Co-creation and crowd sourcing: more than just a digital practice! Off- and online interaction

MORE THAN JUST A DIGITAL PRACTICE!

DISH 2011. CONFERENCE DIGITAL STRATEGIES FOR HERITAGE. ROTTERDAM, 7/12/2011

THEME: CO-CREATION AND CROWDSOURCING

THE HOUSE OF ALIJN

OFF- AND ONLINE INTERACTION

SYLVIE DHAENE

5. PRACTICAL EXPERIENCES, PERCEPTIONS AND CHALLENGES

3. THE PUBLIC AS CO-PRODUCER

4. THE PUBLIC AS ONLINE PARTICIPANT


2. POSITION AND ROLE OF THE PUBLIC

1. BRIEF PRESENTATION OF THE HOUSE OF ALIJN


1. BRIEF PRESENTATION OF THE HOUSE OF ALIJN


FOLKLOREMUSEUM

(1932-1962)


FOLKLOREMUSEUM

(1932-1962)

MUSEUM VOOR VOLKSKUNDE(1962-2000)


FOLKLOREMUSEUM

1932-1962

MUSEUM VOOR VOLKSKUNDE1962-2000

HET HUIS VAN ALIJN2000- …

HOUSE OF ALIJN

new profileenlargement of collection period Ghent 1900 to Flanders 20th C

new line of action ‘breaking down’ boundaries

new role & position of the publicBuilding a new public space

MUSEUM & STUDIO ALIJN

focus on EVERYDAY HERITAGE

F & F: non-profit organisation

operating funds 2011: € 1.000.000 13,5 FTE: 9fte staff + 4.5 fte 45.000 museumvisitors +


2. POSITION AND ROLE OF THE PUBLIC



public participation & interaction basic concept in the museum policy the public gets an active rolefrom consumer to user/producer

GOAL: creation of a

CULTURAL HERITAGE COMMUNITYbased on shared passions, knowledge and interests

how to reach the public?

public appeals – part of the house style since 1999

a museum for, through and with you:

CALL TO PARTICIPATE YOU CAN CONTRIBUTE

investing in an community of friends and a volunteer group

web 2.0active use of social mediaFacebook-community

MESSAGE: together we write the story of everyday life


3. THE PUBLIC AS CO-PRODUCER



DIGITAL FILMCOLLECTION

Results of the public appeal

more than 3000 films / ca. 1000 selected300 hours unique visual material selection350 lenders

systematically documenting and describing films – interviews with owners (2005-…) temporary exhibition Everyday life in moving images (2006-2007)

evolution towards permanent integration in the museum presentation (2008 -…) launch of DVD-series & commissioned editing by filmmakers (2008 -…)


SNAPSHOTS FROM AN ALBUM

Results of the public appeal

digital photo album of 8.000 pictures continuously growing

participation of over 300 personsselection of pictures by museum staff

exhibitions since 2009 ‘FROM THE PHOTO ALBUM’: episodes and publications

My pet (2009)Tomorrow we’re expecting the school photographer (2009)Hurray for the holidays! (2010)Proud of my car (2011)Their finest day (2012)

online crowd sourcing pilot project for episode 4 ‘Proud of my car’ (2011)


everyday heritage = shared property

everybody is owner and expert

the public gets an crucial role in the set-up of the digital photo & filmcollection

the museum as a place of memory and a depository of everyday cultural heritage for further generations

Crowdsourcing & co-creation in HVA= natural relation with our public

4. THE PUBLIC AS ONLINE PARTICIPANT



CROWDSOURCING outsourcing tasks to the crowd.

Purpose: increasing, improving or completing one’s knowledge about a subject by making an appeal to everyone’s knowledge.

House of Alijn participated in a heritage pilot project commissioned by the Flemish Government

2 goals

•focus on social tagging•describing the museum collection in cooperation with the public

3 partners

•HVA: content, concept, communication•OA: technical development & support•SMIT/IBBT: research

Budget: 20.000 Euro

2 phases

•Proud of my car April – June 2011

•Anonymous snapshots July – Dec 2011


PROUD OF MY CAR

www.huisvanalijn.be/collection/uit-het-fotoalbum-afl-4-trots-op-mijn-auto

link with temporary exhibition offline & online

searching for communities of ‘experts’car lovers, motor car clubs…

700 pictures online420 tags + 450 comments

http://www.huisvanalijn.be/collection/uit-het-fotoalbum-afl-4-trots-op-mijn-auto

http://www.huisvanalijn.be/collection/uit-het-fotoalbum-afl-4-trots-op-mijn-auto


420 tags

WHEN90% during the exhibition10% afterwards

WHO95% by 15 registrated users5% anonymous

> 90% by 3 users< 10% by 12 users

450 comments 80% were in fact ‘TAGS’

lesson:digital divide is a fact !unfamiliar use of social, digital media


ANONYMOUS SNAPSHOTS – BECOME A SUPERTAGGER



ANONYMOUS SNAPSHOTS – BECOME A SUPERTAGGER

http://www.huisvanalijn.be/collection/het-huis-van-alijn-zoekt-taggers

collection without information not described by us = no metadata to search on

need for reaching a larger and new audience campaign: logo – flyer – press collaboration with organizations for seniors & adult education tag sessions: tag? use(less)? describe pictures?

1.500 pictures online12.000 tags + 900 comments



12.000 tags

WHENProject is running (soa 1/12/2011)

WHO85% by 80 registrated users (10.210 tags)15% anonymous (1.790 tags)

REGISTRATED USERS

30% less than 10 tags 40% between 10-100 tags30% more than 100 tags

¼ of all registrated users gave 75 % of all the tags

! 1 user = 20% of all tags

= SUPERTAGGER


CHALLENGES FOR HVA

certain target groups are not familiar with online participation the digital divide does really exist!

BUT based on the desire to share their knowledge, we can stimulate the public to take this new move together with us the museum has a role of motivator / educatorwe ‘teach’ the public how to handle new media

never underestimate the time investmentnothing is obvious: work has to be done!

essential role of follow-up

Online engagement as part of the workflowImportance of promotiontake care of the community

5. PRACTICAL EXPERIENCES, PERCEPTIONS AND CHALLENGES



THE PUBLICa very diverse public is participating & reactions increase

it’s important that the participants are well informed about the goals and feel involved

the effectiveness of word-of-mouth advertising

motivating factors: •incentive digital copy•picture shown at exhibition•contribution to the museum’s operation•sharing knowledge and visible result•sense of belonging and connection

THE ORGANISATIONNot for 1 project, but long term vision: durable approach = easy to communicate

building up respect and confidence

introducing long-lasting motivation and putting forward a ‘generous operation’

confirming the role and contribution of the public

not the hype for the sake of it, but out of the belief that the public can make a valuable contribution

this method of working has important consequences for our daily functioning

every museum-employee is a public collaborator!


[email protected]

www.huisvanalijn.be

www.facebook.com/huisvanalijn

Education

Co-creation and crowd sourcing: more than just a digital practice! Off- and online interaction