Trust the word Ahmedabad | Tuesday | August 23, 2011Price: Rs. 2.00 No. of Pages: 16

www.cu2020.com Vol. 1, Issue: 10

INSIDE STORIES

3

5Mizaz-e-Amdavad:You,me and Corrupiton

8

11

15

‘BRAND POWER’It’s all in the name

Antarprerna:Enterpreneur of the week

Rhythm Divine:Inter-college

auditions

Career Detour:Face to face with Naturopathy

Taking you places:Mighty ‘Girnar’ and God’s own ‘Munnar’

‘What’s in a name!’ before quoting this, Shakespeare probably didn’t realise the

power of certain names that can not only create leader-ship and monopoly but can also create history. While the mediocre brands race to tape the current markets, certain lifetime brands create markets for them. They do it so well that gradually they become synonymous to the product themselves. When was the last you looked for an adhesive bandage at the chemist shop? Inevitably, you may have asked for a ‘BAND-AID®’ and you did not mind even if it carried a

Dettol or a

Hansaplast tag on it. Cer-tain brands like ‘BAND-AID®’ become so strong that they invite the ‘me-too’ brands to leverage on their hard work. But such issues are

too miniscule in com-parison to the magnitude of such brands. At this, Career Edge brings to you brands that emitted and are continuing emitting the real BRAND POWER – BAND-AID® , XEROX®, and BISLERI.

BAND-AID® In a world full of cuts, scrapes, blisters and bruises it seems hard to imagine life without those little adhe-sive bandages. Of course, there have always been cuts and scrapes, but there haven’t always been adhesive bandages. This fact was pain-fully clear to a young house-wife −Josephine Dickson.

Back in 1920, this newly-wed was living in New

B r u n s -

wick, New Jersey, with her hus- band Earle,

and though m a r r i e d life agreed

with her, housekeeping

did not. Not that she didn’t try.

When Ear-le came h o m e from his

job as a cotton buy-

er a t J o h n - son & Johnson, Josephine would always have

dinner on the table.

Unfortunately, she’d also have several cuts or burns on her fi ngers. Without an adhesive bandage, Josephine had no easy way of bandaging her own cuts. Earle had to cut pieces of adhesive tape and cotton gauze and make a bandage for each wound. This happened day after day and, day after day Jo-sephine needed more bandag-es. They were in a real bind.Finally, after several weeks of kitchen accidents, Earle hit upon an idea (Luckily for

John-son & John-

son, his idea was not to go out and hire a cook.) No, Earle sat down and prepared some

ready-made bandages by plac-ing squares of cotton gauze at intervals along an adhe-sive strip and covering them with crinoline. Now all Jose-phine had to do was cut off a length of the strip and wrap it over her cut. In a way, it was a mother who was respon-sible for the invention of the BAND-AID® Brand Adhesive Bandage.(Researched and Compiled by Anup Banerjee & Ruchika Kedia)...Continued to Page 4

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Ahmedabad | Tuesday | August 23, 2011

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What’s neW??

‘Right to Protest’ - Amdavadis’ voice out“I agree that the right to protest should be included as one of the fundamental rights of a citizen but what Anna Hazare is doing are not ‘protests’ but complete violation of the constitu-tion. He is hijacking the parliament and the people

in power. If he thinks he is resorting to Gandhian meth-ods then he is completely mistaken because Gandhiji MADE the constitution but Anna is, in fact, AGAINST the constitution. I am, for the cause; not for the means.”

-ABHISHIKT CHAUHAN, Student of Public Administration

“A reasonably restricted protest should be included as a fundamental right to maintain stability in the country. The Anna Hazare revolution is the biggest re-bellion since independence and this is the best way to tell the politicians and all

the corrupt people out there that we refuse to take anything lying down. I feel that THIS is what the youth was waiting for as we were just silent specta-tors until now. We needed someone to take the lead and show us a way towards doing what is to be done.”

-AESHA PATEL, Student of Law

“It is a utopian thought that the Lokpal Bill will eradicate the age old cor-ruption problem in a jiffy. The bill aims to keep a check on the government but then who said that the private sectors are not cor-rupt and even if the bill gets

accepted, amendments can always be made later. Anna Hazare is supporting a good cause but he can-not blackmail the government like this. And if that’s the scenario, then a fundamental right to protest will only be misused by the common man tomorrow.”

-BHAVNA PARMAR, Student of Development Communication

“60-70% of the people pro-testing are not even aware of what they are protest-ing against. The right to protest should be made a fundamental right other-wise the freedom of speech is completely useless. But

there is a way of putting things across and Anna Hazare is actually grabbing the reins of law and con-stitution in his hands. The same could have been dealt in a much more mature and civilized manner.”

-JAINEE SHAH, Student of CA

“Blackmailing the govern-ment to give up one’s life and torturing them men-tally is a form of violence in itself. An RTI activist was recently killed. What is this, if not violence? Anna Haz-are can oppose whatever he wishes to but he cannot

continue taking the citizens and the politicians on a ride under the veil of non-violence. The right to pro-test should be included as a fundamental right but only when it’s exercised as non-violence in its true sense.”

-HARSHRAJSINH VAGHELA, Student of Law

(compiled by Anusha Iyer)

“The fight against corrup-tion has turned into a fight against the government. The right to protest should not be included as a fun-damental right otherwise every Tom, Dick and Harry will oppose the government leading to disorder in the

country. I support Anna because he is doing this for the masses and not for the classes. I believe that only when the entire nation joins together that a differ-ence can be made and that is why every banner, every candle march and every slogan in every city counts.”

-NACHIKET DESAI, Student of BCA

The All India Engineering/ Archi-tecture Entrance Exam (AIEEE) will go completely online from

this year, just like the Common Admis-sion Test (CAT) for IIMs.The CBSE, which conducts the national exam every year, decided to to go ahead with the move on account of the leak of a question paper last year which forced several students to take the exam again.The next AIEEE is scheduled to be held nationwide on April 29, 2012.Last year, a majority of the students opt-ed for the conventional exam since the option was allowed. The plan was to con-duct online exams for one lakh students out of the 11.5 lakh applicants, but less than 5,000 students opted for the on-line exam. In Andhra Pradesh, of the 1.5 lakh applicants, less than 100 opted for the online exam last year. This year, the CBSE has decided not to give students

the option. “This year, the CBSE is planning to con-duct online exams on a mass scale. Stu-dents are advised to acquaint themselves with the new method,” a CBSE circular

stated. An competent agency will be em-

ployed to ensure smooth conduct of the test. About 28,000 B.Tech seats and 1,000 B. Arch seats are filled annually through the AIEEE.

Students of India who have passed 10+2(Class XII) or an equivalent exam or appearing for the qualifying examina-tion are considered for the provisional admission into the degree course.If you are an aspiring engineer, and you want to appear AIEEE you have to pass your 10+2 with an aggregate of 50 % marks with Physics and Mathematics as the compulsory subjects. Students who wish to be architects are required to pass their 10+2 with an aggregate of 50 % marks with Mathematics as a compulsory sub-ject. Chemistry, Computer Science, Bio-Technology or Biology can be taken as optional subject. Foreign nationals or In-dian nationals living abroad can also ap-ply for AIEEE and get admission through Educational Consultants India Ltd into centrally funded institutions.

Eligibility for AIEEE

Nationwide BE exam goes online

AIEEE - The All India Engineering En-trance Examination (AIEEE), is an ex-amination organized by the Central Board of Secondary Education (CBSE) in India. Introduced in the year 2002, this national level competitive test is for admission to various under-graduate engineering and architecture courses in institutes accepting the AIEEE score, including 5 Indian Institute of Informa-

tion Technology (IIITs) and 30 National Institutes of Technology (NITs). The examination is generally held on the last Sunday of April and results are an-nounced in the last week of May or the first week of June. Candidates are ranked on an all-India basis and state basis. Thus, they have an All India Rank (AIR) and a State Rank (SR).

What is AIEEE?

