Go Pro ® Be a HERO.

Summary

•Background of the company

•Product Feature

•Commercial strategy

Company Background

•Created in 2004 by Nick Woodman who is currently the CEO of the company.

• Inspired by a surfing trip in Australia in 2002 which he wanted to capture quality action photos of his surfing.

•Compact camera waterproof and shockproof.

• In 2004, the company sold its first camera system.

• In 2013, GoPro released its latest camera that helped the company to achieve the status of “THE BEST-SELLING CAMERA IN THE WORLD”

•Since its creation the company has doubled the sales yearly, to revenues of more than $500 MILLION per year.

Company Background

Go Pro 3+

Latest Product

Capture the best moments

Here are some figures:• 500 employees.

• Revenue of $600 million in 2012.

• In 2012 the company sold 2.3 million cameras

• GoPro has become leading “pocket camera” in the market.

• America’s fastest-growing digital imaging company.

Review of the company• Private company with capital of 2.5 billion dollars.

•Recently, foxconn has invested 200 million dollars and they own 8.8% of GoPro company.

•Nick Woodman is the main shareholder.

GoPro Hero 3 + Black EditionKey Camera Specifications:

• Weight: 73 grams

• Dimensions: 1.7 x 1.5 x 2.2 centimetres

• 12 megapixels

• Go Pro App + Remote Compatible

• LCD screen

The Competition

CONTOUR - Pioneer in Wi-Fi connections

NIKON COOLPIX - Built-in flash

SONY HDR-AS15 - 13 hours of battery life

Feautures GoPro HERO3 (Black) Sony HDR-AS15Movie Resolution 1080p60 / 720p120 / 1440p48 /

4kp15 / 2.7kp30 / WVGA-240fps

920x1080/30P(HQ),1280x720/30P(STD,SLOW,SSLOW),680x480/30P(VGA)

Still Image Recording 12MP / 30 fps Burst 2 MP /16:9 (1920x1080)

Optics Ultra-sharp ƒ/2.8 - 6 element aspherical lens, Ultra wide angle with reduced distortion

Carl Zeiss® Tessar® f/2.8 wide angle Lens

Audio Mono, 48kHz, AAC compression w/ AGC, Supports optional 3.5mm stereo mic adapter

Monoral Speaker,MPEG-4 AAC-LC 2ch

Memory card MicroSD class 10 or higher required.Up to 64GB capacity supported.

Memory Stick Micro™ (Mark 2) / Micro SD/SDHC Memory Card(Class 4 or Higher)

Battery 1050mAh rechargeable lithium-ion 1240mAh rechargeable lithium-ion

GoPro Acessories

GoPro Pole with remote

GoPro Helmet

GoPro Handlebar mount

Targeted customers

• Sports performers

• From the surf crowd to be used for auto racing, skiing, bicycling and military troops

•New adapters are created everyday

• "Made by sports addicts for sports addicts“

Commercial strategy1 : Famous sportsmen use GoPro cameras

2 : They influence amateurs to make videos

3 : Empowering customers to share the footage they capture using a goPro

4 : Thousands of videos are shared daily

More about GoPro