COLLABORATIVE COMMERCE10/04/2015 – Mathilde Briot

DEFINITION

• Collaborative Commerce (C-Commerce) is considered to be the replacement of E-Commerce and hence the next stage in the development of electronic business solutions. It is defined as ´“an application of an interorganization information system for electronic collaboration between business partners and organizational employees”. Among all parties that are participants of the Value_chain (customers, suppliers and trade partners), a C-Commerce solution forms a joint platform to design, create, manage and administrate real-time data

• Source:http://en.ecommercewiki.info/fundamentals/collaborative_commerce

• Collaboartive Commerce companies such as AirBnb & Uber They create a business through unused inventory like AirBnb that allows individuals to earn revenue from their unused inventory

Source: http://www.Brillsol.Com/

WHAT IS A DISRUPTIVE INNOVATION?

• A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.

• Source: http://en.wikipedia.org/wiki/Disruptive_innovation

AIRBNBStarted in 2008, AirBnb is a leader of the collaborative commerce. In fact, it is a disruptive innovation for the hospitality sector as it allows users to book a room/flat from individuals, all over the world.

It is very appreciated by the Generation Y and Z who are the future of hospitality and it can therefore be seen as scary to hoteliers.

Moreover, it is a win-win for the lender and the loaner. In fact, the lender are paid a caution to insure their flat will be returned as lended. The loaner can be assure an answer will always be given to him/her without 24 hours and feedbacks from other users can be seen and shared

BEDYCASACreated in 2007, Bedycasa is a disruptive innovation in the same way as Airbnb. The difference

is that it is targeted to customers who like Bed & Breakfasts more than hotel so to say.

You can either book a couch, a room, a shared room or a flat… in another person’s house of course.

It is secured, easy going and CHEAP which explains why it is so used by the Generation C. Your night is only a click away!

IS THERE A ROLE FOR HOTEL COMPANIES IN COLLABORATIVE ACCOMMODATION

PROVIDERS?• YES! Hotels are not to be forgotten in this ever changing hospitality

sector. For sure, some of the new collaborative commerce companies are disrupted the hospitality sector functioning but hotels are not to be left behind.

• Websites such as BeMate will be a source of revenue for traditional hotel companies as this website links the users of collaborative commerce to traditional hotels.

• Let’s not forget that many hotels nowadays are also working with companies like Uber for their transportation so hotel companies need to get involved now in partnerships with collaborative companies

BNB SITTER

• BnBSitter is a revolutionary concept. In fact, it is a tool to be used by any individual who wishes to lend him/her house while away

• The employees of BnBsitters will be here to welcome your customers, clean the house when they are gone and even change the sheets & towels if asked to

• From 19.99€ the check-in, this website is offering unbeaten prices and will allow collaborative accommodation providers to blossom even more

WHY ARE COLLABORATIVE COMPANIES SUCCEDING?

• They are targeting young generation who are overly connected

• People with low income are more inclined to use them

• They are a good options to the companies already in place such as AirBnb with hotels – customers can book a whole house to go on a trip with several friends which they could not do in a regular hotel

• They are INNOVATIVE and DISRUPTIVE