Vox-Populi

Career Edge Network

The Career edge

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Ahmedabad | Tuesday | August 23, 2011

3

antar prerna

Editor’s note Dear Readers,No matter what is the result of the struggles we all do, we need to keep concentrating on the quality of efforts done every day. The way it is said “ Rome was not built in a day”, we should always consider the fact that every deed performed has a definite result with its due course of time. So I would request my dear readers to keep doing efforts in their own way for a bright & enlighten future of upcoming generation. Praying God, helping needy, educating children & per-forming small deeds to make our nation rise by all means. Let’s all take a pledge to develop the economy to an extend wherein a Rupee coin stands for 50 dollars.

- Regards, K. Vivek

Falgunni Sachdev CEN

IWillStudy.com is an initiative to bridge gap between academics and industry by providing quality

education in higher education society of India. It believes in providing expo-sure and promoting awareness among students of Tier II and III cities in In-dia where they connect students with industry professionals and show them the reality of industry and professional demands.The same is done by organiz-ing multiple seminars, workshops, tech-nical sessions and training programs in colleges as well as on city levels.

Why iwillstudy.com?

During my first job I realized that the world is completely different from what I had ever studied in my college life and

academics and realities of the industry are on two entirely different planes. Syl-labi of the colleges are not at par with the advancement of industry practices and it’s important that students get ex-posure to this early in life. I had started providing help and support to my ju-niors in my college days by sharing with them latest trends of the industry. This was the original idea of iWillStudy.com where we believe in providing aware-ness to the students.

Message:

One should believe in oneself and should not depend on someone who will mentor or guide all throughout his/her life. A major part of young popula-tion today is becoming more dependent

and is getting quite influenced with dif-ferent thoughts and beliefs. Rather, a good survey and introspection should be done and then a decision should be taken.

Success Sutra:

1) The first and very important princi-ple of a startup is to keep it alive. I met many people during the journey, worked with many and left many behind. People do come and pass by whenever you are leading a startup. But one should do ev-ery possible thing to keep the baby alive. I still work 18 hours a day to lead it on to a pace and strive through in the right direction.

2) The second principle is to make people. A company is all about people, and you have to take risk in believing in them. An entrepreneur should keep on meeting new people on daily basis. In the first 6 months I had hired 2 people, and had few consultants too. In an year, I was working with four full timers and three part timers. Now, we are a team of eight full timers and many partners and consultants.

3)The third principle is to be well aware of legal concerns and financials. You should know how to plan things on excel sheets. Though things run on as-sumptions and intuitions many a times, but excel sheets are always the back-bone. Also, remember that there is no need of having a business plan before starting a startup. What you need to start is a vis-iting card, a pamphlet of your offerings and formals.

SWOT Analysis Strengths:

Our network in industry with colleg-es and students is the main asset, with more than 35 colleges and more than 2,500 students as part of it, in last one and half years. On the service end, our strength lies in building knowl-edge- intensive content delivered via our various offerings. Both these strengths add up to keep our reputa-tion very strong in the market.

Weaknesses: Our customers – the colleges and students, are still living in a different traditional era and it is a challenge to educate them and fill the demand-supply gap. Also, our biggest con-straint is there in terms of resources and finances.

Opportunities:The target market size is growing exponentially and now there is also a transformation taking place in the mindset of people who are account-able for running the education busi-nesses. There is a well-defined mar-ket, and our offerings event business, web-portal, training academy and campus-placement activities are in place to sustain and serve the purpose for reaching the objectives.

Threats: There is a great hunch that a bigger player may enter in the market with huge bank accounts, and so we are building our assets on many levels to keep a check on the same.

“The first and very important principle of a start up is to keep it alive”

About Him • Founder & CEO at iWillStudy.com• Domain Consultant (Education) at Safew Technology Labs Pvt. Ltd.

Past• Deputy Manager Technology – Maps Development (BIG Maps) at Reliance Big Entertainment• Project Manager at Mobiance Technology• Database Architect – Consultant at DeusCo Technologies

Education• Saurashtra University• Kendriya Vidyalaya• Research Assistant at IIT Bombay • Project Trainee at Powai Labs Pvt Ltd

To succeed in business, to reach the top, an individual must

know all it is possible to know about that business.”

- J. Paul Getty

(an American industrialist, former oil tycoon, and once the richest man in America)

Have a query? Aspiring to start your own business but start up questions worry-ing you? Want to ask questions to an enterpreneur, we will be your medium....shoot your mails at - editorial.thecareeredge@gmail.com

Enterpreneur quote of the week

Ritesh Ambastha, CEO & Founder

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Ahmedabad | Tuesday | August 23, 2011

4

Brand story

Names Matter

Kerosene and PetrolKerosene, the word was registered as a trademark by Abraham Gesner in 1854, and for several years, only the North American Gas Light Company and the Downer Company (to which Gesner had granted the right) were allowed to call their lamp oil “Kerosene”. It even-tually became a genericized trademark. Similarly, the word ‘petrol’ came into existence in early 1892. Carless-Capel & Leonard, a German wholesaler, was the first company to register ‘petrol’ as a trade name.

AspirinStill a Bayer trademark name for acetyl-salicylic acid in about 80 countries, in-cluding Canada and many countries in Europe, but declared generic in the U.S.

CellophaneStill a registered trademark of Innovia Films Ltd in Europe and many other jurisdictions. Originally a trademark of DuPont.

Dry iceTrademarked by the Dry Ice Corpora-tion of America in 1925.

EscalatorOriginally a trademark of Otis Elevator Company.

Thermos Originally a Thermos GmbH trademark name for a vacuum flask; declared generic in the U.S. in 1963.

Evolution of Brand Names

Brand Utility Owner UsageVelcro Hook-and-loop fastener Velcro company Used as generic, but still trademarked. Often used as a verb.

Walkman Personal stereo Sony Corporation Was often used generically for any portable stereo player, and in 2002 an Austrian court ruled that it had passed into common usage, but still a legally recognized trademark

Tupperware Plastic storage contain-

ers for food

Earl Tupper preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946.

Sellotape Clear adhesive tape

(UK)

Sellotape Company, owned by Henkel Consumer Adhesives

Often used generically as a verb and noun. Appears in dictionar-ies as both generic and trademarked

Photoshop Photo manipulation Adobe Systems Commonly used as a verb to generically describe digital ma-nipulation or compositing of photographs

Jeep Compact sport utility

vehicle

Chrysler Chrysler recently used “trademark awareness” advertisements to prevent the brand from becoming a generic noun or verb, including such statements as They invented ‘SUV’ because they can’t call them Jeep

iPod portable media player Apple Inc. Used as a generic term for digital audio/MP3 player.

Google Search engine Google Commonly used as a verb, i.e. using an internet search engine.

Vaseline Petroleum jelly, petro-latum

Unilever Often used by consumers as if it were generic in the U.S. and Canada, but still a legally recognized trademark.

Career Edge Network

It doesn’t matter what your career is, sooner or later you are going to be responsible for giving presenta-

tions. If you are moving up the ladder in your profession, at some point, you will be managing a team, giving project up-dates, speaking before a management meeting, training clients or colleagues, or giving any number of other business pre-sentations. By planning thoroughly and thoughtfully, you can take much of the anxiety out of giving business presenta-tions and have a powerful impact on your listeners.In order to plan an effective presentation, you must first address:•Who is the audience? •What is the purpose? •What is the message? •Who is the Audience?It is as difficult to satisfy the unknown ex-

pectations of an audience, as it is to hit an unseen target. It can be done, but it is a chancy way to seek success. Part of the process of preparation is the research that gathers the following information about the audience.•Knowledge: “Is the audience better in-formed than I am?” Never face an audi-ence unprepared, but also never fall into the trap of assuming listener’s ignorance and talking down to them. • E x p e r t i s e : The audience’s skill level is also important because that may determine the position on the issue that you want to take. •Experience: This consideration asks not only how much experience the audience has but at what level and in what environ-ment. •Bias: If you can identify your audience’s

biases, you can ascertain where they are starting from and avoid some key presen-tation pitfalls.•What is the Purpose?There are only a few purposes for a pre-sentation. The following are the most ac-cepted ones:•Inform: One logical purpose for com-municating is to present information for the enlightenment of listeners. This for-

mat focuses on clarity and understanding. •Convince or Impress: A speaker often has the job

of convincing or impressing on others the importance of something. I need to be im-pressed with the value or importance of something before I will ever be convinced to do anything differently than I am doing right now. •Persuade to Action: Once convinced that something is true or has value, I may

be persuaded to take a specific action. Convincing usually precedes persuad-ing. As a leader today, it is important to be effective in motivating others to take action. •Entertain: In one sense, every presenta-tion should entertain. For the audience to be in a favorable frame of mind and for them to be open to being convinced, en-lightened, or motivated, they need to be entertained. In the broadest sense, to en-tertain an audience is to make them glad they were there and glad that you were the presenter.•What is the Message?It hardly seems necessary to address the importance of having a message, but unfortunately sometimes presenta-tions seem to lack a clear message. Know what your message is and keep it in mind throughout the preparation so that the presentation stays on track.

