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Rachel King @lildarth
Matt Meagher@MattJMeagher
NAME THAT MEME
Memes for Marketing:
Using Memes As A Marketing Tool
What Is A Meme?
noun: meme
pronounced: me-m
an image, video, piece of text, etc., typically humorous in nature, that is
copied and spread rapidly by Internet users, often with slight variations.
Rage Comics
Cartoon like drawings that use expressions and emotions to portray a
situation or real life experience.
Rage Comics
If you want to make an extraordinary claim
Who Uses It?HipChat
Movie/TV Meme
Screen captured image from a movie or TV where the dialogue or scene can be manipulated into something relatable
and funny.
Movie/TV Meme
If you want to remind the customer
Standard Meme
A standard meme that can usually only be interpreted one way. These are long lasting memes that stay true to a theme or caption.
Standard Meme
If you want to share something positive
Who Uses It?Diamond Envy
Animeme
Using a cute, funny or horrifying picture of an animal and adding a clever caption.
Animeme
If you want to make a comparison between an animal and human nature
Current Events Meme
Short-lived but extremely viral images of current public figures or events with an
added caption.
Current Events Meme
If you want to express something unimpressive
Who Uses It?Barrack Obama
Meme-vertisement
noun: memevertisementpronounced: me-m-ver-ties-ment
when brands use the popularity and virality of memes to help promote,
sell and engage their consumer
Meme-Scaping
The Social Setting
The DOs And DON’Ts
• DO your research • DO keep current
• DO be clever
• DO be entertaining
• DO be informative
• DON’T misuse memes • DON’T use ‘dead’ memes
• DON’T be commercial
• DON’T use just any meme
• DON’T be too controversial
The Harlem Shake
2,782 years of Harlem Shake footage was
watched in just
one month!
Cost $0 to make
24.8M average views
127K average likes
$4.2M to make
7.9M average views
20.5K average likes
The Shake The Bowl
Rachel King @lildarth
Matt Meagher@MattJMeagher
