April 19, 2023

www.oohindia.com

OUT-OF-HOME MEDIA (INDIA)PVT LTD

India’ largest digital OOH TV Media Company

Established in Nov 2007

India’ largest digital OOH TV Media Co

High definition LCD/Plasma screens Strategically placed at various customer connect locations

Broadcasts ads & Content on the screens and engage consumers while they are out-of-home

Multi-Platform audio visual advertising medium

We provide a captive audience in a receptive frame of mind targeting SEC A, A+ consumers

Reaching out to

• Decision makers

• Influential consumers

• Wealth creators

• High Net worth Individuals

WHAT ABOUT OOH MEDIA ?

WHY OOH MEDIA ?

OUR COVERAGE MORE THAN 5000

TOUCH POINTS

ACROSS 22 CITIESPresence in 22 Cities across India

More than 3976 live screens

across India

Reach of over 50 million

people monthly

More than 300

clients

Being a newly developed advertising medium, Media LCD Network

• High Audience Acceptance

• Like it (50% + ), Dislike it ( - 5%)

• Similar Performance to TV a• Ads are credible, could stimulate purchase intention and

influence brand choice

• May have strong impact on audience exposed to TV more than 5 days a week

• audience recalled more LCD (2.9-3.4 ads) ads than TV ads (1.9-3.0 ads)

• Repetitive Contact• Lets Count lift lobby for eg. :

– Waiting time : about 2 minutes– Passively exposed to LCD panel : 4-6 times per day– Actively pay attention to LCD panel : 3-4 times per day

Middle Above Income Group Consumers, away from Traditional Media Covered by New Media

Too busy to have

time for reading

Get home too late to watch TV

Busy life and

media clutter

make people

less attentive

to the outdoor

billboards on

the road.

They

frequently

visit office

building,

shopping

mall, premium

restaurant and

KTV.

Traditional media such

as newspaper , TV

show obvious

weakness to reach this

demographic group.

According to their life

style, they frequently

visit to some particular

locations.

April 19, 2023

www.oohindia.com

A day in the life of a SEC A Consumer – the OOH TV way

8:15~8:30 AMLeave home, drive or take a taxi to go to work

9:00~9:30 AMReach Office

10:00~12:00 AMMeeting with client at office

13:00~14:00 PMHave lunch with client

14:00~17:00 PMOut-of-office for client visits18:00~23:00 PM

Dinner with client, coffee with colleague, visit the super mkt

12:00 AMSleep

Saturday, Sunday, visit shopping mall or see a movie with family

Monitor AreasMonitor Areas

Escalator Food and Beverage Skin care/Cosmetics

Frozen food Alcohol Cleaning products

April 19, 2023

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OOH WORK NETWORK

Displays are located in High traffic areas such as elevatorlobbies, canteens, food courts, basement parking etc.

April 19, 2023

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OOH SHOP NETWORK

Displays are located in wait-oriented spots such as cash counters, checkout zones

April 19, 2023

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OOH PLAY NETWORK

Displays are located at eye-level spots where consumers caneasily view the screens

Billboards turn sexy!

According to the Magna Global Advertising Forecast Report, outdoor advertising in India is set to grow by 17% between 2010 and 2015.

Money

“ Nothing else can reach customers as affordably.

Evaluating on the basis of cost per thousand (CPT) exposures, outdoor advertising is still the big winner over the other media.

Outdoor advertising is sexy

With new forms of digital media like LCD & LED, ambient advertising is applauded as very creative.

For the first time in its history, those old clunker billboards are strutting their stuff with the best of them. “

Mandeep MalhotraSenior vice-president, Primesite, Mudra Group

Money

“ In 2010, think big and put out a killer campaign

Asset owners (and agencies) need to demonstrate the power of the medium to advertisers.

There is a need to showcase large OOH-led campaigns and prove the returns from the same, by getting the right creative people to harness the immense potential that OOH lends to creativity.

The new street furniture contracts and modern transient media options provide a great opportunity to assist with the transition of the sector’s image.”

Ashish PherwaniSegment champion OOH, Ernst & Young’s media & Entertnmt practice

Money

Money

Ishan Raina CEO, OOH Media

“ The OOH medium adds dynamism to advertisers' existing media plan, and offers reach amongst dark and fragmented media users.

We at OOH Media believe in Flexicasting.

That’s the new media planning tool innovated by OOH Media.

Flexicasting helps advertisers to communicate differently to the different target audience, depending on their product offering. ”

Mr. P.K.Jha (Deputy General Manager) Oriental Insurance

Mr. Ranajit Ghosh (Manager–Media) ITC Ltd.

“This medium helps us

communicate with our TG when

they are on the move.”

“We have been very impressed

by the reach, coverage

and mileage OOH Media

has achieved for us.”

Mr. Shekhar Ramamurthy (Deputy President)UB Group Ltd.

“OOH Media has been an exciting

Medium for us to work

with.We would

like to grow with

OOH Media.”