Making an effective ppt

....Continued from Page 1XEROX

“10-22-38 ASTORIA”These words mark the time and place of an auspicious event. It is the text of the first xero-graphic image ever fashioned. It was created in a makeshift laboratory in Queens, NY. by a patent attorney named Ches-ter Carlson, who believed that the world was ready for an eas-ier and less costly way to make copies Carlson was proved right only after a discouraging ten-year search for a company that would develop his inven-tion into a useful product. It

was the Haloid Company, a small photo-paper maker in Rochester, N.Y, which took on the challenge and the promise of xerography and thus be-came, in a breathtakingly short time, the giant multinational company now known to the world as Xerox Corporation.

BISLERIBisleri was originally an Ital-ian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was intro-duced in Mumbai in glass bot-tles in two varieties – bubbly & still, in 1965. Parle bought over Bisleri (India) Ltd. in

1969 and started bottling wa-ter in glass bottles under the brand name ‘Bisleri’. Later Par-le switched over to PVC non-returnable bottles & finally advanced to PET containers. In 1995, Ramesh J. Chauhan started expanding Bisleri op-erations. In 2003 Bisleri an-nounced its venture to Europe.After that Ramesh J. Chauhan sold his stake to Wakharikar & Sons,but all operations are un-der Ramesh J.Chauhan.The brand name Bisleri is so popular in India that it is used as generic name for bottled water. This is a classic example when elements of one brand

are treated general to the seg-ment. To elaborate, these days every packaged water bottle has blue colour label on them. This became so critical an is-sue that bisleri changed its colour to ocean green with a new look and feel as a point of differentiation. These are just few out of the list of brands that have rede-fine many orthodox market-ing philosophy. It takes ages for some brands to register in the customer mind space but some stick them self so well that they become revolution in themselves.

Bheja Fry

The Career edge

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Ahmedabad | Tuesday | August 23, 2011mizaz-e-AhmEdAbAd

5

Must visit chill zoneShambhu’s

Dannys coffee barRambhai kitli

University RoadNID

CEPTKK - AMA kitli

Grand Bhagwati ke baad

Gayatri Vaidya CEN

Traffic jam is a well accepted rou-tine for Amdavadis. We have ac-cepted bumper to bumper traffic

jams and screeches of short brakes un-complainingly.

16th August was no different a day for me. Caught in breathing the car ex-hausts, it took me around 40 odd min-utes to reach to Blind Men’s Associa-tion from PRL Dispensary! Like a good civilian, I kept following the car ahead of me, GJ- 1- KJ- 2980 to avoid further congestion. When we reached close to IIM, the person in the car ahead, got out in a jolt. An average Gujarati male in his mid 40s who can easily get merged in the crowd, was an awakened citizen. With a rush he reached the other side of the road, where vehicles were flocking themselves in the wrong lane, affecting the traffic flow on the other side. This, Mr. 2980, parked himself close to the bonnet of the first car in the wrong lane and insisted that the cars be sent back! He stood there till the drivers reversed

the cars. I saw a real INDIAN that day! But, he had no candle in his hand, no placard! He wasn’t rallying nor had he joined the group ‘Let us manage traf-fic’ on social networks. He was a com-mon man who had learnt not to accept a wrong.

On a macro perspective, what we need is a protest sans hollers. Conquering the devil within is the first step to any protest! It makes much sense to me to be proactive in my day to day life than on one fine day, blocking the roads and closing down the institutes!

I wonder how many of us have led cor-r u p t i o n

free lives! Not only returning a favour for bunch of green bucks, but accepting unearned applause is also corruption. If we join a crowd without a clean con-science, we are nothing but the patients of dissociative identity disorder.

Corruption is like a lump of mud. It has no limbs to walk through the system. It has been bartered, by politicians, offi-cials and common people like us! I am also a victim of the cor- r u p t G o v e r n m e n t s , like all of y o u , all

these years of my life. But unfortunately, the corrupt Government also reflects on the majority of Corrupt Indians who have crowned them to corrupt the sys-tem further. These corrupt Indians in-clude me and you, at different times!

For the cause of curbing corruption, I fully support Team Anna and their initiative. They have forced Indians to pause and ponder over this grave issue. However, I am afraid that an absolutely powerful Lokpal may rather force us to deal with keeping him clean than ensur-ing a corruption free system.

I strongly believe that along with legis-lating stringent laws, we need to change the mindsets. The day, as an individual we learn to withstand and/or refrain from greed and temptation, conjugation of which leads to the birth of corrup-tion, we will probably have a free society in true sense.

Let us FIGHT CORRUPTION!!(Columnist is a Researcher & a photographer

by passion)

Y - Trendz

You, me and Corruption

Kirti Anand CEN

Hanging out is cool, fun and a part of your ba-sics, Career Edge un-

ravels the mystery behind chill-ing out and why is it a rage.....Sample this, the last bell of your lecture rang and you have a truckload of assignments to complete, still you message your friend asking.... “Dude where to?”. Hanging out or simply chilling out has become an inte-gral part of one’s life. Not only collegians but corporate profes-sionals are equally seen hanging out with their daily cuppa on a busy day. So what makes hang-ing out so popular, is it the back-biting or bitching about the boss /colleague /friends, or simply reviving your spirit? Ask Ritika Sahani, a corporate profession-

al, “For us kitlis are like breath-ing spots, where we meet and

discuss everything under the sun here, its like a part of rou-tine now”. Apnu Amdavad boasts of a va-riety of hangout zones....from kitlis to joints where maska

buns maggi, vada pav, cold coffee are served. These are places for youngsters to meet

and greet each other. Shalin Pandya, a third year law stu-dent says, “My favourite hang out zone is University kitli, where we friends meet daily for 2-3 hours. It is like our ritual.” For some however, such places seem a great place for market-ing, Abhishek Pathak who is a sales manager, feels “Such plac-es help us interact and de-stress after a long day, they also serve as a great meeting spot.” Cuppa lovers still swear their visit as de-stressing, Krinali Bhatt, a BPO executive puts up, “A strong cup of chai makes your day, be it early morning or late evening, just sipping that tea with your friends makes you

happy.” Idea- sharing at such hang out places is a new rage, many new people meet at such hangout zones and share their views. Dhruti Shah, a B.Com student who has organised such meets says, “We friends decide on a common topic and then in-vite friends from other colleges to share their opinions, these hang out zones provide a great platform.” Well, if you are still sitting and wondering what to do.....go and hang out!

Where art thou, Dude?

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Ahmedabad | Tuesday | August 23, 2011

Grab it!!!• Quick and apt response to mails• Keep a handkerchief handy• Always carry a pen• Carry cash when at team outings- you never know!!!• Ensure you wear tidy and decent cloths• Always be ready to help• Punctuality is the key

Corp GyAAN

Anup banerjee CEN

“So, what are your habits?”- A clichéd question in corporate interview. Most youngsters take it as lightly as possible. But it’s not your habits he is interested in it’s your personality that he is inquiring about. Now the question is in the midst of certificates, degrees, knowledge… how does it matter if I bluff over my habits? It does, matter, purely because your habits will flaunt themselves even without your notice.

