Madan Kafle

John Pemberton

Founder of Coca-Cola

Founded in 1886 Columbus, Georgia

Brand Color

Caramel E-150d

Official Site

www.coca-cola.co

Historical Development

USA

line

Orange Lemon

Cola Raspberry Cheery Vanilla

Flavors

Related Products

Brand History and Portfolio

1886Birth at a soda function in Atlanta, GeorgiaFirst advertisement announcing Coca Cola as a Delicious and Refreshing Beverage

1887 Coupon are used to first promotion

1891 Calendars are used in advertisement by Asa Calendar

18911893 Trademark registered in US patent office

1903 Annul sales of Coca Cola hit the 1 million gallon mark

1913Company has grown, distributed via 2300 wholesalers by more than 415000 retailers

1913 First used slogan ‘Thirst Knows No Season’www.coca-cola.co

1927 Company begins sponsoring its first radio program ‘Vivian the Coca-Cola Girl’

1928 Begins long term associations with Olympic Games by sponsoring drinks

1945 Coke became registered TM of the Coca-Cola Company

1950first product to appear on the cover of Time magazine and first TV commercial for Coca-Cola broadcast

1959 Coca-Cola distributed by network of 1700 bottlers in more than 100 countries

2002 Coca-Cola company sponsors the FIFA World Cup

2011 Celebrates 125 years of brand Coca-Cola

www.coca-cola.co

Brand Logo

SymbolPackaging

SlogansTrademark

Sub Brands

Mission and Vision

Provide a wide variety of quality, refreshing with nutritional and

ingredient information so consumers can make informed

beverage choices

Commitment

To refresh the world

To inspire moments of optimism and happiness

To create value and makea difference

Be a great place to work where people are inspired to be the best they can be

Be a responsible citizen that makes a difference by helping build and support sustainable communities

Be a highly effective, lean and fast-moving organization

Portfolio, Partners and ProfitBring to the world a portfolio of quality beverage

brands that anticipate and satisfy people's desires and needs

Nurture a winning network of customers and suppliers, together we create

mutual, enduring value

Maximize long-term return to shareowners while being mindful of overall

Analytically Coca ColaInternal AnalysisNegative PublicityGood Financial PerformanceWorld Leader in Soft Drink IndustryWide Geographic CoverageSluggish Performance in North AmericaLack of Diversification

External AnalysisLow Threat of New EntrantsStrong Threat of SubstitutesLow Threat of SuppliersModerate Bargaining Power of BuyersStrong Competitive Rivalry