Memes

Everything Heddy didn't cover

My ducks in a row

I. What is a meme?    A. Babies    B. Cats

II. Memes in Advertising.    A. XX    B. Mr. Splashy Pants

III. How you can meme.    A. Chazmeme    B. Greg Rutter    C. Extra

What is a meme?

The term Internet meme is used to describe a concept that spreads via the Internet. Duh.

My definition: an inside joke that starts in one area of the internet and, if it's good enough, expands outward.

The Meme Timeline

The Godfather of Memes: The Dancing Baby

The Godfather of Memes: The Dancing Baby

Dancing Baby - Oct 21, 1996

Do you really want to watch this?1998 - Blockbuster spot

The Godfather of Memes: The Dancing Baby

The Godfather of Memes: The Dancing Baby

The Godfather of Memes: The Dancing Baby

Why does the internet <3 cats?

1800s - Henry Pointer 2000s - Ben Huh

Kitty knowledge droppings

So newsworthy

"Cats have very expressive facial and body expressions, so they are a perfect canvas for human emotion, which makes them awesome for captioning and anthropomorphization," says Ben Huh, CEO of The Cheezburger Network.- ABC News

Memes in Advertising

XX

You can't make this stuff up. Wait, yes you can.

You can't make this stuff up. Wait, yes you can.

You can't make this stuff up. Wait, yes you can.

You can't make this stuff up. Wait, yes you can.

But is it effective?

"There's never really been an import brand that's been built so clearly through advertising." - Benj Steinman from The Idea Writers via Ad Age

Yes it is.

"In a period when imported beer sales dropped 11 percent, sales of Dos Equis rose more than 17 percent." 

Green Peace, Mr. Splashy Pants and Reddit: A three-way for good.

But who makes the memes? And how?You, me and everyone we know.

The simpler the better.

As we just saw, dumb can be smart.

Hey look, a new whale meme.

Does anyone know this guy?

He was tagged. So we memed.

What's the meme-ing of all this?

Fun.

How You Can Meme:

- Greg Rutter

If you are going to try to make a memeDon't set out to make a meme. Set out to make something great.

Every agency wants to make viral videos, but most of them suck.

If you can make something great it will go viral/become a meme.

Now go make your own

Additional Links

http://memegenerator.net/

http://knowyourmeme.com/

http://www.reddit.com/

http://willitblend.com/

Socially Awkward Penguin