Some very usual behaviors, too miniscule to notice, catch eyes before anything else. How many times have you noticed someone clean his spectacles with his shirt or wipe his wet face on his sleeves or bite a corner of her nail as if nail trimmer is the most expensive investment to make? Quiet often isn’t it? These once in a while gestures turn into habits and if not nipped in the butt they can become your personality. In other words, your habits, in long-run, define you.

One dilemma with habits is that you don’t adapt them. You know about them only once they are a part of you and are evident enough to be noticed. And in bitter cases, they come to your knowledge

when someone else notices them or when you pay a great deal for it. Moreover, when we say habit we tend to connote them with negative behaviors. Good habits are very much a part of us and we need to consciously work upon them.

It is important to develop good habits that spread a positive vibe in the work culture. Ready to take challenges, acknowledging and quick response to mails, clean desk, neat and tidy

dressing sence and many such habits define ones corporate image.

In corporate life

your major time is spent with your team which gradually becomes a second family. One needs to appreciate that every human is more or less

judgmental. So you need to be consciously aware of your

actions as they give cues to everyone

around. For instance in many corporate smokers are looked upon as people who will continuously take breaks and as a result hamper the efficiency of the team. This need not be true, but is a strong perception. One need not change every habit for the sake of corporate life but surely needs to be conscious about them.

Your habits also define your inter-personal relations with peers in the organization. And in case you serve the customers directly, your habits can also define your existence in the company. So next time you are on a client visit, make sure to carry your handkerchief along with, let your cuff be neat on the wrist.

These habits are hard to change and won’t leave you so easily. But the best way to tackle them is by jotting down all your habits and then continuously ensures that you realize when you repeat which. Might sound stupid at the first glance but in long run you will appreciate that only you can help yourself grow a better personality.

Thus these small things make a huge difference to your corporate life, so take care.

Kamal Kapoor CEN

Corruption is again at the centre stage of our national life.The debate is centred around corruption in

government. But is that the only form of corruption? Many corporate bigwigs have given support to the movement against corruption in public life. Does that mean that the corporate India is absolutely clean?

Shailesh: Hi Rohan! Where are you going in such a hurry? What’s up, buddy?Rohan: I am going to attend a public meeting in support of Anna’s movement for a Jan Lokpal. It is high time that we teach these corrupt politicians and public servants a lesson.Shailesh: I agree that we must put up a united front against corruption. But we must be wary of all forms of corruption and not just against the corruption by politicians and public servants.Rohan: What do you mean? These parasites loot public money, take bribes and make merry at the cost of poor and powerless. Who else indulges in such shameless behaviour?

Shailesh: It is true that corruption in government is rampant and serious but many private companies too are hot beds of corruption.Rohan: You are surely pulling my leg!Shailesh: No Rohan, I am dead serious. If you think carefully, bribery is just one form of corruption. Although there

are many definitions of corruption but one simple definition is “an act by which ‘insiders’ profit at the expense of ‘outsiders’. In many companies those in position of power abuse the power for personal gains the same way the politicians and others enrich themselves.

Rohan: Who are the ‘insiders’ and ‘outsiders’ in a company?Shailesh: The managers are the insiders and the shareholders are the outsiders. They have better knoweldge about the affairs of the company are also in a position to take decisions about the company. In an ideal world they should take decisions for benefit of the owners (shareholders) of the company and not for their own benefit. But many a times they take decisions to enrich themselves at the cost of ordinary shareholders. This is called the ‘Principal-Agent Problem’: shareholders are the ‘principals’ and managers are the ‘agents’. Rohan: But how can they enrich themselves at the cost of shareholders?Shailesh: They can do this in many ways. For starters, they may buy raw material at higher than fair prices and take a cut from the vendors. The shareholders as a whole bear the loss but the managers gain. Then the managers may give themselves higher than fair salaries and bonuses. In many cases the promoters of the company occupy key management positions. They may employ their near and dear ones at unreasonable salaries. They may incur wasteful expenditure like buying

company planes to fly the top executives. The shareholders foot the bill while the managers fly high.Rohan: But why don’t the shareholders stop them?Shailesh: For one many shareholders don’t have intimate knowledge of workings of a company. Then most shareholders have so small ownership that they find it difficult to make themselves heard. Their strongest safeguard is the ‘Board of Directors’ which is expected to keep a watch on the management. But many a times managers hoodwink the directors to push through their personal agenda. Rohan: So there is no difference between the plight of common citizens and small shareholders?Shailesh: There is a difference: if shareholders feel that the management is not honest they can sell their share and quit the company. The ordinary citizens don’t have the luxury of quitting the country!

(The columnist is a visiting faculty of finance in a leading college of Ahmedabad)

Corporuption - under the corporate table

When your habits scream!!

6

Crap it!!!• Never gossip• Never abuse• Never shout• No name calling• Don’t discuss personal Life over a certain extent• It’s not a picnic place for your family• Don’t overdo make-up (your beauty lies in your work)

The Career edge

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Ahmedabad | Tuesday | August 23, 2011third eye

7

madhu menon CEN

It was an interesting co-incidence that within days of the disappear-ance of our old trusted 4-anna, a

single fragile Anna could put the hardly governing Central Government on their knees and this fragile old Anna became stronger than Rajnikant. You know now that it was Anna who decided when to

come out of the jail and not the police. The last week proved the saying - “histo-ry repeats” and taught us that whenever history repeats it was always with more strength, especially when the people in power fail or refuse to learn from the history. When Anna refused to get out of the jail the people refused to get off the roads, reminding us of the forgotten history of our independence movement lead by another non-violent, fragile, scantily dressed fakir, the Mahatma. The only smiling faces in the whole country, it seems were of the candle, topi and fl ag makers, again it’s a good thing that hap-pened because making of these articles still remain a cottage industry in India.It was on 16th August around 4 pm that I got an sms from a not-so-young friend requesting me to be part of the candle light vigil and march at Vastrapur lake. Being one of the “children of the six-ties” I quickly called off all the meetings and reached Vastrapur Lake - now fall-

ing into a happening place of Western Ahmedabad and a gathering place for the open space craving middle class. A pleasant surprise was waiting for me there. Instead of my expectation of a “mammoth” crowd of familiar and known group of some hundred people, there was actually a big crowd of a thou-sand people, and most of them were refreshingly new and young. It was a pleasant surprise because barring the

Anti-reservation movement I never had a chance to see people coming out on streets in Ahmedabad for a cause. My experience of more than two decades of walking with the masters of the civic society has made me realise that Amda-vadis weren’t available for street demon-strations. Let me tell you with frankness that what happened in 2002 was not a demonstration of solidarity, nor a com-ing out on the street for a cause, it was actually a demonstration of our weak-ness and cowardliness. Surprise came again the next morning with another sms inviting me to join another rally, of course with a burning candle in hand at the new happening Vastarpur lake. This time I was very sure of having a shrunken crowd, but surprises refused to keep away from me; there were again a 1000 plus crowd and most of them were the members of the Great Indian Rat race......well done B-RATS.

All B-rats run towards Anna

When your parents hate the one you love!!

Career Edge Network

Love they say...happens! and it will probably happen to you at least once in your life that you

will fall for somebody that your par-ents don’t like. Sometimes their dis-approval will be valid, other times it will be irrational, but no matter what it will be hard for you to deal with. However there are some questions that you need to ask yourself like - What do you do when your par-ents can’t stand the person you’re dating? Why are you dating this person? Are you crazy in love or loving driv-ing your parents crazy? You need to take an honest look at your romantic motivations and the reasons for your parents’ objections. If you are motivated by rebellion the simplest and right thing to do is end the relation-ship. Still if you are confused we help you out with fi nding the right path.....

