September 2001Ch 11: Collaborative Commerce1 Collaborative Commerce Questions answered in this...
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September 2001 Ch 11: Collaborative Comm erce 1 Collaborative Commerce Questions answered in this chapter: – What is collaborative commerce? – What is buy-side collaboration? – What is sell-side collaboration? – What is collaboration with competitors? – What are collaborative service chains?
September 2001Ch 11: Collaborative Commerce1 Collaborative Commerce Questions answered in this chapter: –What is collaborative commerce? –What is buy-side
September 2001Ch 11: Collaborative Commerce1 Collaborative
Commerce Questions answered in this chapter: What is collaborative
commerce? What is buy-side collaboration? What is sell-side
collaboration? What is collaboration with competitors? What are
collaborative service chains?
Slide 2
September 2001Ch 11: Collaborative Commerce2 Introduction The
term Collaborative Commerce (C-Commerce) applies to any of the
following collaborative efforts: Collaborative Communities
Collaborative Supply Chains Collaborative Service Chains The
internet enables C-Commerce and it redefines the information flow
between companies, suppliers, distributors and customers
Slide 3
September 2001Ch 11: Collaborative Commerce3 Collaborative
Communities Community solutions enable group, project and user-to-
user collaboration Collaborative Community Solutions Bulletin
Boards: Allow online discussions and e-mail alerts designed to
fulfill knowledge sharing and customer interaction Chat: Allows
live customer service and user-to-user interaction
Calendaring/Scheduling/File Sharing: Allows user-group
collaboration, task scheduling and group organization Collaborative
Presentations: Allow users to collaboratively create and review
presentations
Slide 4
September 2001Ch 11: Collaborative Commerce4 Collaborative
Supply Chain Collaborative supply chain refers to Intra-company and
Inter-company collaborations spanning all core functions of
manufacturing organizations Types of Supply Chains Discrete and
Repetitive Manufacturing Supply Chain: Making products through the
assembly of discrete parts Process Manufacturing Supply Chain:
Making products from a mix of ingredients Service Chain: Focus is
on the delivery of information value Value Chain: Series of
synchronized value-added steps from raw materials to end
product
Slide 5
September 2001Ch 11: Collaborative Commerce5 Collaborative
Supply Chain (Contd) Barriers to Collaboration Different
organizational product objectives There must be an agreed-upon
mechanism for translating the inputs from one organizations view to
anothers Inconsistent performance metrics Internal performance
measures are often in conflict with an organizations overall
objectives Constantly Changing Data A consistent set of data is
more important for planning than the most up-to-date data available
The Collaboration Pyramid Collaboration evolves from information
gathering to consultative decision making Collaboration is
facilitated through the implementation of effective systems and
modeling
Slide 6
September 2001Ch 11: Collaborative Commerce6
Slide 7
September 2001Ch 11: Collaborative Commerce7 Collaborative
Supply Chain (Contd) Collaborative Supply Chain Solutions Design:
Product conception and design for New Product Introduction (NPI)
Planning: Determine product mix and quantities based on demand
forecast and manufacturing capacity Sourcing: Identify and select
suppliers and negotiate and establish purchase contracts with
suppliers Marketing & Sales: Market and create demand for new
and existing products Manufacturing & Inventory Management:
Work with sourcing to maintain low inventory levels and manage an
efficient just-in-time (JIT) process
Slide 8
September 2001Ch 11: Collaborative Commerce8 Collaborative
Supply Chain (Contd) Collaborative Supply Chain Solutions (Contd)
Fulfillment: Deliver products to the channel or to the end customer
Service: Provide technical service, field service, repairs and
warranty work to customers, distributors and suppliers Total
Supply-Chain Profit Manufacturing management Supply management
Demand management Supplier management Customer management
Slide 9
September 2001Ch 11: Collaborative Commerce9
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September 2001Ch 11: Collaborative Commerce10
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September 2001Ch 11: Collaborative Commerce11
Slide 12
September 2001Ch 11: Collaborative Commerce12 Collaborative
Supply Chain (Contd) Buy-Side Collaboration Outsourced
Manufacturing Capacity - OEM reserves production capacity owned by
contract manufacturer and provides necessary components and
material Capacity and Material - OEM purchases both production
capacity and materials management from contract manufacturer Hybrid
OEM provides some components while allowing contract manufacturer
to furnish other components and capacity Collaborative Design New
Product Introduction (NPI) Direct Fulfillment Dynamic Inventory
Replenishment Collaborative Planning, Forecasting, and
Replenishment (CPFR)
Slide 13
September 2001Ch 11: Collaborative Commerce13
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September 2001Ch 11: Collaborative Commerce14
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September 2001Ch 11: Collaborative Commerce15
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September 2001Ch 11: Collaborative Commerce16
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September 2001Ch 11: Collaborative Commerce17
Slide 18
September 2001Ch 11: Collaborative Commerce18 Collaborative
Supply Chain (Contd) Sell-Side Collaboration Customer Self-Service
Customers can access support materials and applications Provide
superior Customer Relations Management (CRM) Channel Management:
Channel is the manufacturers method to deliver products to the end
customer Channel Pricing Cost of managing a channel + margins
Virtual Inventory Management Provide stock availability at each
point in the channel
Slide 19
September 2001Ch 11: Collaborative Commerce19 Collaborative
Service Chain (Contd) Collaboration with Competitors (Consortia)
Competing companies have joined as collaborators in consortia to
realize gains through combined efficiencies Key Consortia Services
Collaborative procurements services to buy common raw materials and
parts Collaborative design tools for virtual product design and
development Collaborative supply-chain tools for demand
forecasting, capacity planning and logistics
Slide 20
September 2001Ch 11: Collaborative Commerce20 Collaborative
Service Chain The term Service Chains applies to service industries
such as government, energy, insurance, finance, healthcare, etc.
Service chains manage human resources and information (instead of
manufactured physical goods) Collaborative Service Chains Solutions
Opportunity and proposal management Resource allocation and
scheduling Contract and project management Time and expense
management Knowledge management
Slide 21
September 2001Ch 11: Collaborative Commerce21 Collaborative
Service Chain (Contd) Advanced Collaborative Service-Chain
Solutions Mass customization : Collaboration with distributors and
end-customer Contract and Project Management: Collaboration with
partners to deliver custom/turnkey solutions to a common customer
Combining Products and Services: Collaboration with partners to
deliver combined products and services Proactive Subscriber
Management: Existing CRM will evolve into collaborative proactive
subscriber management solutions Distribution Channel Management:
Existing document management solutions will evolve into
collaborative distribution channel management solutions
Slide 22
September 2001Ch 11: Collaborative Commerce22 Advanced
C-Commerce Topics Key trends around Collaborative Commerce Supply
Web: The internet allows for control and flow of information that
compose more a web than a serial chain Commerce Nets: The trend is
to create a network of buyers and sellers connected to each other
Continuous Planning Supply Chains: Collaborative adjustments to
plans take place when events or exceptions that affect the plan
occur Supplier Relationship Management (SRM) Collaborative solution
between a manufacturer and its suppliers to proactively manage
events and exceptions Supply-Chain Outsourcing: requires the
coordination of information to manage the outsourced supply
chain