz, and the potential for a 1000 Year Brand.
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Tribal BrandHow to Market from the Inside Out
Presented by Justin Foster
The Simple Idea:
Create a people-driven brand.
Create brand “evangelists”
How?
Who is your customer?1. Employees
2. Investors, Board members, supporters
3. Active customers
4. In-active customers
5. Influencers (the media, community leaders)
Brand Core:
If my company was a religion, the one thing you must believe is ________.
Traits of Evangelists
1. Share your values.
2. Feel like part of your brand.
3. Don’t expect compensation.
4. Driven to promote you.
5. Proactive in giving you feedback.
The Steps
1. Ask for feedback
2. Have “first-name” relationships
3. Be unexpected
4. Tell their stories
5. Reciprocate
Not just a philosophy. It is a
system.
Remember!
The Results1. Accelerated word-of-mouth.2. Greater internal morale.3. Spend less money on buying
attention.4. Relevant , strong brand.5. 1000 Year Brand™ phenomena
Open Forum• Clarification on terminology or definitions?
• New technology and tools?
• Marketing trends?
• More stories?
Phone: 208-841-3497
E-mail: [email protected]
Web: thetricycle.com
Twitter: @brandmilitia
Facebook: /justinfoster
Blog: justinfoster.posterous.com
Find Me.