Examining Your Parents’ ObjectionsSometimes you have to fi ght for love. If your parents don’t like the person you love you will defi nitely have a fi ght on your hands. It is important for you to understand where your parents are coming from and why they disap-prove of the relationship. When you know why they object to your relation-ship you will be better able to reason with them and stand up for your love. It is up to you to look at the whole situ-ation and see if your parents are see-ing something you aren’t or if they are acting from a place of ignorance.

When Your Parents Are WrongParents are not always right. Objec-tions based on racism, classism, reli-gious bias or homophobia are not ac-ceptable. While your parents may have the best of intentions with these types

of objections you need to hold your ground and not give in to their bigotry. Your parents are likely objecting because they fear for you. They are probably wor-ried about how the world will react to your relationship. Being in an unconven-tional relationship can be diffi cult. The world can be a cruel place. Your parents are probably worried about seeing you struggle. Their reaction is wrong but it is based on their love for you and their desire to see you get the best out of life. Sometimes parents cling to outdated social attitudes. They hold on to ideas that are not shared by your generation. If this is the case, if your parents are trying to get you to conform to their biases, you need to stand your ground. You need to tell them that in this situ-ation you will never see things their way. Suggest that in this case you should agree to disagree. They probably won’t like this but they don’t have to. Objec-tions based on bigotry are wrong even when they come from your parents.

When Your Par-ents Are RightWhen you are in love you may be blind to your partner’s fl aws. Your parents aren’t

so easily fooled. They can often see things in your relationship that you are unwilling or unable to see. They love you and want what is best for you and seeing you in a bad relationship is hard. Of course they will disapprove! When your parents see something in your relationship that they don’t like you need to listen to what they have to say. You may not agree with them after you hear their point of view but it is important that you hear them out. If your parents have heard bad things about your partner, if they have seen behaviors they don’t like or if they are worried that you are being hurt, they are going to object to your relationship. You need to try to listen to them without getting defensive. They may be right. If you have started doing harmful things because of your partner, like alcohol or drugs, your parents have a valid con-cern. Your parents have a right to speak up if your grades are dropping, if you’re losing friends or if you have stopped doing the things you used to love to do. Listen to them. It is not healthy for any relationship to consume your life. Your parents may be able to see that this is happening when you can not.

In the previous edition of ‘The Career Edge’, the photo printed was that of Principal of Narayan Guru School while we mis-printed it as SGVP school. Also in the “Do you know” section, the fi rst question was quoted incorrectly, it should have been - If

the Republic Day Parade starts from Rashtrapati Bhavan, where does it end? We regret the errors!

Soul Chutney

www.cu2020.com

Ahmedabad | Tuesday | August 23, 2011

8

event

Career Edge Network

Gen Y got to display their abundant talent when Rhythm Divine an inter-

college singing/dancing/ instrumental competition auditions kick-started at Gulmohar Park. Organised by Golden Premier Events and Media Company, many collegians participated in this grand hunt for talents. The auditions were held on August 19-20 and a

m e g a success was followed.

The singing contestants were judged by famous singer

Bhumit Shah. Two days of auditioning at Rhythm Divine witnessed some of the best talents in Ahmedabad. Both a mix of latest and old hits were sung by the participants. Contestants mesmerized the judge by singing Yaro Dosti Badi hi……

who felt that Amdavadis have real talent be it singing or performing. An interesting mix of talent was seen, with some

confident and some first-timers who performed on stage. The band forced people to sway

to their tunes. T h e contestants who made it

through the first

r o u n d w e r e

awarded with certificates.

The green room was seen with talents practising their moves for the last time before

making it big. A lot of anxiety was seen admits the excitement. Dance Judge Mr. Taral Shah from Spin Academy was amazed by

t h e moves and grooves of these

participants. T h e auditioneers w e r e called one by one to showcase their talent. The D J made sure that h e gave the best mix for t h e music.

M a n y students who

came to cheer their best friends who were

performing were happy that such a competition was happening in

Ahmedabad. A young enthusiast who cleared the first round said, “I am so grateful to Rhythm Divine, it gave me

a platform that I was w a i t i n g for, I will now be s t a r t i n g

my preparation for w i n n i n g this competition.”

A road s h o w will be organised which will go to as

many as

43 colleges across

Ahmedabad and Gandhinagar to

create buzz about this competition on Tuesday,

Wednesday and Thursday. With so much talent galore,

the result is a second audition to be held on August 26.

So keep watching this space for more!

RHYTHM DIVINE - Auditions

The Career edge

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Ahmedabad | Tuesday | August 23, 2011

9

event

A u d i t i o n s

www.cu2020.com

Ahmedabad | Tuesday | August 23, 2011Cross seCtion

10

Aarakshan is a great movie, with refreshing seriousness, con-vincing characterization, and

enough material for provoking your thoughts. And definitely it does not hurt the sentiments of the ‘backward castes’ as our politicians made it out to be. One more example that our lead-ers do not see good movies and they seldom read good books, but would be there to shout at full throttle to ban anything that is controversial – read, beyond their comprehension.

The film discusses two issues ‘the good and bad affects of Reservation’ and ‘Commercialization of Educa-tion’. Handling two such serious issues through a medium that is considered to be for entertainment has diluted the essence of the film. As any good meaning film, Aarakshan also ends with good v/s bad and with the obvious victory of the good and in the process making the issue of Aarakshan out of focus. AB is the right and perfect choice as Prabhakar Anand. To play against the towering character of Prabhakar Anand epitomized by the legendary AB, Manoj Bajpayee as Mithilesh must have struggled a lot but in the end MB proves that he is of good mettle. If you are an AB fan, you would love this

movie just because he has done the best by presence, voice and not act-ing. Saif (Ali Khan) tried hard to prove that he is an actor; luckily he has been given a lot space to prove that he is good raw material in the safe hands of Prakash Jha. And thankfully, Deepika Padukone got a real chance to climb on the roof and shout that she is an actor and can do justice to a character. In the entire film she kept her cool and lived as the character. High time that people who matter in the industry recognize her as an actress instead of projecting her as a sex symbol.Our 17 years old son was very happy with the tone of the film for the first 30 minutes. It had him laughing and enjoying. But after 30 minutes he was out of sync, he kept asking about the turn around, forcing us to give him a session on ‘Reservation’ – right from the days of Manu, who preached “cha-tur varna – four distinct divisions of la-bour - during the intermission. Still he was not able to relate and understand the whole scenario. It was not his fault, because all his life he had never heard what caste is, what reservation is and who is and who is not eligible under the “reservation act”.Hence, our advise to all those who in-tent to see this film below the age of 25 is that, you should consult, read, discuss at least with your parents, el-der friends and teachers about the era that was dogged by the word “aarak-shan” – reservation. Otherwise you would miss the essence of the film; you would miss the efforts of Prakash Jha and Anjum Rajabali to make you aware of an India that went through turmoil and confusions in the process of development. We recommend this film to the en-tire group of youngsters, irrespective of their political stand, ideology and inclinations. But make sure that you have read the recent history of India.

Aarakshan, View without reservations Ok, we know that the topic is long

enough to make you make you go to sleep. But Chip and Dan

Heath’s “Made to Stick” is none of that: It’s a tour de force; powerful, compel-ling, and reader-friendly! You’ll be aston-ished at how many portions of this book you’ll think one of your family members, friends, coworkers (superiors and subor-dinates alike) would be well-advised to read. What makes some ideas triumph and others die an ugly death is not just a matter of curiosity; it’s actually some-thing you can use on both a personal and professional level. There comes a point when you shudder thinking about how cumbersome, boring, confused, and plain unbearable a book about “ ideas” can be, but the ingredients

that make those ideas are intutive, their combination masterful and presentation irresistable. The core idea of these suc-cessful ideas are - Simple, Unexpected, Concrete, Credible, Emotional Stories. Surely we’ve all encountered people whose stories were about as interesting and inspirational as the instructions on

a tax form, and others whose stories con-veyed ideas that excited us and fed our thought and imagination alike! There’s clearly a vast divide, and not all ideas are good. Worse yet, good ideas can crash and burn when presented in a manner that keeps them from soaring. So what’s the most important thing you need to convey and how can you communicate it concisely? How can you grab people’s at-tention, and what does it take to keep it? What kind of examples can people relate to, and why? How can you make details convincing without making them over-bearing? How can you make people care, and how can you translate that empathy into action? These are all points that “Made to Stick” presents in a manner so straightforward, interesting and convinc-ing that it’s obvious the authors have fol-lowed their own recipe to the letter. Forget books about ideas that read like the next cheap self-help knock-off or another endless obscure dissertation.This one has examples so poignant and relevant that they teach and impress in a single stroke. Take the case of James Grant, the former UNICEF director, who, instead of trying to establish the value of life-saving Oral Rehydration Therapy to leaders of developing countries with heavy scientific facts or statistics, carried with him a small packet with teaspoons of salt and sugar in it (the main ingredi-ents of ORT): He’d show this simple prop, and tell heads of State that the tiny packet costing less than a cup of tea could save hundreds of thousands of lives. How can you forget this example, and how can you not see the genius in the idea? Here’s the short version: Buy this book. Don’t borrow it, don’t browse through it-just get your own copy (because you’ll want to own it), and get it soon!

