Presented by::Samrat Hossain MamunIsrar UddinMasum KhanKhaled Shaifullah

We areNew Moon

Coca-Cola is a cola (a type of carbonated soft drink) sold in stores, restaurants and vending machines. It is produced by The Coca-Cola Company (United States).

The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories, which shows its reorganization.

The Coca-Cola Company only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.

HistoryThe first Coca-Cola recipe was

invented in  in Columbus, Georgia, by John Stith Pemberton , originally as a cocawine called “Pemberton's French Wine Coca’ in 1885.

The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day.

Who took over In 1888 John Pemberton died and

Asa Griggs Candler took over for a total price of $2,300. And started making Coca Cola signs all over the nation.

He incorporated the company in 1892 as Coca-Cola Company (the current corporation)

Mission Vision

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Values FocusLeadership: The

courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be realAccountability: If it is to

be, it's up to mePassion: Committed in

heart and mindDiversity: As inclusive

as our brandsQuality: What we do, we

do well

Focus on needs of our consumers, customers and franchise partners

Get out into the market and listen, observe and learn

Possess a world viewFocus on execution in

the marketplace every day

Be insatiably curious

Company BackgroundName::The Coca Cola CompanyIndustries Served::BeveragesGeographic areas served::

WorldwideHeadquartersU.S.Current CEO:: Muhtar KentRevenue$ :: 48.01 billion (2012)Profit$ :: 9.01 billion (2012)Employees::146,200Main Competitors ::PepsiCo Inc., Dr Pepper

Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others.

Coca Cola SWOT analysis 2013

Strengths Weaknesses

The best global brand in the world in terms of value ($77,839 billion)

World’s largest market share in beverage

Strong marketing and advertising

Most extensive beverage distribution channel

Customer loyaltyBargaining power over

suppliersCorporate social

responsibility

Significant focus on carbonated drinks

Undiversified product portfolio

High debt level due to acquisitions

Negative publicityBrand failures or

many brands with insignificant amount of revenues

Coca Cola SWOT analysis 2013

Opportunities Threats

Bottled water consumption growth

Increasing demand for healthy food and beverage

Growing beverages consumption in emerging markets (especially BRICS)

Growth through acquisitions

Changes in consumer preferences

Water scarcityStrong dollarLegal requirements to

disclose negative information on product labels

Decreasing gross profit and net profit margins

Competition from PepsiCoSaturated carbonated

drinks market

Financial Statement

Net income Graph

2009 2010 2011 2012 20130

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Column1Column2Series 1

Internal Factor Matrix

Competitive Profile Matrix

Competitive Advantages of Coca ColaMarket leadershipBusiness partnershipStrong brand portfolioCollaborative customer relationshipsChannel MarketingMulti-SegmentationClient Value ManagementGo-to-market strategiesFlexible sales and distribution modelsFull Operating Potential

Grand Strategy Matrix 2013

Possible Strategy base on GS matrix

Market DevelopmentMarket PenetrationProduct developmentForward integrationBackward integrationRelated divesification

Vision 2020

Coke will achieve the following by the year 2020

Double revenue

and increase system margins

Become one of the

world’s premier

employers

Be the most

preferred and

trusted businesspartner

Attain corporate

global leadership

in corporate sustainabil

ity

Manage people, time and

money for the

greatest effectivene

ss

How these will be achieveFor increasing revenue coca cola must take

market penetration.If they want to become worlds premier

employers they should choose related diversification.

For being most preferred & trusted business partner should concern about forward & backward integration.

Market development is needed for leadership in corporate world

Finally if they successfully apply these they can achieve the effectiveness.

THE END

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