COM 310 E1 Visual Communication

Fall 2011

Overview

Recap (audience analysis, social change theory)Memes, Temes, & Culture JammingLab: Social Media Integration & Group Projects

Audience Studies

Multiple demographic appeal

Periphery Demographics

Polysemy

“media frames approach”

Mainstream media (MSM) frame issues via• selection, exclusion, emphasis, elaboration

“Protest Paradigm” (McLeod & Hertog, 1999)– Pattern of mainstream news coverage that

disparages protesters by relying on “official” sources, to de-legitimize protesters and social protest.

“collective action frames”

• Diagnostic – define problem, assign blame• Prognostic – detail possible solutions• Motivational – incite individuals to act

. . . utilized by activists to help combat the “protest paradigm”

Culture Jamming (creative appropriation)

“There’s a number of ways to wage a meme war . . . I believe that one of the most powerful things of all is aesthetics”( Lasn, 2011).

Memes (Dawkins, 1976)

Susan Blackmore on memes and "temes"

Culture Jamming (Dery, 1993)

“re-figuring logos, fashion statements, and product images as a means to challenge the idea of "what's cool" along with assumptions about the personal freedoms of consumption”(Boden & Williams, 2002).

Lab

I. Social media Integration

II. Work on your PSA campaigns

LAB - Social Media Activism

Example: Facebook Group Page http://www.facebook.com/group.php?gid=2397553483

Example: Facebook Fan Pagehttp://www.facebook.com/internetrightsandprinciples

Facebook Fan PageBuild a communityEncourage broader participationraise awareness & inform Stimulate discussion & debate Motivate Action (online and offline)

Facebook Activism - Reporting and take down group page

Too many platforms!

“The Broad Dissemination Approach”

LAB: Social media integration

Selective Tweets to feed blog and Facebook)

LAB: Cross-posting

1. Create a Twitter Account (twitter.com)

2. Go to Facebook and search “selective tweets”and add your twitter name:

https://apps.facebook.com/selectivetwitter/

3. Return to Twitter and tweet something using #fb

Visual Communication

Robert Bodle