Survival Kit

Sunetra deshpande & madhu menon CEN

Director : Prakash JhaWriter : Prakash Jha, Anjum RajabaliCast : Amitabh Bachchan, Saif Ali Khan, Manoj Bajpayee, Deepika Padukone Language : Hindi Duration : 164 min.

Career Edge Network

Title: Made to Stick: Why Some Ideas Survive and Others DieAuthor: Chip Heath and Dan Heath

Thank you for your overwhelming response. We want to serve you best, and shall need your support for the same. Feel free to give us the information you want to others to know, we may print it in our next edition. Be it your story or suggestions, hate mails or favourite article, we would like to know it et all. We have tried to cover the initial background of each segment and now shall be heading to furnish the requirements according to the need & demand of our dear stu-dents. Write us at - editorial.thecareeredge@gmail.com

Dear Readers!

The Career edge

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Ahmedabad | Tuesday | August 23, 2011Career dETOUR

The Immense Scope of Hospitality Management Education

11

The boom in the tourism indus-try has resulted in the immense growth of hotel industry in India.

The hotel industry promises a bright fu-ture for anyone who wishes to take up a career in this segment. The students opting for hospitality management ca-reer courses must have an affi nity to-wards socializing and understanding the needs of the people. As hospitality falls under the service industry, the mo-tive of hospitality management courses in India is to prepare the students to face the challenges of this competitive world. As far as tourism industry in In-dia is concerned, it is attracting tourists from across the world and this defi nite-ly calls for quality hospitality.

Hospitality management is one of the most interesting career options in the contemporary job market. Career train-ing from a recognized and reputed

management institute is just an icing on the cake. These hospitality manage-ment courses make one aware of the operating-sections of the hotel indus-try like front offi ce, general operations, sales and marketing, food and beverage service keeping and catering, Training & Development to name a few. Hospi-tality management job opportunities exist both in the private and the public sectors. One can look for various open-ings available in the hotels nationally & internationally.

Most of the hotels in India offer lucra-tive pay packages to the suitable candi-dates. The jobs offered are satisfying as well as highly rewarding, yet challeng-ing. Respecting the philosophy of great leaders of this soil, C Z Patel College of Business and Management, Vallabh Vidyanagar(Popularly known as CZ-PCBM), is not merely an institute to

guide hospitality aspirants towards a prosperous career, but it is also a place to nurture budding talents and put their potentials to the best of use. It makes professionals out of them, shows them dreams of touching the sky, and then transforms the dreams into reality.

During the sojourn, CZPCBM trains as-pirants to effectively deal with the prac-tical aspects, and the vigorous energy which one needs in the service industry. We refi ne, and defi ne, the characteris-tics required to succeed in the service sector. Smart but courteous, intelligent and diligent, fi rm but pleasing - these are the hallmarks of our education stan-dards, which we groom further to en-able all aspirants to shine magnifi cently in the service industry.

Yet this is not an easy task. A condu-cive environment, with state of the art

infrastructure, a well stocked library and, above all, an enriched team of faculty - these are the integral compo-nents for building careers. CZPCBM is blessed in these regards. We put all aspirants on a well-equipped launching platform from where you need not look back. The Intuition has emerged as one of the few management colleges in the private sector in Western India which attracts students from various parts of the country. The quality of the faculty, an enviable training and placement re-cord, impeccable infrastructure consti-tute an explicit indication of our unique status. Our sincerity and past records have therefore been rightly appreciated by the various sectors of the corporate world where our students are regularly sent for training and placement.

(The writer is Mr.Subhashish Mishra , Faculty-C Z Patel College of Business and Management, V V Nagar)

Nisha motiani CEN

Naturopathy is a form of al-ternative medicine in which diseases are healed by natural

ways - changing the diet and nutritional habits of people. It has a natural and holistic healing approach for the body and mind without any drugs. Experts in this fi eld consider it ‘Not a course of treatment, but a way to live life. It’s the solution of health blunders one has done in life.’ The principle on which it works is ‘Food itself is the medicine’In addition to changing food habits, naturopaths may also heal by various drugless therapies like Acupuncture, Acupressure, Wheat-grass, Biofeed-back, Magnet therapy, yoga and exer-cises etc.

ProspectsEntry in this fi eld is easy and economi-cal. But more importantly a person has to continue reading and learning more regularly to strengthen their practice and knowledge• Any graduate can obtain a diploma or certifi cate course in this fi eld. Degree courses are also available in this fi eld.

• Naturopaths can start their own prac-tice but it is advisable that they begin by practicing under the guidance of estab-lished naturopaths.

Dr. Vardhibhai Thakkar:He is a well-known Naturopath provid-ing services in India and abroad, having his clinic at Ahmedabad and Mumbai. He has done Diploma in Naturopathy from All India Natural Life Association and Diploma in Electrical Engineering.How did it happen? I had a disease which was incurable with the help of allopathy, ayruveda, home-opathy etc. Fortunately I came in con-tact with a great naturopath Dr. Vishan Gidwani. On his advice I changed my eating habits, and my disease for which I suffered for atleast 10 years was cured in 2 months. I was ready to give him any amount as f e e s for this but he smiled back and told t h a t he

received hap-piness in s e r v i n g p e o p l e . T h i s i n -spired m e a n d I de-c i d e d to join t h i s f i e l d full fl edge leaving my engineering career.

Hurdles faced -Winning the trust of people was very diffi cult. They were not ready to trust that by changing the food and diet hab-its, their health can improve or disease can be cured. There was lack of aware-ness about this way of healing. I served people without charging any fees for about 10 years.Happiness Quotient - Importantly one’s soul gets satisfaction by serving others and making a differ-ence in their lives. Also this fi eld has

helped me to

be socially more active as I

come in touch with people from almost all walks of life.

Future - The future prospects are very bright. Allopathy is bringing new inventions by spending lots of resources to cure diffi cult diseases, but permanent cure is not available for any disease. The dis-eases like TB, diabetes, heart troubles which were rare once are a problem in almost every house. So even if we have one naturopath in one society, it would be less.

“The Natural Healers”

Dr. Vardhibhai Thakkar

www.cu2020.com

Ahmedabad | Tuesday | August 23, 2011

12

What if you could run, sprint and climb hills every day and never

be sidelined by impact-related injuries?

‘World’s first elliptical bike,’ is the most exciting new invention in outdoor fitness. It is a mix between running, cycling and the elliptical trainer.

On the ElliptiGO 8C, you’ll get a high-intensity workout without the jarring impact of running or the discomfort of traditional cycling.The 8C is the premier outdoor fitness device for fitness enthusiasts or cross-training athletes who will ride on flat and hilly terrain and desire a wide range of workout resistance levels.

