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Mission of The Coca Cola Company

The Mission of the Coca-Cola

Company is to increase shareowner value

over time. The Company over

accomplished the by working with its

business partners to deliver satisfaction

and value to customers an consumers

through a world wide system of superior

brands and services, thus increasing brand

equity on a global basis.

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Vision of coca-cola company

To achieve sustainable growth, we have

established a vision with clear goals.

Profit: Maximizing return to share owns

while being mindful of our overall

responsibilities.

People: Being a great place to work where

people are inspired to be the best they can be

Portfolio: Being to the world a portfolio ofbeverage brands that anticipate and satisfy

peoples desires and needs.

Partners: Nurturing a winning network of

partners and building mutual loyalty.

Planet: Being a responsible global citizenthat makes a difference.


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Needs - states of felt deprivation includingphysical needs for food, social needs forbelonging and individual needs for self-expression.

i.e. I am thirsty.

Wants - form that a human need takes asshaped by culture and individual personality.

i.e. I want a Coca-Cola.

Demands - human wants backed by buyingpower. i.e. I have money to buy a Coca-Cola.

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Needs. Wants. Demands.


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WHAT IS MARKETING

Marketing means A social and managerial process by which

individuals and groups obtain what they need and want through

creating and exchanging products and value with others.

Marketing creating customer value and satisfaction Coca Cola

long the worlds leading soft drink delivers on the simple but

enduring promise, Always Coca Cola always thirst quenching

always god with food, always cool always a part of our life. These

and other highly successful companies know that if they take care of

their customers, market share and profits will follow.

We know marketing is all around us we see marketing in the

advertising that fill own television soon, magazines and mail box.

Marketing more than any other business function, deals with

customers creating customer value and satisfaction are the heart of

modern marketing thinking and practice, marketing is the delivery

of customer satisfaction at a profit. The two fold goal of marketing

is to attract new customers by promising superior value and to keep

current customer by delivering satisfaction.


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Market Segmentation

Market consists of buyers and buyers differ in one or more

ways, they may differ in their wants, resources location, buyingattitude etc. each buyer is potentially a separate market. Ideally, a

seller must design a separate marketing program for each buyer.

Most sellers face large no. of small buyers and do not final

complete segmentation worth while instead; they look for brand

classes of buyers who differ in their product needs or buying

responses.

TypesofSegmentation:-

1 Geographicsegmentation:-

Dividing market by its geographical limits does it. For example

dividing the market as rural market urban market, International

market, domestic market etc.

2 Demographicsegmentation:-

It is done because of population of a particulars state of a

country.


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3 Psychographicssegmentation:-

It is done because of taste, chose in company preferences,

psychology etc.

4 Behavioralsegmentation:-

It is bone because of the behavior of the consumer.

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Market Targeting

Marketing targeting involves evaluating each markets segmentattractiveness and selecting one or more segment to enter.

ACompany should target segments in which it can generate the

greatest consumer value and sustain it overtime. ACompany with

L.T.D. resources might decide to save only one or a few special

segments.


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MARKETING MIX

Once the company has decided on its overall competitive

marketing strategy, it is ready to being planning the details of the

marketing mix. The marketing mix is one of the major concepts in

modern marketing. We define marketingmix as the set of controllable

tactical marketing tools that the firm blends to produce the response it

wants in the target marketing. The marketing mix consists of

everything the firm can do to influence the demand for its product. The

many possibilities can be collected into four groups of variables known

as the Four Ps: product, price, place, and promotion. Figure 5-6

shows the particular marketing tools under each P.

.

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TargetCustomers

Intended

Positioning

PRODUCT

Product variety

QualityFeaturesBrand nameSize

ServicesWarrantiesReturns

PROMOTION

AdvertisingPersonal sellingSales promotionPublic relations

PRICEList piece

DiscountsAllowancePayment periodCredit terms

PLACE

ChannelsCoverageAssortmentsLocations

InventoryTransportationLogistics

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ADVERTISEMENT

Advertisement is important to introduce the product in the

market. Advertisement is the channel of information for consumer

advertising is long term channel which gives benefit in long time

when product advertise is very attractive then it affect the consumer

to purchase there product. Advertising makes purchasing easy for

consumer. Advertisements prove that the particular brand will be

better than other brand of same goods. Today without advertising

products sale is very difficult TV Channels, Radios, Posters, News

Papers, Bill Broads are the main way of advertising.

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In India coke give advertising with help of super stars of films

and player like Amir Khan, Aishwarya Rai, Salman Khan, Vivek

Obroy , Rajwardhan Rathod etc. who are the best super stars of the

bollywood and every person attract by them and they gives different

messages in their adds about the products.

In the year 2005 Coke select in their add shooter Raj Vardhan

who is shooter of India who win many medal in their shooting game

and attract all Indians with their game and coke selected him in their

add and he attract the cokes consumers also with their thoughts.

Obray ,Aishwarya Rai, Virendra Shwag, Amir Khan, Hritik Roshan

and Raj Wardhan Rathod came with Coca Cola add.

Today Coca - Cola has become the latest company to use an

umbrella advertising coma ping to support its portfolio of brand.

After all how many consumers know that Coca Cola was 67.4

billion in a recent inter brand study owns the fanta minute maid and

miler brands in addition to the anonymous brown fizzy drink with

its lemon lim and diet varmints. The advertising which uses the

banner A world refreshment bring so gebher all of the iconic

cocke bottle. This campaign aim to tells consumers that Coca cola

products health drinks such as orange juice and water.

Brand ambassadors:-


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Hritikroshan(actor)

-Aish(actress)

-Aamirkhan(actor)

SALES PROMOTION

Short term incentives to encourage the purchase or sale of a

product orservice.

Consumer Promotion Tools

The main consumer promotion tools include sample, coupons,

cash, refunds, price packs, premiums, advertising specialties,

patronage rewards, point of purchase displays and demonstrations

and contests, sweepstakes and games.

Sample A small amount of a product offered to consumers for

trail. Samples are offers of a trial amount of a product. Sampling is

the most expensive way to introduce a new product.

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Cocacola Report=Final