1. Chapter 9: Strategies for Creating Successful Corporate Partnerships - John Richards found in Technology in its Place: Successful Technology Infusion in Schools edited by John F. LeBaron and Catherine Collier Wayne Knepp ITEC 545 University of Mary Washington
2. Goals of Schools and Businesses
The main goal of school is to prepare students for their life (give them job skills, the ability to use their minds, and make them into model citizens.
The main goal of business is to make money.
While these two goals are highly different, they are not mutually exclusive.
3. Reason for school/business partnerships
Businesses may make partnerships to build brand, become good corporate citizens, or sell product.
The first two reasons are considered acceptable according to guidelines from the National Education Association and Consumers Union while the third reason is not.
4. What is business?
Business is not a single entity with only one motivation
Businesses with products marketed for education
Businesses which conduct research
Businesses with financial interest in education market
Businesses with pro-social motivation
Businesses which market products toward students
5. Foundation for Partnership
Schools prepare students for the workplace.
Businesses need workers who are proficient in basic skills, critical thinking, and problem solving.
While this makes it seem that a partnership between the two entities would be perfect, a number of problems can arise.
6. Possible difficulties
Students may be exploited by businesses (products allowed in school receive implied endorsement) and negatively impacted by commercialism and marketing
Differing concepts of time (schools generally plan on long-term implementation while businesses try for quick implementation
7. Possible difficulties cont.
Lack of school buy-in. Any type of business partnership needs complete endorsement from all levels of school administration.
Mutual need. Any program started needs to meet the needs of the school.
Businesses may not have a good understanding of the education profession.
Educational institutions may not understand the goals and needs of businesses.
8. Build on strengths
In order to make a partnership work, it must work toward the strengths of educational institutions and the businesses.
Example: Students seeking real-world applications in school. By their nature, businesses produce a number of materials or situations that can be used in project based learning and show the relevance of educational experiences.
9. Partnerships should
Have real educational value
Reinforce school curricula
Advance educational goals
Allow participation decisions to be at the school level
Be open to students who choose to participate
10. Partnerships should not
Offer trips, gifts, or prizes for promoting products in the classroom
Discriminate against groups of students
Impede instruction time
Require the purchase of a product
Require promotion of a commercial product
Diploma This video highlights one program that helps link business and education
The Spotlight: Hy-Vee Wright Business Partnership This segment from Channel 12 News demonstrates a successful business partnership in a Des Moines elementary school