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Future Of TV & Digital Media 21st May 2013 Tan Tong Hai
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business Models
Paid
Ad-Funded
Pirated
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business Models
Paid
Ad-Funded
Pirated
Paid Multi-Platform Content Providers Deliver Best-in-class Quality & Features
Multi-Screen Capabilities Premium Quality Video & Sound
HD…to 4K TV
Enhanced Digital Media Experiences
Digital TV Guide
2nd Screen Apps, Social TV
In-house Viewing/Networking Features
Advance Analytics Drive Improved Programming & Content Valuation
Devices
Content Valuation
Improved Programming
Viewership Analytics
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business Models
Paid
Ad-Funded
Pirated
Ad-Funded Content Providers
Ad-Funded Content
Providers
Free-to-Cable
Free-to-Air
Free-to-World
Free-to-World Players’ Strength In User Generated Content & Social Media Drives Online Viewership & Analytics
YouTube.com accounted for more than 99% of all videos viewed on Google property. *Source: http://www.newmediatrendwatch.com
Trend of Free-to-World Players Moving Towards Localization & Chargeable Content
Localized YouTube sites
YouTube premium content channels by subscription announced in May’13
Paid & Ad-Funded Models Converging
Paid Content Model
Ad-Funded Content Model
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business Models
Paid
Ad-Funded
Pirated
No Future For TV With Piracy
Fight Against Pirated Content Requires Industry Collaboration, Govt Regulations & Education
Future Of TV Depends On Understanding Consumption Patterns
Are You Watching TV or Is the TV Watching
YOU?
THANK YOU