The Elliptigo has all the components of a bike, including s t a n d a r d handle bars, c o m p l e t e with gear shift and a braking mechanism at your fingertips. It allows for an upright riding position which provides the maneuverability and visibility of running, and it mimics the elliptical trainer with its adjustable stride length and wide foot pedals likened to the stationary machines you see in a gym

As this product gains more

exposure and adds more accessories like the recently introduced stationary trainer and the water bottle cage, cyclists and runners alike will flock to snag one of these. One of the biggest advantages of the product is its ability to give athletes with joint injuries an opportunity to enjoy low impact outdoor exercise. Many times a knee or hip injury could confine the most avid athlete to the gym. The Elliptigo opens the door to new possibilities of that morning jog. It’s completely mechanical, with no electrical parts, so it provides a strength and cardio workout.

A few things about the machine itself; the frame is aluminum and has 20 inch wheels (100 PSI). The drive arms, the platforms where you

stand which

make the machine go, are made of

a multi-modulus carbon. It’s not the lightest “bicycle” in the world, coming in a 40 lbs though that is largely because the market for a super light “racing” model simply isn’t there. The shifting is from one Shimano Alfine SL-S500 trigger

shifter, typical mountain bike shifter, which shifts the 8-speed internal gearing. If you’ve never seen internal gearing (or NOT seen it as the case may be) it’s a very cool concept where all the shifting takes place inside the rear hub. The drive arms are attached by a unique crank arm to a 53-tooth chain ring.

The ElliptiGO is an absolute blast to ride. Had you been i n any headwind,

which apparently results in

your body being a big sail that slows you down, you

m a y be less

enthusiastic ( n o t really). It is a

fantastic workout a n d for those that m a y have real, permanent issues with actually running, this is an excellent opportunity that you would otherwise be standing on in a gym for hours at a time and see the outdoors!

In order to give competition to the existing Apple’s Magic

Mouse, Asus has recently made an announ-cement about the launch of its WX-DL mouse. This latest 2.4 GHz of WX DL mouse offers the touch sensitive control system

on the top surface of the mouse and it is also capable of

reading some of the gestures.

Mult imedia c o n t r o l b u t t o n s are also a v a i l a b l e on the top portion of mouse.The Asus

WX-DL mouse is designed by a designer

called David Lewis and it comes with all aluminium body. This latest mouse comes with 1200 DPI laser sensor to offer excellent experience. The Asus WX-DL mouse is compatible with the various Windows System ranging from version 2000 to Windows 7.

Thus if you are in search for a mouse for your computer which is different from all the others available in the market then this latest WX-DL mouse from Asus will prove to be an apt choice.

When 3D is brought up in most conversations, whether people are fans of the ever-growing format or not, two

things tend to come to mind; the dislike for 3D glasses, and how expensive the technology can be. These two topics have turned into a sticky point for consumers while big companies like Sony are hard at offering 3D in whichever way they can.

Sony announced the new Bloggie 3D MHS-FS3 HD Camera which is designed to be ultra-compact and lightweight. So you can take it wherever you go without being weighed down all day. The new 3D capable Bloggie camera should be capable of HD shooting 1920×1080 MP4 video and 5-megapixel still photos in 2D or 3D thanks to the presence of two lenses, two image sensors, stereo microphone and built-in LED light.

Sony Bloggie 3D MHS-FS3 HD Camera offers easy sharing to popular social networks such as Facebook, YouTube, Flickr and Picasa, thanks to its built-in USB arm and the Bloggie software. It comes with 8GB internal memory which can store HD videos and pictures .It will be available with price tag of $250

Run, Sprint and Climb hills with ElliptiGO 8C

Get savvy

Shoot n Share 3D Videos

Career Edge Network

Features • 2D and 3D HD video capture• Sensitive “Exmor” CMOS sensor for HD video and still photos with less grain, even in challenging lighting conditions- Dual Record to enable photo capture while shooting video• 2.4-inch LCD screen• 8GB of internal memory• SteadyShot image stabilization• Auto Focus• Auto Macro to focus on objects as close as four inches away• Bloggie Software for PC or Mac with inte grated support of Facebook, YoutTube, Flickr and Picasa• Sharing to Sony Bravia and Sony Dash to be added later this year• Built-in swivel USB extender• HDMI output• Built-in rechargeable battery• “Share it Later” function to tag the clips and pictures for easier sharing when plugged to the computer

ASUS Wireless Mouse

Career Edge Network

Career Edge Network

The Career edge

www.cu2020.com

Ahmedabad | Tuesday | August 23, 2011

13

Solution

time please

Sudoku

Word of the WeekHalation: The blurring of light around a very bright area of an image (originally and especially in photography); localised blur or fogging caused by the spreading of light.

Which bowl is nearest to the jack (the white ball) and which is farthest from it?

E is nearest, A is the farthest.

Which is the odd one out?

Ans : B The two strands should pass over and under each other alternately.

Arie s :Your social life this week will take a new direction, as socialis-ing is synonymous

with unwinding for you now. And you will not enjoy alone but will involve your near and dear ones in all the fun and frolic.

Leo :Lions’ world revolves around the ‘M’ letter this week, and you will be no exception.

Money is likely to be the crux of the week. Funds, loans, rents, buying, bor-rowing and selling will keep you busy. But, you have no complaints.

Sagittarius :Get ready for a round of applause, says Ganesha! On the personal front, your

charming ways are likely to make you popular among friends and peers. You will be the life and soul of every party and gathering. In fact, you may even host one.

Taurus :The week is a sum to-tal of all things bright and beautiful! You will turn into a party

animal, wining, dining and having a rare old time with friends. Your mood is upbeat and you want to give your house and office a makeover.

Virgo :You have been slog-ging out for months together, finally you may get some time to

relax. On the personal front too all is going to be well. After falling in love, it’s now time to rise in love. Your ro-mantic relationship may give a new meaning to your life.

Capricorn :You will be deter-mined and will march ahead in the direction of your goals. But ev-

erything comes for a price, and you may have to make compromises in your personal life. However, medical expenses and ailments can shelve your ambitious plans for the time being.

Gemin i :The onus of main-taining a harmonious environment at home and strengthening

family bonds lies on you, and you will willingly execute your responsibilities. You want some change and to fulfil this desire you will give your home a make-over.

L ib ra :At work, you may find ways to expand your business and other fair means of earn-

ing money. Leasing, taxes and funding may draw your attention. In short, this week may open up many new avenues for you.

Aquarius :Work pressure may mount, both on the personal and profes-sional front. Decen-

tralising your work may make the situation better. Your stars depict in-volvement in financial matters, legal issues and settlements.

Cancer :You are likely to get a double dose of ex-citement this week ? Travel and Love. Both

these things have always excited you, and as you successfully balance them, they will add the much needed zest in your life.

Scorp io :After last week’s spiri-tual sojourn, you will now feel revitalised and complacent in

body and mind. Your ability to con-centrate and focus will increased two folds. Opportunities that may give you a chance to display your intellectual skills may come your way.

Pi s ce s :What a refreshing week it was! As you prepare yourself for new challenges, with

renewed zest, the memories of the week gone by still linger on your mind. This week, you may set smaller goals, and will not go overboard with expan-sion and financial plans.

www.cu2020.com

Ahmedabad | Tuesday | August 23, 2011

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You rely on nutrition information to help you achieve your health goals Here are twenty top myths about

nutrition that can help you weed out the good information from the bad.

1. All fats are bad. Unsaturated fats like Omega-3’s found in fish and monoun-saturated fats found in olive oil, canola oil, nuts and avocados all aid good health. Saturated fats from animal products and trans-fats, partially hydrogenated oils, are the ones that should be used sparingly.

2. Eggs are bad – It’s true that eggs have cholesterol and fat, but there is no evi-dence that the cholesterol in eggs raises bad cholesterol in blood and the fat in eggs is unsaturated.

3. Avoid carbohydrates – In reality com-plex carbohydrates found in whole grains and some vegetables are necessary re-quirements. They provide the body with energy and lots of nutrients.

4. Eat fat free or low fat foods and you won’t gain weight. A calorie is a calorie whether it’s full of fat or not.

5. Never eat after 8pm. Again, a calorie is a calorie

no matter what time of day it’s eaten.

