1. Class: Marketing plan 2. What is our soap about? Our soap is about 2 rivalry colleges from two different classes. Eastwood High of lower class, chavvy school where kids are up to nogood. St Antoinette's of upper class, posh school where adults have very highexpectations of their kids. Both colleges dealing with young adolescent issues. 3. E4 Target audience Young audience, strong 16-34 demographic ABC1 Similar age demographic to the characters in our soap 4. Targeting our audience Poster: popular way for E4 to promote their shows, and popularby soaps as well most eye catching way target ourdemographic. Magazine Cover: TV listings magazine featuring out TV soap,good way to attract our audience, locking them onto ourstoryline by using an eye catching headline and imagines. 5. The trailer Shooting a set up trailer story instead of just including clipsfrom the soap to make it easier for the audience to identifywith the characters. We were planning to include the three main plot points: Thelove triangle, the secret admirer, and the head teacher rivalry. 6. The magazine cover Two or three characters involved in the main plot points tofeature. Using our own pictures for other cover stories from other TVprogrammes/soaps. 7. The magazine cover Two or three characters involved in the main plot points tofeature. Using our own pictures for other cover stories from other TVprogrammes/soaps.