Communication Method Evaluation

Rhiannah Baker

ASA CodesNumber Name Brief Description

1 Compliance Don’t lie, break the law, or use offensive images.

2 Recognition of marketing communications

Contain logos, slogans and images. Make it obvious that it is an advert, music helps to make the advert memorable.

3 Misleading Adverts Don’t lie about what it can do, or the price.

4 Harm and Offence Do not include any images or phrases that can cause any sort of offence to any particular person or social group.

5 Children Is the advert suitable for children to view, you cannot promote anything that could be dangerous, or pressure children to buy it.

6 Privacy Written consent has to be given by a well known celebrity before using their image in an advertisement.

13 Food, food supplements and associated health or nutritional claims

Health benefits have to be supported by facts, and you cannot promote unhealthy dietary habits.

Mind Map

Mind Map

• Strengths of using this method You can clearly see all ideas and how they link to one another, using

only key pieces of information in a small space.

• Weaknesses of using this method It takes up a lot of time and it isn’t always helpful as they can be

confusing when there is lots of information.

• Did you like using this method? Why? Yes, it clearly shows linking ideas in an organised manner which I find

easy to follow.

Mood Board

Mood Board

• Strengths of using this method You can see multiple images on a page that show past advertisement

for Coca Cola. You can clearly present your inspiration

• Weaknesses of using this method It shows you what you can’t do, because it has already been done

• Did you like using this method? Why? No, it takes time which I could be spending doing something else

which is more productive.

Style SheetCoca colaCoca ColaCoca ColaCoca ColaCoca ColaCoca ColaCoca ColaCoca ColaCoca Cola

Style Sheet

• Strengths of using this method You can see what fonts suit the products, and what works and what

doesn’t.

• Weaknesses of using this method Lots of similar fonts, and it’s the same words over and over

• Did you like using this method? Why? No, however it can help you to visualise things.

Layout Plan

Layout Plan

• Strengths of using this method You can easily plan your final idea, starting off with your simple

original idea, adding detail each time to come up with your finished idea.

• Weaknesses of using this method There is no written information, and may confuse others

• Did you like using this method? Why? No, I don’t like planning out exactly what I want to do

Brainstorm

Brainstorm

• Strengths of using this method Collaborate and show ideas, and to help remember things

• Weaknesses of using this method People may disagree, may limit new ideas, may be more of a visual

learner

• Did you like using this method? Why? No, it’s annoying and hard to follow

Informal Pitch

• Strengths of using this method You get to talk you ideas through both as a group, but also so

someone else who can help and improve your idea(s), who may see flaws in your plan which you were previously unaware of.

• Weaknesses of using this method You only talk through one of your ideas which you, as a group think is

best, and no other idea is considered.

• Did you like using this method? Why? I like this method as you get to talk through your idea(s) and that helps

me process certain things, however to me it would make more sense to talk through all of your ideas even though it would take longer.

Formal Proposal

Initial Reaction

• To create a game similar to Donkey Kong, where you have to avoid ‘rolling’ Pepsi lids, going up stairs to different layers to rescue the bottle of Coca Cola.

Initial Reaction

• Strengths of using this methodClearly states an idea in an efficient manner

• Weaknesses of using this methodIt is difficult to present and show more than idea

clearly• Did you like using this method? Why?

No, it makes it difficult to keep track of different Ideas

Sketches

Sketches

• Strengths of using this methodYou create ideas quicker on paper than if you

attempted on photoshop straight away• Weaknesses of using this method

You may not be able to replicate what you want as using pixels is more complicated

• Did you like using this method? Why?Yes, but I wouldn’t want to do it every time. I like it

because you get to try out what you want to do without using pixels instantly

Formal Proposal

Formal Proposal

• Strengths of using this method You Clearly present you idea, and that you can keep track of what you

need to do.

• Weaknesses of using this method You may find out whilst doing your formal proposal that certain things you

have to change from your original plan in order to stick to the tasks given in the formal proposal.

• Did you like using this method? Why? No, it takes a lot of time which I could otherwise be spending improving

my product. It is also really annoying when you find out that you have to change your

original idea half way through in order to fit the formal proposal.