6. Weight loss products and

diet supple-ments la-

belled “nat-ural” or

“ h e r b -a l , ”

a r e

safe. Not necessarily. Little or no testing is done on these products. Many herbs can react with medications that are being taken for legitimate reasons. Check with a doctor before taking these products.

7. Fresh produce is always better than fro-zen or canned. Not always. If produce is frozen or canned immediately, the prod-uct can retain a lot of its vitamins and minerals. Fresh produce, if left in the air or sun too long, can lose some.

8. Becoming a vegetarian will help you lose weight – Only if you make healthy vegetarian choices. Candy and chips are still allowed on a vegetarian diet.

9. Honey is a better choice than sugar – Honey and sugar are almost chemically indistinguishable.

10. Brown sugar is better nutritionally than white sugar – Brown sugar is white sugar with added molasses. It’s no better than plain white sugar.

11. Sugar can cause diabetes – If you do not have diabetes, the amount of sugar you intake will not cause you to contract it. However, being overweight and inac-tive can lead to diabetes.

12. Skipping meals can help you lose weight – When a body is hungry it goes into starvation mode and the me-tabolism slows down, lowering the rate at which it burns calories.

13. Dairy products cause mucus – This has recently been proven false. It’s no longer necessary to

avoid milk or cheese when you have a cold.

14. Always avoid fast food restaurants – Many fast food restaurants offer a limited amount of healthy options such as salads with low fat dressings and fruit. They are fine occasionally if you’re in a hurry.

15. Snacking makes you fat – If you eat healthy snacks, they can actually help control your appetite. You’ll be less likely to binge on cookies and more likely to eat moderately at meals.

16. Caffeine is an appetite stimulant – There is no evidence that shows that caf-feine stimulates the appetite.

17. Diet drinks will help you lose weight – Without lowering the calories you con-sume and increasing your activity, diet drinks alone will do nothing.

18. 0 grams of trans-fat in a product means it’s trans-fat free. – If you look at the ingredients and see partially hydro-genated oil, it still contains trans-fat, just not enough to be counted.

19. Foods like celery and grapefruit burn calories – There is no food that burns calories.

20. You should never eat cookies, candy or cake – Everyone needs a treat once in a while.

Top 20 myths about nutrition ‘Annamashtami’ - Little girls with their faces painted as ANNA, participate in Janmashtami celebrations at a school in the city

vieW finder

Print & published by Vijay k. Darji on behalf of Career Urge.All articles have been selected and scrutinized by the Managing Editor Mr. K. VivekPrinted at Bhaskar printing press, Survey no.148P, Nr. Nagdevta Mandir, Changodar-Bawla Highway, Tq- Sanand, Dist- Ahmedabad.Published from: The Career Edge,Basement, Vardan Tower, Pragati nagar, Naranpura, Ahmedabad-380063RNI NO. GUJENG01030/06/1/2011-TC

Photograph of the week

Career Edge Network

Source : AP/Ajit Solanki

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Ahmedabad | Tuesday | August 23, 2011

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Standing old and strong-GirnarटटटटटटtakinG you plaCes

Career Edge Network

Girnar is a mountainous region located in Junagadh district, about 327 kilometres from Ah-

madabad in the state of Gujarat. It is located at a height of 3660 feet above sea level and the region is popular for its lush green forest cover of Gir and for several places of religious importance. There are several temples here that are of importance to the Hindus and Jains along with the presence of mosques for Muslim pilgrims, making the place an example of unity in diversity.

The Girnar hills are a collection of five hills, and on each hill, there is an an-cient Jain temple belonging to the 12th century. The temple can be reached by climbing 4000 steps. Other than tem-ples, there is also a big mosque, where childless women seek blessings.

Standing 1031 meters tall, the moun-

tains in Girnar are the highest peaks in Gujarat. There are numerous temples and tourist attractions here includ-ing BharathariGufa (cave), Mali Parab, Ramchandra Temple and HathiPashan, enroute to the summit. Other popu-lar attractions present here are the Jain temples that are dedicated to the

Tirthankars and the Neminath temple, which consist of ancient marble works along with sculptures. Other temples present in Girnar include the Abhinan-danPrabhu Temple that was built by King Kumar Pal.

Girnar does not have any airport of its

own and the nearest airport is in Rajkot, which is located at a distance of 132 ki-lometres. It also does not have a train station of its own either and the near-est station is at Junagadh, 5 kilometres away.

Girnar is easily reachable by road as a lot of buses run from all major cities of Gujarat to Junagadh, from where Gir-nar can be reached. Moreover, buses run from areas like Ahmedabad, Surat, Valsad and Mumbai to Junagadh.

The weather conditions here are very ex-treme as summers here are hot and dry with temperatures reaching a maximum of 44 Celsius. The summer here ranges from the months of March to June. The region receives monsoon in the months of July, August and September in form of moderate rainfall. The best time to visit Girnar is during winters, in the months of October to January with a minimum temperature of 10 Celsius.

Career Edge Network

Munnar - breathtakingly beau-tiful - a heaven of peace and tranquility - the idyllic tour-

ist destination in God’s own country.

Set at an altitude of 6000 ft in Idukki district, Munnar was the favored sum-mer resort of the erstwhile British rulers in the colonial days. Unending expanse of tea plantations - pristine valleys and mountains- exotic species of flora and fauna in its wild sanctuaries and forests - aroma of spice scented cool air - yes! Munnar has all these and more. It’s the

place you would love to visit - it’s the place you would wish never to leave.

Sites to Visit:Mattupetty (13 kms from Munnar)Situated at a height of 1700 Mts , Mattu-petty is famous for its highly specialised dairy farm, the Indo-swiss live stock project. Over 100 varietes of high yield-ing cattle are reared here.Visitors are allowed into three of the eleven cattle sheds at the farm.The Mattupetty lake and dam, just a short distance from the farm, is a very beautiful picnic spot. The sprawl-ing Kundala tea plantations and the Kundalalake are other attractions in the

vicinity. DTPC Idukki provides boating facilities on the Mattupetty Dam. Speed Launch and slow speed motor boats are available on hire.

Pothamedu (6 kms from Munnar)Pothamedu offers an excellent view of the tea, coffee and cardamom planta-tions in Munnar. The rolling hills, the lush mountain and the breathtaking scenery here is ideal for trekking and long mountain walks.

Devikulam (7 kms from Munnar)This idyllic hill station with its velvet lawns, exotic flora and fauna and the cool mountain air is a rare experience. The Sita Devi Lake with its mineral wa-ters and picturesque surroundings is a good picnic spot. The lake is also ideal for trout fishing.

Pallivasal (8 kms from Munnar)This is the venue of the first Hydro Elec-tric Project in Kerala and a place of im-mence scenic beauty.

Attukal (9 kms from Munnar)A panorama of waterfalls and rolling hills, Attukal, located between Munnar and Pallivasal, is a feast for the eyes. The place is also ideal for long treks.

Nyayamakad (10 kms from Munnar)

Located between Munnar and Rajama-la, Nyayamakad is a land of breathtaking waterfalls. The waters cascade down a hill from a height of about 1600 meters. The enchanting surroundings makes an excellent picnic spot and trekking point.

Chithirapuram (10 kms from Mun-nar) With its sleepy little cottages, bun-galows, old playgrounds and courts, Chithirapuram still exudes an old world charm. Home of the PallivasalHydel Power Project, this hill town is also fa-mous for its picturesque tea plantations.

Lock Heart Gap (13 kms from Mun-nar)This is an ideal place for adventure tourism and trekking. The fresh moun-tain air, the mist-clad hills and pan-oramic view make it worthy of a visit.

Rajamala (15 kms from Munnar)The natural habitat of the Niligiritahr, Rajamala is 2695 Mts above sea level. Half the world’s population of the rare mountain goat or tahr which is fast becoming extinct, is now found here.TheNiligiritahr in Rajamala are now to be found in small herds found in Eravikulam-Rajamala region. The total number of NiligiriTahrs in Rajamala is estimated to be over 1300.

God’s very own Munnar

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