Chapter Presentation 2 (2003)

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Second chapter presentation for UMW ITEC 545.


  • 1. Chapter 9: Strategies for Creating Successful Corporate Partnerships - John Richards found in Technology in its Place: Successful Technology Infusion in Schools edited by John F. LeBaron and Catherine Collier Wayne Knepp ITEC 545 University of Mary Washington
  • 2. Goals of Schools and Businesses
    • The main goal of school is to prepare students for their life (give them job skills, the ability to use their minds, and make them into model citizens.
    • The main goal of business is to make money.
    • While these two goals are highly different, they are not mutually exclusive.
  • 3. Reason for school/business partnerships
    • Businesses may make partnerships to build brand, become good corporate citizens, or sell product.
      • The first two reasons are considered acceptable according to guidelines from the National Education Association and Consumers Union while the third reason is not.
  • 4. What is business?
    • Business is not a single entity with only one motivation
      • Businesses with products marketed for education
      • Businesses which conduct research
      • Businesses with financial interest in education market
      • Businesses with pro-social motivation
      • Businesses which market products toward students
  • 5. Foundation for Partnership
    • Schools prepare students for the workplace.
    • Businesses need workers who are proficient in basic skills, critical thinking, and problem solving.
    • While this makes it seem that a partnership between the two entities would be perfect, a number of problems can arise.
  • 6. Possible difficulties
    • Students may be exploited by businesses (products allowed in school receive implied endorsement) and negatively impacted by commercialism and marketing
    • Differing concepts of time (schools generally plan on long-term implementation while businesses try for quick implementation
  • 7. Possible difficulties cont.
    • Lack of school buy-in. Any type of business partnership needs complete endorsement from all levels of school administration.
    • Mutual need. Any program started needs to meet the needs of the school.
    • Businesses may not have a good understanding of the education profession.
    • Educational institutions may not understand the goals and needs of businesses.
  • 8. Build on strengths
    • In order to make a partnership work, it must work toward the strengths of educational institutions and the businesses.
      • Example: Students seeking real-world applications in school. By their nature, businesses produce a number of materials or situations that can be used in project based learning and show the relevance of educational experiences.
  • 9. Partnerships should
    • Have real educational value
    • Reinforce school curricula
    • Advance educational goals
    • Allow participation decisions to be at the school level
    • Be open to students who choose to participate
  • 10. Partnerships should not
    • Offer trips, gifts, or prizes for promoting products in the classroom
    • Discriminate against groups of students
    • Impede instruction time
    • Require the purchase of a product
    • Require promotion of a commercial product
  • 11. Videos
    • Diploma This video highlights one program that helps link business and education
    • The Spotlight: Hy-Vee Wright Business Partnership This segment from Channel 12 News demonstrates a successful business partnership in a Des Moines elementary school