Case study - TVResearch:Use the internet to see if you can find out the following information:• When did Sky first start broadcasting?• When did cable TV first become available in the UK?• When did the BBC launch its website?• How many “unique users” does the BBC website now have?• When did “Freeview” first become available?• When did Sky launch the “Sky+” service?• When did YouTube launch? Useful link on youtube:

http://www.guardian.co.uk/technology/2013/apr/07/youtube-superstars-new-generation-bloggers

• When did the BBC launch the iPlayer?• When did Channel 4 launch 4OD and when did they strike their deal to provide 4OD

programmes through YouTube?• When did/will Project Canvas/YouView be launched?• When did netflix launch?• Read through the British Television broadcasting hand out. What has happened since

2010? (consider current developments with ownership of the BBC and potential issues with the licence fee of with BBC3)

Case study - TVCase Study 1: TV show of your own choiceChoose at least two contemporary TV shows, preferably from different institutions.• The budget of the TV show.• The institution responsible for making the TV show• How was it distributed and exhibited?• Look at the official website for the show– what sorts of features does it offer? Which services/areas are

unique to the website and wouldn’t be possible with other methods of promotion? What is the appeal of official websites to audiences? Print screen and annotate sample pages.

• Are iPhone/other smartphone/iPad apps available for the show? What services do they offer? If possible, use them.

• How do the films use social networking sites such as Facebook and Twitter and Myspace as methods of promotion?

• Who is the target audience? How do they engage with the show? (fanpages, hash tags etc)

Things to explore/explain/consider: - positive and negative impact of new and digital media on the institution, show and audience.

How have technological convergence and cross media convergence benefited or hindered the show in its financial and critical success, in the audiences ability to access the show and its distribution and marketing?

Shows to consider as a starting point – ‘Game of Thrones’ (issues with periscope, use of CGI, large production costs) shows on netflix (sometimes released as a whole series as opposed to weekly episodes), a BBC3 show (hash tags? Encouraging tweets, promoting the website and iplayer??)