Being a newly developed advertising medium, Media LCD Network

High audience acceptance

Like it (50% or above) / dislike it (5% or below)

Similar Performance to TV ad

Ads are credible, could stimulate purchase

intention and influence brand choice

Repetitive Contact

Lets Count lift lobby for eg. :

Waiting time : about 2 minutes

Passively exposed to LCD panel : 4-6 times per day

Actively pay attention to LCD panel : 3-4 times per day

May have strong impact on audience

Exposed to TV more than 5 days a week

audience recalled more LCD (2.9-3.4 ads) ads than TV ads

(1.9-3.0 ads)

Being a newly developed advertising medium, Media LCD Network

P&G China PR Manager : “ P&G China notices quite a lot new

media appeared in market recently, and is planning to move part of TV budget to try these new media opportunities, including print, internet and other new vehicles, the change is line in with P&G global strategy.”

Advertisers are more ready to embrace new media

OOH Media in the past few years have come up with lot of innovative ideas to promote brand like on screen branding, AFP concepts, sun board fabrication etc. taking innovation a step ahead, this time besides regular 4 doors, rooftop, rear, bonnet and internal branding, OOH Media plans to campaign an originality approach by branding through samples, for the passengers to get first hand experience of the product besides the information of the merchandise.

OOH Media India Pvt Ltd, has announced an exclusive strategic partnership deal with Mega Cabs, 24 hours A/C Radio taxi service. OOH Media will market advertising inventory for the fleet of 700 plus cabs pan India.

About Mega Cabs:Mega Cabs Limited is engaged in the business of operating 24 hours air conditioned Radio Taxi services under the brand name Mega Cabs. Mega Cabs Ltd is one of the Group Companies of 500 Crore GROUP MEGA. Mega Cabs is the first company to introduce computerized communication & dispatch system with GPS (Global Positioning System) based online tracking systems for licensed radio taxis. Mega Cabs has the largest network of first class luxury AC metered taxis in India providing total transport solutions for point-to-point traveling within the cities.

Tied up with leading hospitals in metros –Mumbai, Delhi, Kolkata, Lucknow and Bangalore

Installing over 200 screens at the prime locations of the hospitals.

OOH media adds Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS, Asian Heart Institute and many more to their profile in the first phase of the healthcare segment expansion approach.

Commenting on this expansion, Ishan Raina, CEO, OOH Media, says, “Healthcare & Pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education. The initial response from the pharma industry has been very encouraging”.

The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. In addition to this, required health issues will also be addressed providing the visitors with required information on healthcare. The creative for these campaigns will be created by the in-house content team of OOH Media.

April 19, 2023

www.oohindia.com

OOH MEDIA & RESEARCH

We help our clients to measure the effectiveness of their ad running on our screens.

This is done by conducting an extensive research in all the locations where the ads are running.

We have commissioned Nielsen, world's leading provider of marketing information and audience measurement.

The research is targeted as a tool to understand• Screen recall• Advertising recall• Elements of advertising recall• Hygiene check on medium

Research conducted so far:• More than 65 Campaign Evaluation studies• OOH Metrics• Residential Research• CSD Research

April 19, 2023

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KEY POINTS OF RESEARCH

According to the researches there is 87% average visibility for screens across our locations

On an average 81% of the respondents are able to recall any advertising that they see on our screens.

According to the researches there is 67% average recall for the client specific advertisements

April 19, 2023

www.oohindia.com

OOH METRICS

• India’s first ever large scale digital Out-of-Home TV research

• OOH Metrics – the only Metrics available in Outdoor Audio Visual space as of now

• Conducted by OOH Media in association with Nielsen.

• Conducted on a sample size of 14,574 individuals across 6 cities– Mumbai – Delhi NCR – Bengaluru – Chennai – Pune– Hyderabad

• OOH Metrics was conducted to understand the Demographic profile of the people and the audience behaviour.

April 19, 2023

www.oohindia.com

OOH METRICS - SUMMARY

Cumulative Weekly  Traffic Count of OOH Network in Mumbai, Delhi NCR Bengaluru, & Pune is - 54.6 Lakhs

60% plus of  the audience across these 6 cities visiting OOH network are SEC A

70% of people, aged 20-34, are most likely to come across the OOH network.

70% male audience in OOH networks across cities

Across surveyed markets, more then 60% audience are graduate +

Across all cities, the average MHI of the OOH network audience is INR 20,000+

Over 70% recall OOH screens in all surveyed markets.

90% of the above 70% audience recalled any ad being played on OOH TV screens.

April 19, 2023

www.oohindia.com

OUR CLIENTS

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Finance :

OUR AVERTISERS

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FMCG :

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Media & Entertainment :

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Auto & Lubes :

Tele Communication :

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Apparels:

Travel & Tourism :

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HOME & Real Estate :

Consumer Durables :

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Retail

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Brand Extensions :

IT :

Healthcare & Pharma

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Others:

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OUR PARTNERS

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